If your content is currency, then you need to spend it wisely, just like any other resource in your business.
Too many content marketers blindly pump out content as fast as possible, and where most content marketers fall short is on the strategic side.
It just seems like a lot of work to plan when producing a constant flow of content is hard enough as it is.
But if you're not planning out your content in advance, deliberately and strategically, you're probably wasting a HUGE amount of time and money.
That goes for not just your clients, but for YOU too.
This is not just another course on content marketing!
It's a step-by-step approach to creating a specific content brand strategy, and the types of content that will build that brand.
You'll be teaching your clients how to:
- Identify the keys to building their own viable content brand which will be successful and bring them the results they want
- Clearly define the content marketing brand they want to create, including their target audience, the image and expectations they want to create for their brand in their customers' minds, and the types of content their brand should deliver
- Create a content brand manifesto that includes an overview of their brand, standards for style and language, a summary of their target market, their market's likes/dislikes and preferred content channels, and all of the other details your clients need to get started
- Make a simple content marketing strategy with clearly defined goals that's easy to implement
- Start by creating six different types of content that will spread awareness of their brand and build a solid relationship with their audience
- Distribute their new content in at least six channels
- Review their content to make sure it's mobile friendly
- Create an editorial calendar that they can implement right away
- Create a Visibility Checklist that details how and where they'll gain visibility for their brand.
Here's an overview of what you'll get in the How to Use Content Marketing to Build Your Brand package:
You'll help your clients achieve the above learning objectives through 5 different modules, broken down as follows:
- Introduction – What Is Content Marketing and Why Aren't You Using It?
- Part 1 – Create Your Content Brand Strategy
- Part 2 – The 6 Types of Content You Need to Create
- Part 3 – Spreading the Word About Your Content Brand
- Next Steps
And, to help you teach and deliver your new course, you'll get ALL of the following materials…
- Course Book – self-study content and activity instructions
- Course Workbook (worksheets for completing the learning activities)
- Summary Checklist
- List of Content Creation Tools
- Examples of Great Content Brands
- Slides – for classroom, webinar or video
- Speaker Notes – script and instructions in Notes section of slides
- Facilitator Guide – additional instructions plus all slides and notes
- Mind Map Overview of Course
- Course Evaluation Form
- Course Follow-up Emails (10 emails for maintaining your relationship)
- Top Ways to Deliver Training Programs
- Instructions for Using Your New Content
- List of Research Sources
- How To Write Online Content – Opt-in report
- Promotional Slide Show – 8 Deadly Content Marketing Mistakes
- Follow-up Emails (5 emails for following up after the short report)
- Blog Posts (5 blog posts about Content Marketing)
- 30 Tweets about Content Marketing (For use in social media)
- Infographic – 8 Deadly Content Marketing Mistakes
- Squeeze and sales pages (html page plus separate doc with sales copy)
- Editable eCover Templates (10 Designs in 2D psd, ready to convert to your own branded eCovers)
You'll even get the following BONUSES to ramp up the value of your course or attract more leads to convert to customers…
- Content Brand Examples – slideshow w/animations
- Repurposing Tips – infographic
- Easy Social Media Tips – infographic
- Course Intro Version 2 – slides from demo w/animations
- 6 Reason to Not Use Content Marketing – slides from intro w/animations
How to Use Content Marketing to Build Your Brand
Here's are some screenshot previews of all your course materials:
Using Your Content
Check out these ideas for using and repurposing your content
- Use the short report or sections of the content to build your list through squeeze page giveaways or as a printed handouts to give to offline leads and customers.
- Share the visuals on social media or add to other content.
- Use the blog posts and infographic content on your blog for educating your readers.
- Use the content as part of an autoresponder series that promotes an ebook or course, either your own or as an affiliate.
- Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each topic
- Use sections of the content for an autoresponder series that pre-sells the entire pack, all combined as a paid ebook or course.
- Use some of the slides for slideshare sites and then record those as videos to add to the content, or to drive traffic to your paid course via video sharing sites.
- Use the outlines to rewrite the content and distribute on guest blogs and directories to establish yourself as an expert and drive traffic back to your site or to your own or an affiliate offer.
- Hold a webinar, Hangout, or teleseminar and use the speaker notes in the slides as the basis for your script. Then follow up with paid coaching sessions that go into more detail about implementing what participants learned.
- Add the content to your paid membership site to help people learn about this topic.
- Combine the content with other customizable content to create an even larger course or series of courses.
- Use the tweets or snippets of the content as social media updates to fill up your social media schedule or as tips of the day.
- Use the content and tools for yourself and your clients or to learn more about this topic.
Want to see an article sample? Here’s a short excerpt from “How To Use Content Marketing to Build Your Brand – Part One: Create Your Content Brand Strategy”:
What is a Content Brand?
The core of your content marketing strategy is your content brand. Like a regular brand, your content brand is how people view your content and view you as a content publisher. It's similar, but different in a few key ways.
In traditional branding, you create the image you want your customers to have of you. Content branding is a more customer-centered approach. Rather than striving to gain exposure for your brand, your sole mission is to provide the content your audience wants. You create and publish content with them in mind, and through this content, you establish the brand. Whenever a customer sees your content, they’ll know what to expect from having consumed it before.
The goal in doing this is to establish a reputation as a publisher who provides only relevant, high-value content. You never let your audience down. If you can accomplish this, your customers will always come to you to get their needs met, even while they're being bombarded by content and advertising messages from others.
How to Use Content Marketing to Build Your Brand
Please read our Content Rules to see what you CAN and CAN NOT do with your content.