Teach your audience how to track and manage their business finances so they can consistently grow and profit.
Did you know that about 60% of entrepreneurs and small business owners go bust within the first few years of starting?
Learning essential small business finance skills is a crucial part of navigating those treacherous waters to the point of smooth sailing.
They're also the skills that ensure those businesses can continue to thrive over time.
You're the kind of coach who wants to deliver results and value that lead to rave reviews, dedicated students, increased revenue, and repeat customers.
And that's what entrepreneurs want too.
Adding a course on Essential Finance Skills for Small Business Owners can do all this and more!
When entrepreneurs and small business owners have a firm grasp of their finances, they're able to:
- Understand their bookkeeper or accountant - "So that's a business expense, gotcha."
- Question what's going on in their business -"We've spent $3,000 on pink fluffy paperclips? What's that about??"
- Improve their cash flow and increase their profits - No wondering if there will be enough money to pay the bills.
- Manage any financial risks - When you know what's risky or not, you can take steps right away to mitigate them.
- Make strategic decisions and action plans that drive their business growth - "It looks like our biggest clients are consistently late paying their invoices, so let's consider a retainer option as an alternative." Or, "Our biggest profit margin is coming from our online sales of red oven mitts. Let's see how we can put more marketing budget towards those and create similar products."
Being able to interpret their numbers provides your students with the power to set their business on the right course to continuous success.
Students love knowing their finances, and our easy-to-teach course gives them confidence, even if they've struggled in the past or think they're not good with math.
What's more, you don't have to worry about creating the course or what goes on any worksheets!
That's because with our brandable, done-for-you course, Essential Finance Skills for Small Business Owners, you'll get all the materials you need to set up your own online course, live workshop, or other coaching program.
Here's what you'll be teaching...
There are 8 modules in the course, with multiple lessons, an introduction, and a concluding action plan. The course can easily be delivered any format you want - self-study, virtual, live, or even 1-to-1.
Here's a summary of each module's learning outcomes:
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - The Impact of Financial Management on Your Business Success
Many business owners don't realize how important financial management is until it's too late. They end up scrambling to find all their expenses, or worse, they run out of money altogether. But it doesn't have to be that way.
In Module 1, you'll discuss with your students how to establish a mindset around financial management that will motivate them to stay on top of their numbers so that they can grow a profitable business.
Module 2 - Is It Personal or Is It Business?
It's vital to keep your business and personal finances separate to protect your personal assets, make sure your reporting for taxes is accurate, and get a clear picture of your business's financial health.
In Module 2, you'll discuss why it's so important to keep personal and business finances separate. Your students will then start that process by ensuring they have separate business accounts and by identifying their current personal business expenses.
Module 3 - Set Up Your Financial Systems
Consistent bookkeeping can help eliminate any confusion when it comes to keeping track of your business and personal finances.
In Module 3, you'll teach your students how to apply basic bookkeeping best practices and implement a bookkeeping system in their business. They'll select a bookkeeping software if they don't have one already, and then enter their financial data so that they're ready for the next module.
Module 4 - The 3 Key Reports You Need to Understand
In Module 4, you'll point out and explain the most important elements of a Balance Sheet, P&L Statement, and Cash Flow Statement. You'll then go through each report and discuss the essential questions your students need to answer to interpret their reports and assess their business’s current financial health.
Module 5 - Manage Your Finances Moving Forward
When moving forward, forecasting can help businesses make decisions about budgeting, resource allocation, and marketing strategies.
In Module 5, you'll have your students create a picture of their business’s finances moving forward, including both forecasted sales and expenses, so they can create a budget and make informed decisions about strategies and tactics that will impact their numbers.
Module 6 - What About You?
Any forecast and budget must take into account your personal financial requirements too! You start that process by calculating your personal expenses and comparing that to the profit available to you in your business.
In Module 6, you'll show your students how to ensure there’s a balance between how much money they personally need and what their business can provide. You'll also explore actions they can take if their business won't provide enough income to cover their needs.
Module 7 - Take Stock and Outline a Plan
In Module 7, you'll show your students how to apply the information they’ve learned about their finances to assess their business’s health and create an action plan for making it even more robust.
You'll discuss the meaning of Revenue Growth, Expense Growth, Gross Profit Margin, and Net Profit Margin. Then, you'll have your students create a Financial Action Plan that includes their identified ways to cut costs, increase revenue, and increase cash flow in their business.
Module 8 – Summary and Next Steps
In this final module, you'll share some additional tips and give your students time to review the course, helping them to consolidate and implement their learning and plan future action steps, so they can achieve the goals they set for this course.
Click the button below to get your license to Essential Finance Skills for Small Business Owners:
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And here's all the content you'll get!
Student Materials - to Learn & Take Action
* Course Book (12,103 words, 98 pages) - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 51-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* Financial Templates Spreadsheet - includes templates for sales forecasting, expense forecasting, and budgeting
* Financial Action Plan - 8-page worksheet to bring all work from the course together
* Summary Cheat Sheet (1910 words, 27 pages) - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 45 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)
Instructor Materials to Teach Your Course
* 189 Slides - which give you a ready-made presentation for classroom, webinar, or video You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time)
* Speaker Notes - that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language)
* Top Ways to Deliver Your Training Program – Use our tips for picking the best way to deliver your course, based on your audience and your own skills.
* Instructions for using your new content – Step-by-step tips for getting started, customizing, and repurposing your content.
Lead Generation Materials to Attract Students
Social Media Posts (10 Tips for sharing on social media) – Use these to get more traffic to your content
Course contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
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I've been a customer/fan ever since
My training and coaching practice is more profitable and less stressful because of Content Sparks. I searched the internet for private label content solutions to avoid starting from scratch every time I had an idea for a new product. Luckily one deep SEO rabbit hole led me to Sharyn's excellent site, and I've been a customer/fan ever since. I use the courses to power my private coaching, membership sites, and premium value workshops. Content Sparks has researched, written, and packaged the best business fundamentals, so you don't have to These resources have saved me time and earned back my investment.
Rapid Course Creation
It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.
It saved me at least $50,000 worth of my time.
I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.
Click the button below to get your license to Essential Finance Skills for Small Business Owners:
Here are a few ideas for using your content...
Frequently Asked Questions
If your audience includes small business owners, solo entrepreneurs, or business owners who just don't have a handle on all their numbers, then they'll love this program.
Essential Finance Skills for Small Business Owners is the course that every business owner needs. Given that the majority of business owners go bust in the first few years, it's critical for them to know details of where they're spending money, how they're earning, and where the profits are.
And then there's the question of how they'll continue to grow their business over time. If they understand basic bookkeeping and what all their reports mean, they can make the best decisions for how to scale and grow.
By teaching Essential Finance Skills for Small Business Owners, you're helping your small business owners not only survive the treacherous early years but also become more and more profitable.
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to in-person training with some simple replacement of virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
For this particular course, since there's a lot of self-paced work to do, you may want to break up any live portions so they have time to gather their documents and input numbers in their bookkeeping software.
Many of our clients do amazing in-person events with our course kits, and you will too!
You can work through the course yourself and be your own case study to share with your audience. Show them what you did, and how you felt with each step. This level of authenticity is exactly what your audience is looking for. You can interview successful entrepreneurs in your niche and ask them about their business financials and what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap.
Yes! Take out Module 6 "What About You" and record the module, then take this module out of the course book, and the same section from the action guide, you now have the perfect bite-sized introductory course for Essential Finance Skills for Small Business Owners
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
To increase the value, add in content from other Content Sparks courses. We recommend our 'Start Your Own Business: Step-by-Step' course kit, and our Profitable Pricing program. Together, these make a powerful high-ticket offer that has an incredible impact.
You could also turn this whole course into a VIP day and deliver Essential Finance Skills for Small Business Owners in person in a luxury venue
A little extra thought turns Essential Finance Skills for Small Business Owners into a priceless, high-ticket offer that gives a brilliant ROI and increased revenue for you.
Essential Finance Skills for Small Business Owners makes a fabulous, high value bonus to an existing course on how to start a business, membership site, or coaching program. You could record this course as bite-sized videos, and then include it with your main program as an optional bonus course they can take on their own.
You could also offer it as an upsell, for additional revenue, as part of your sales funnel for any course on starting or growing a business.
