Here's why you need to teach 'Content Design Essentials'...
Content (including blogging) is the most popular form of marketing for an online business, but it's changed and evolved so much over the years that publishing a 300-word blog post won't gain you traction anymore. In the unlikely event that it does, the content has to be something better than a wall of text...
In today's online world, it's not just text that matters, it's where you place that text in relation to your content images and how you tie it all together with a call to action. In fact, most people who teach marketing will tell you that the most commonly overlooked element is the call to action!
As you can see, content is more than words, more than images... It's the Content Design Experience!
When you teach your students how to design their content for success, you're teaching them how to improve their search engine rankings, how to increase their content conversions, and how to create an extraordinary content experience that gets remarked upon time and time again.
And if you know a little bit about content, you can easily teach Content Design Essentials!
That's because with our brandable, done-for-you course, Content Design Essentials, you'll get all the materials you need to teach your customers, step-by-step, how to create an engaging content experience for their reader that increases their conversions and their sales.
Here's what you'll be teaching...
There are 5 modules in the course, with multiple lessons, an introduction, and a concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Here's a summary of each module's learning outcomes:
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - Start Here
Blogging is a powerful marketing technique and a critical part of your content marketing strategy. If your posts aren’t delivering results, then you might need to shake up how your blog content is presented.
In this first module, you'll help your students recognize how to identify their content goals and how they align with their readers’ buying journey, so that they can move them further along that path and advance their overall business goals.
Module 2 - Content Design Best Practice
People have less time for reading and have become used to scanning text. The people reading your blog posts won’t read every word. This is where you may need to start your upgrades to your content design.
In Module 2, you’ll have your students delve into implementing content design strategies that will elevate their blogging design to a level that consistently attracts, engages, and retains readers.
Module 3 - Engage & Convert Your Readers
A well-designed content experience will engage and convert readers. Ultimately, you want readers to take the action you’ve suggested and move them to the next stage in your sales funnel.
In Module 3, you’ll teach your students how they can create superior blog posts that keep readers immersed throughout and motivate them to take a desired action.
Module 4 - Optimize Your Content
There’s no doubt about it; content marketing and search engine optimization (SEO) go hand in hand.
In Module 4, you'll walk your students through how to optimize their content so that it gets picked up by search engines, attracts more readers, and increases conversions even further.
Module 5 - Conclusion & Next Steps
In this final module, you’ll teach some tips so that your students can continue to improve their content design and see the best results from their web content.
You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.
100% No Risk Guarantee
And here's all the content you'll get!
Student Materials - to Learn & Take Action
* A 38-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 20-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* Content Design Checklist - To use alongside the Action Guide, that will help your students to audit their blog posts
* Blog Post Content Template - A 5-page template to help your students with structuring their blog post content
* Blog Post Design Template - A 4-page template to help your students create a design document for their blog posts
* A 17-Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 13 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)
Instructor Materials to Teach Your Course
* 91 Slides - which give you a ready-made presentation for classroom, webinar, or video You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time)
* Speaker Notes - that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language)
* Top Ways to Deliver Your Training Program – Use our tips for picking the best way to deliver your course, based on your audience and your own skills.
* Instructions for using your new content – Step-by-step tips for getting started, customizing, and repurposing your content.
Lead Generation Materials to Attract Students
Social Media Posts (10 Tips for sharing on social media) – Use these to get more traffic to your content
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
Not sure about White Label Courses? See what Content Sparks customers are saying...
Thanks to Sharyn Sheldon and her crew at Content Sparks
Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!
Rapid Course Creation
It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.
It saved me at least $50,000 worth of my time.
I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.
Here are a few ideas for using your content...
Frequently Asked Questions
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
==> Profiting from Content: Basic Funnel Set Up for Beginners
==> How to Quickly Customize Your Content
And get ideas for resources to use here:
You can see that Content Sparks programs pack in a lot of value. That’s because as learning experts and marketing specialists, we develop top-notch material AND we want to help you use it to attract clients and customers, so that everyone’s business grows.
But don’t worry, the cost is going to be MUCH less than you think. Much less than it should be, based on the value of this program...
Much less than courses that teach you how to create a program like this yourself... (Plus, this is ready to launch in minutes, not months, and even includes lead generation material to attract students to the course.) Much less than hiring a team to help you design your program and create content...
And MUCH, MUCH less than learning how to create a program like this by trial and error... ...where you can lose money AND get zero sales.
So let’s say, conservatively, that you can create this course yourself for $8,000. Now, that’s not nearly enough money to hire someone to help you...that’s just accounting for your personal time. (If you’re a highly paid consultant, however, that $8,000 estimate is going to be MUCH higher...)
So you’d still have to research the topic, narrow down the key points, outline a logical flow, figure out learning activities that people can do, write all the content, develop support resources (like worksheets and checklists), create the slideshow, design graphics, edit and proofread everything, make it look professional, create lead generation materials, write autoresponder emails, and more.
For example, here's the approximate amount of time it takes us to create a course like this one...
But if you don't have experience creating courses, it's going to take HUNDREDS of hours to do that properly...
And probably additional hundreds or thousands of dollars just to learn how to build a quality course or a high-converting sales funnel... And after all of that, you don’t know if anyone is going to buy...
Especially if you’ve never sold your own program before. OR, you can easily and quickly create your own courses...
Using ready-to-go programs from a company with a long track record of success... And expand your business...
Earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own. So, as part of this offer... You won't pay $8,000... You won't pay $3,000... You won't even pay $1,500... You just pay one small amount that you can easily get back with just one sale of your course!
To answer that, first I have to tell you a bit about why Content Sparks was created...
Maybe this sounds familiar?
- I was so busy doing work for clients that I never seemed to have enough time to work on my own business...
- I was overwhelmed and didn’t know where to start...I was just staring at a blank page...
- I didn’t have the budget to hire a team or to spend $3,000 on one of those online “how to build your own infoproduct” courses...
- I didn’t know how to promote the product once it was ready...
- I was worried about maintaining income level (and my ability to ever grow it)...
And so I stayed stuck...
...until I discovered customizable, white-label content.
For instance, I used this 'done-for-you' content to create bonuses for products I wanted to promote.
All I had to do was download it and add some points I thought were important.
I saved at least a day of work this way, and at the time, I was billing out $2,000/day.
I also earned several hundred dollars in commissions because I was able to offer a valuable bonus.
Still, I noticed some problems with the ready-to-go content out there...
For one thing, some of the products didn’t include quality instructor materials to help teach it as a course.
And when they did, the content was sometimes outsourced to non-native English speakers.
Also, some of the brandable content out there was pretty bad...
The sales and marketing products weren’t written by sales and marketing experts...and it definitely was not up to my standards. So I still had to spend a lot of time editing it.
So that's why I started Content Sparks, to provide high-quality, brandable sales and marketing content and courses.
Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years...programs that get results.
Just imagine this scenario:
- You have a high-quality sales funnel course in just minutes...
- You quickly jump in and customize any of the material...
- You launch the course for a fraction of the cost of starting from scratch...
- You have everything you need to promote your sales funnel course and attract customers...
- Your course continues to sell, taking your business to that next level...without any extra work on your part...