Content Design Essentials


Here's why you need to teach 'Content Design Essentials'...

Content (including blogging) is the most popular form of marketing for an online business, but it's changed and evolved so much over the years that publishing a 300-word blog post won't gain you traction anymore. In the unlikely event that it does, the content has to be something better than a wall of text...

In today's online world, it's not just text that matters, it's where you place that text in relation to your content images and how you tie it all together with a call to action. In fact, most people who teach marketing will tell you that the most commonly overlooked element is the call to action!

As you can see, content is more than words, more than images... It's the Content Design Experience!

When you teach your students how to design their content for success, you're teaching them how to improve their search engine rankings, how to increase their content conversions, and how to create an extraordinary content experience that gets remarked upon time and time again.

And if you know a little bit about content, you can easily teach Content Design Essentials!

That's because with our brandable, done-for-you course, Content Design Essentialsyou'll get all the materials you need to teach your customers, step-by-step, how to create an engaging content experience for their reader that increases their conversions and their sales. 

Here's what you'll be teaching...

There are 5 modules in the course, with multiple lessons, an introduction, and a concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.

Here's a summary of each module's learning outcomes:


You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 - Start Here

Blogging is a powerful marketing technique and a critical part of your content marketing strategy. If your posts aren’t delivering results, then you might need to shake up how your blog content is presented.

In this first module, you'll help your students recognize how to identify their content goals and how they align with their readers’ buying journey, so that they can move them further along that path and advance their overall business goals.

Module 2 - Content Design Best Practice

People have less time for reading and have become used to scanning text. The people reading your blog posts won’t read every word. This is where you may need to start your upgrades to your content design.

In Module 2, you’ll have your students delve into implementing content design strategies that will elevate their blogging design to a level that consistently attracts, engages, and retains readers.

Module 3 - Engage & Convert Your Readers

A well-designed content experience will engage and convert readers. Ultimately, you want readers to take the action you’ve suggested and move them to the next stage in your sales funnel.

In Module 3, you’ll teach your students how they can create superior blog posts that keep readers immersed throughout and motivate them to take a desired action.

Module 4 - Optimize Your Content

There’s no doubt about it; content marketing and search engine optimization (SEO) go hand in hand.

In Module 4, you'll walk your students through how to optimize their content so that it gets picked up by search engines, attracts more readers, and increases conversions even further.

Module 5 - Conclusion & Next Steps

In this final module, you’ll teach some tips so that your students can continue to improve their content design and see the best results from their web content.

You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.

Click the button below to get your license to Content Design Essentials:

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Take a look through all the materials.
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

And here's all the content you'll get!

Content Design Essentials Sales Page gif
  • Student Materials

  • Instructor Materials

  • Lead Generation Materials

Student Materials - to Learn & Take Action

* A 38-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)  

* Action Guide - 20-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers

* Content Design Checklist - To use alongside the Action Guide, that will help your students to audit their blog posts

* Blog Post Content Template - A 5-page template to help your students with structuring their blog post content

* Blog Post Design Template - A 4-page template to help your students create a design document for their blog posts

* A 17-Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)  

* 13 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png) 

* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)

* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)

Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.

Not sure about White Label Courses? See what Content Sparks customers are saying...


Thanks to Sharyn Sheldon and her crew at Content Sparks

Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!

Michael Bridgman Course Creator

Rapid Course Creation

It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.

Chris Gloss Possibilities Coach

It saved me at least $50,000 worth of my time.

I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.

VaNessa Duplessie

Click the button below to get your license to Content Design Essentials:

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

Frequently Asked Questions

  • FAQs about White Label Content

  • How Much Can I save?

  • How Much Can I Earn?

What does my license allow me to do with my Content Sparks content?

Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).

You can then share or sell the content with paid customers or prospects who have given you contact details.

The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.

What am I NOT allowed to do with my Content Sparks content?

You are not allowed to sell or give away a license  or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.

Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.

Do I have to rewrite the content?

You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.

What should I charge for the content once I've made it into a product?

Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.

Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.

We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.

If I want to set up a sales funnel, how do I get started?

We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.

Start by watching these tutorials:

==> Profiting from Content: Basic Funnel Set Up for Beginners

==> How to Quickly Customize Your Content

And get ideas for resources to use here:

==> Resources I Use in My Business

Get your license to Content Design Essentials today: