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How To Use Content Marketing to Build Your Brand

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Teach Your Clients How to Use Content Marketing to Build Their Brand


Use our done-for-you course kit to deliver your own, branded online course or in-person event that helps them break through the noise and take their content to the next level.

Everything you need to attract students to your course, so you can close more sales...

ready-to-go course, saving you months of time on content creation...

The ability to edit, customize, and brand the materials, so it fits your market & your personality...

A Complete "Course-In-A-Box," At A Fraction Of The Cost Of Starting From Scratch...

Here's why your students will love How to Use Content Marketing to Build Your Brand...

If your content is currency, then you need to spend it wisely, just like any other resource in your business.  

Too many content marketers blindly pump out content as fast as possible, and where most content marketers fall short is on the strategic side.  

It just seems like a lot of work to plan when producing a constant flow of content is hard enough as it is.  

But if you're not planning out your content in advance, deliberately and strategically, you're probably wasting a HUGE amount of time and money.  

That goes for not just your clients, but for YOU too.  

This is not just another course on content marketing!  

It's a step-by-step approach to creating a specific content brand strategy, along with the types of content that will build that brand.  

And you can use our ready-to-teach course to help your audience or for your own learning.

Best of all? When you purchase a license to How to Use Content Marketing to Build Your Brand, you'll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want (online, offline, video, livestream... you name it!) 

Get How to Use Content Marketing to Build Your Brand Now!

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
  
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

Here's what you'll teach in How to Use Content Marketing to Build Your Brand:

Introduction - What is Content Marketing?

You'll start the course by discussing content marketing and how it fits into your client's businesses. You'll give an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 – Reasons You May Not Be Using Content Marketing Yet

There are a number of things that hold companies back from enjoying the benefits of content marketing.


In Module 1, you'll identify the most common barriers that are holding your clients back from using content marketing successfully, so they can be prepared moving forward.

Module 2 – Create Your Content Brand Strategy

The core of your content marketing strategy is your content brand.


In Module 2, you'll show your clients how to clearly define the content brand they want to create, including the image and expectations they want their content to be known for, and the types of content their brand should deliver.

  • Lesson 1: 5 Keys to Building a Timeless Content Brand - In Lesson 1, you'll explore the keys to building a viable content brand which will be successful and bring results.
  • Lesson 2: Putting the 'Marketing' into Your Content Brand - In Lesson 2, you'll guide your students to pick their top content goals, so that they know which types of content to focus on first.
  • Lesson 3: Gather Your Content Research - In Lesson 3, you'll show your students how to build a list of places where they can connect with their audience to understand their needs and create a growing list of content ideas.
  • Lesson 4: Create Your Content Brand Strategy - In Lesson 4, you'll help your students draft a simple, shareable content brand strategy that's easy to understand at a glance and implement, whether it’s for themselves or another content creator.

Module 3 – The 6 Types of Content You Need to Create

There are six types of content that every business needs to create as part of an effective content marketing strategy for their brand.


In Module 3, you’ll guide your students through creating one of each type in the six lessons in this module. These six different types of content will start spreading awareness of the brand and building solid relationships with audiences

  • Lesson 1: Text Content - In Lesson 1, your students will create a piece of text content by choosing a topic from their ideas list and using the most effective format for that topic and their audience.
  • Lesson 2: Visual Content - In Lesson 2, you'll show your students how to identify the types of visual content their audience prefers, along with some tools for creating visuals. They'll then create a piece of visual content related to a topic they've chosen.
  • Lesson 3: Audio Content - In Lesson 3, you'll explore how to brainstorm different types of audio content to offer, along with tools your students can use. They'll then create one piece of audio content related to a topic they've chosen or based on a piece of content they already created.
  • Lesson 4: Video Content - In Lesson 4, you'll discuss types of video content your students can create and a few tool options. They'll then outline a script for a video to create on their chosen topic.
  • Lesson 5: Interactive Content - In Lesson 5, you'll talk about different ideas for interactive content and some of the tools your students might need. They will then pick a topic and form of interactive content to create first, including monitoring the results.
  • Lesson 6: Stories - In Lesson 6, you'll show your students how to write their brand story and ways they can communicate it. They'll then outline their brand story, pick a media format, and get started on producing it.