Or, consider it as a follow-up, next-level offer after people have completed one of your other programs on starting, growing, or scaling a business!
Anything around starting and growing a business will make a fantastic curriculum to add Essential Finance Skills for Small Business Owners. You can easily build a curriculum that includes courses like Niche Market Match, Values to Profit, Know Your Why, Goal Setting Masterclass, and Create Your Business Growth Plan to give people a variety of skills for growing a business.
Essential Finance Skills for Small Business Owners is the course that entrepreneurs, service providers, and other small business owners are looking for when they look at your curriculums.
Sure! You can see an excerpt from the Course Book HERE:
And if you have more questions, you can always content us at email@example.com
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
==> Profiting from Content: Basic Funnel Set Up for Beginners
==> How to Quickly Customize Your Content
And get ideas for resources to use here:
You can see that Content Sparks programs pack in a lot of value. That’s because as learning experts and marketing specialists, we develop top-notch material AND we want to help you use it to attract clients and customers, so that everyone’s business grows.
But don’t worry, the cost is going to be MUCH less than you think. Much less than it should be, based on the value of this program...
Much less than courses that teach you how to create a program like this yourself... (Plus, this is ready to launch in minutes, not months, and even includes lead generation material to attract students to the course.) Much less than hiring a team to help you design your program and create content...
And MUCH, MUCH less than learning how to create a program like this by trial and error... ...where you can lose money AND get zero sales.
So let’s say, conservatively, that you can create this course yourself for $8,000. Now, that’s not nearly enough money to hire someone to help you...that’s just accounting for your personal time. (If you’re a highly paid consultant, however, that $8,000 estimate is going to be MUCH higher...)
So you’d still have to research the topic, narrow down the key points, outline a logical flow, figure out learning activities that people can do, write all the content, develop support resources (like worksheets and checklists), create the slideshow, design graphics, edit and proofread everything, make it look professional, create lead generation materials, write autoresponder emails, and more.
For example, here's the approximate amount of time it takes us to create a course like this one...
But if you don't have experience creating courses, it's going to take HUNDREDS of hours to do that properly...
And probably additional hundreds or thousands of dollars just to learn how to build a quality course or a high-converting sales funnel... And after all of that, you don’t know if anyone is going to buy...
Especially if you’ve never sold your own program before. OR, you can easily and quickly create your own courses...
Using ready-to-go programs from a company with a long track record of success... And expand your business...
Earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own. So, as part of this offer... You won't pay $8,000... You won't pay $3,000... You won't even pay $1,500... You just pay one small amount that you can easily get back with just one sale of your course!
To answer that, first I have to tell you a bit about why Content Sparks was created...
Maybe this sounds familiar?
- I was so busy doing work for clients that I never seemed to have enough time to work on my own business...
- I was overwhelmed and didn’t know where to start...I was just staring at a blank page...
- I didn’t have the budget to hire a team or to spend $3,000 on one of those online “how to build your own infoproduct” courses...
- I didn’t know how to promote the product once it was ready...
- I was worried about maintaining income level (and my ability to ever grow it)...
And so I stayed stuck...
...until I discovered customizable, white-label content.
For instance, I used this 'done-for-you' content to create bonuses for products I wanted to promote.
All I had to do was download it and add some points I thought were important.
I saved at least a day of work this way, and at the time, I was billing out $2,000/day.
I also earned several hundred dollars in commissions because I was able to offer a valuable bonus.
Still, I noticed some problems with the ready-to-go content out there...
For one thing, some of the products didn’t include quality instructor materials to help teach it as a course.
And when they did, the content was sometimes outsourced to non-native English speakers.
Also, some of the brandable content out there was pretty bad...
The sales and marketing products weren’t written by sales and marketing experts...and it definitely was not up to my standards. So I still had to spend a lot of time editing it.
So that's why I started Content Sparks, to provide high-quality, brandable sales and marketing content and courses.
Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years...programs that get results.
Just imagine this scenario:
- You have a high-quality sales funnel course in just minutes...
- You quickly jump in and customize any of the material...
- You launch the course for a fraction of the cost of starting from scratch...
- You have everything you need to promote your sales funnel course and attract customers...
- Your course continues to sell, taking your business to that next level...without any extra work on your part...