Module 4 – Repurpose Your Content

Repurposing basically means recycling content and using it again. One piece of content can be used in many different ways and there are several methods for doing this.

In Module 4, you'll show your students ways to repurpose their content, so that they can extend its value and reduce time spent on content creation


Module 5 – Spread the Word about Your Content Brand

 The next step is to get your content in front of the people who will appreciate it most: your future audience and loyal brand followers.


In Module 5, you'll demonstrate how to distribute your students' new content in at least six channels to start expanding their brand visibility

  • Lesson 1: Where Will You Share Your Content? - In Lesson 1, you'll have your students identify the most popular channels for readhing their audience with content, so they can focus their creation and sharing efforts where they’ll be most effective.
  • Lesson 2: Email - Still the Most Personal Content Marketing Channel - In Lesson 2, you'll discuss how to outline a schedule for broadcast emails and autoresponder series so your students can share the content they've created with followers who they know will be interested.
  • Lesson 3: Social Media - Creating Viral Content - In Lesson 3, you'll guide your students through picking their audience's preferred social media channels and prepare them for making their content go viral.
  • Lesson 4: Mobile Content - Making Your Content Mobile-Friendly - In Lesson 4, you'll show your students how to review their content to make sure it's mobile friendly, so that their audience can consume it wherever they are
  • Lesson 5: Going Global: Expanding Your Content into New Markets - In Lesson 5, you'll explore with your students how to identify the geographic location of their current customers and how they can make their content easy to consume by an international audience.

Module 6 – Review & Refine

You have now taught your students all of the tools they need to identify their audience and content brand vision, create the content their audience is looking for and which will build their brand, and deliver that content to those who will enjoy it.


In the final module your will consolidate your students learning by providing them with an editorial calendar for easy implementation of their content brand strategy without any excuses or procrastination, along with a Content Visibility Checklist to ensure they’re always maximizing the impact and effectiveness of their content 

Get your license to How to Use Content Marketing to Build Your Brand:

And to teach the program above, here’s exactly what you’ll get in Content Marketing to Build Your Brand:

Click on any tab to see a detailed list of course content you'll get with your license:

  • Student Materials

  • Instructor Materials

  • Lead Generation Materials

Student Materials - to Learn & Take Action

* A 73-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)  

* Action Guide - 55-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers

* Editorial Calendar – a sample editorial calendar template to schedule your content for maximum impact

* A 34-page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)  

* 18 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png) 

* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)

* Tools – a handy list of the latest and best rated content creation tools

Not sure about the value of our done-for-you course content? Here’s what business owners just like you have to say about Content Sparks:

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It saved me at least $50,000 worth of my time.

I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.

VaNessa Duplessie
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Thanks to Sharyn Sheldon and her crew at Content Sparks

Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!

Michael Bridgman Course Creator
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Amazing community support, powerful and timely support

I have to say that I recently took part in a 10-day challenge that Sharyn and Content Sparks developed, and it moved me to complete a project I had been putting off for more than a year. Looking back, I feel that the amazing community support, powerful and timely support and an outstanding process guided me to successfully complete my project in the 10 days, something I didn't really think I could do. If you get the chance to take part in one of Sharyn's future challenges I recommend that you jump in. you'll be so glad you did!

Barbara Jemmott Course Director, Your Entrepreneurial Spirit

Frequently Asked Questions

  • FAQs about How to Use Content Marketing to Build Your Brand

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Is Content Marketing to Build Your Brand right for my audience?

Does your audience include people who own a business or are responsible for marketing? Would they be interested in a strategy that makes them more memorable, attracts the best leads organically (no ads), and moves those leads through the customer journey?

If you answered yes to either of those questions, then our course on Content Marketing to Build Your Brand is a must-have!

You'll be the one to show them exactly what they need to do to leverage a variety of content formats to grow their audience and build a memorable brand.

What's the difference between this course and your others on content marketing?

We have a variety of content marketing courses that range from creating a realistic content marketing plan to courses on specific tactics, like bogging and video marketing.

However, our Content Marketing to Build Your Brand is completely different. The focus is exclusively on using different formats of content to attract your ideal customers while building a lasting, consistent brand across all your content.

The course will get your students started on the right path with content marketing, and then you can dive deeper into whatever content formats they prefer.

For example, if you find your students want to learn more about blogging, you can then offer them our Blogging Mastery program and our Next Level Website Content courses.

The options are endless for building your course business from this one workshop to a huge training library!

Does this course only work online or can it also be an in-person workshop?

Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results. 

Many of our clients do amazing in-person events with our course kits, and you will too! 

Can I teach this course if I've not taught these skills before?

Yes... absolutely

You can work through the course yourself and be your own case study to share with your audience.  You can interview successful entrepreneurs in your niche and ask them about their content marketing and what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap and add incredible value to your audience!

Can I create a Low-Ticket Offer with this?

All of this course would be overwhelming as a low-ticket offer. So why not take out Module 2 (Create Your Content Brand Strategy), and turn that into a low-ticket offer instead? You can easily brand and record this section in less than 45 minutes.

You can then take out the Module 2 section from the Action Guide and add it as a handout with your video recording. Now you have a fabulous low-ticket offer.

 The rest of the course can become your core offer!

Can I create a High-Ticket Offer with this?

Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.

To increase the value, add in content from other Content Sparks courses. We recommend our Branding 101 duo and our one on Create a Realistic Content Marketing Plan. Together, these make a powerful high-ticket offer that has incredible impact. 

You could also turn this whole course into a VIP day, and deliver Content Marketing to Build Your Brand in person in a luxury venue 

A little extra thought turns this one program into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.

What Curriculum could this be part of?

Anything about marketing and generating leads makes popular curriculum. You can also create a curriculum that teaches a variety of audience-building and traffic techniques, such as Small Business SEO Master Class, Build a Community around Your Brand, and Build Your Audience Using Social Media. Combined you have a powerhouse of a curriculum!

Our Content Marketing to Build Your Brand is one of those universally valuable courses that help all business owners and marketers get results from their content marketing from the start, and it makes a fantastic addition to all curriculums. 

Can I see a sample of the course content?

Sure! You can see an excerpt from the Course Book HERE:

ContentSparks.com/ContentBrand_Sample

And if you have more questions, you can always content us at support@contentsparks.com

The Thing to Keep In Mind...


While there are other done-for-you content companies out there, only Content Sparks specializes in sales and marketing products.  

Our products are developed by our in-house team, so this isn’t available for sale anywhere else.  

And 'How to Use Content Marketing to Build Your Brand' was based on our 30+ years of experience developing products just like this one for Fortune 500 companies and small business owners...programs that get results.

Get your license to How to Use Content Marketing to Build Your Brand NOW

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
  
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

Again, this is Sharyn Sheldon, and thanks for reading.  

I hope you enjoy teaching How to Use Content Marketing to Build Your Brand and I’m so excited to see what it’s going to do for your business and for your customers!

sharyn sheldon signature 2020 1 1

P.S. On the fence? Think about it this way...  

There’s a risk-free guarantee...   There's PROOF this works....  

And since it's EASIER to do this than to do it all yourself, why not give it a shot?

P.P.S. If you don't buy this, will your business hit a plateau?  

Will you continue to have to trade time for money?  

Or will you have to work even more hours to increase revenue, maybe even at the expense of your personal life?  

Don't let that happen to you.  

Get this now, and let’s start growing your business today.

Grab your license to How to Use Content Marketing to Build Your Brand now:

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum