Content Management Bootcamp
$297.00
Show Your Clients How to Maximize the Impact of Their Current and Future Content for Achieving Their Business Goals.
Teach Your Clients How to Boost Their Content Results
Use our done-for-you course kit to deliver your own, branded online course or in-person event that helps them focus on how to supercharge their content results with a focused system and strategy.
Everything you need to attract students to your course, so you can close more sales...
A ready-to-go course, saving you months of time on content creation...
The ability to edit, customize, and brand the materials, so it fits your market & your personality...
A Complete "Course-In-A-Box," At A Fraction Of The Cost Of Starting From Scratch...
Here's why your students will love Content Management Bootcamp...
Your content is one of your biggest assets in your business. It's what you use to educate potential customers, attract new leads, and build relationships with your audience.
But whether you're just starting out and only have a little bit of content created, or whether you've been creating content for a while….
It's essential to have a clearly organized system that aligns your content with your business goals.
Otherwise, you're just wasting your time.
Unfortunately, many content creators have a wealth of material either
- ...sitting on their computer and not doing anything, or
- ...published online, but not seeing any results.
In many cases, they don't even know what content they have or which pieces are performing the best.
In one survey by Content Marketing Institute...
"72% of content pros say they're challenged with managing content strategically"
Business owners who have the most success with content marketing have several things in common: They…
- Organize their content around a few key areas of expertise that they want to be known for
- Maximize the value of each piece of content by repurposing and updating it regularly
- Create a few pieces of epic, cornerstone content that they drive traffic to
- Connect related pieces of content into a series that increases their visitors’ engagement
- Align each piece of content with a purpose that leads to achieving their goals
- Use a clear process when creating any new content, so that they spend the least amount of time possible and get the maximum impact
And, most importantly…
The most successful content marketers use a strategic approach to organizing and managing their current and future content.
Sound like too much work? It doesn't have to be.
Once you've done the basic work of getting organized, everything else falls into place.
And that's exactly what we cover in our Content Management Bootcamp.
In Content Management Bootcamp, you'll start by having your students make a decision about the core areas of expertise they want to be known for. Then they'll organize their existing content around those areas and learn how they can maximize the results they get from that content.
They'll also identify their cornerstone content pieces, where they can create a series for better engagement, and how to get more visibility by optimizing their content for search engines.
They'll even learn and practice a process for streamlining the creation of new content.
Finally, they'll set priorities for their next 3 months, including new content that needs to be created to fill any gaps.
[See a description of exactly what you'll be able to teach in each module below.]
This is one of our brandable, ready-to- teach courses. That means you can learn from it yourself and boost your own content results. Then you can turn around and use the same materials to help your clients, customers, members, and prospects get the maximum impact from all their content.
And when you purchase a license to Content Management Bootcamp, you’ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.
Get Content Management Bootcamp Now!
100% No Risk Guarantee
Here's what you'll teach in Content Management Bootcamp:
Introduction
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going. This module will help motivate your students to focus on the real reason they're taking your course!
Module 1 - Choose Your Core Areas of Expertise
Start with a clear focus.
In this first module, you'll walk your students through the important step of choosing the core areas of expertise they want to put on display, so they attract the ideal customers they can help.
Module 2 - Assess Your Unpublished Content
It's time to re-discover the content you already have.
In module 2, you'll teach your students how to build an inventory of their existing, unpublished content and use the provided spreadsheet to organize their information in an easily accessible way moving forward.
Module 3 - Audit Your Published Content
Locate what you've already published.
In module 3, you’ll help your students to take stock of their existing, published content and review it to ensure everything aligns with their core areas of expertise.
Module 4 – Track Your Content Performance
Track your content to measure its impact.
In module 4, you’ll show your students how to identify their tracking goals and find tools that will be appropriate for their use.
Module 5 – Plan Your Content Priorities
Decide where you'll start.
In module 5, you’ll discuss the importance of setting priorities and how key pieces of cornerstone content can showcase their core areas of expertise, so that they focus on content that drives them towards their goals.
Module 6 - Align Your Content with Your Offers
Your content needs a purpose.
In module 6, you will show your students how to review the content that links to their offers (free and paid) to ensure their content is aligned with those offers, so that their potential customers follow a journey that leads to sales.
Module 7 – Increase Your Content’s Visibility
Once you have visibility, people begin to know, like, and trust you and your brand.
In module 7, you’ll show your students how they can repurpose and update their existing wealth of content to expand their reputation. At the same time, they'll be able to identify the gaps they need to fill with content, where they need more visibility.
Module 8 – Optimize For SEO
SEO will attract the maximum number of visitors to your webpage.
In module 8, you will show your students how to bring content marketing and SEO together, identifying where they need to optimize their current content for specific keywords, so that it is attracting the people they can help.
Module 9 – Engage Your Visitors
Keeping your visitors engaged with your content is key to building relationships that convert.
In module 9, you’ll show your students how they can create different series of content to increase engagement while showcasing their areas of expertise.
Module 10 – Define a Content Creation Process
There will be times when you need to create content from scratch.
In module 10, you'll show your students an easy-to-follow content creation process which will help them create new content in an organized, systematic way.
Module 11 – Create a Content Calendar
Now it's time to pull together everything.
In module 11, you'll have your students review their notes so far and decide what content they will create, repurpose, or update in the next 3 months, using a content calendar that’s realistic for them to carry out and is related to their business goals.
Module 12 - Review and Refine
In this final module, you’ll have your students think about what they need to ensure their content management strategy works in the long-term.
You'll also review what your students have learned and have them identify their next steps, so they can achieve the goals they set for this course.
Get your license to Content Management Bootcamp:
And to teach the program above, here’s exactly what you’ll get in Content Management Bootcamp:
Click on any tab to see a detailed list of course content you'll get with your license:
Student Materials - to Learn & Take Action
* Course Book (8615 words, 54 pages) - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 35-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* Content Inventory & Calendar Spreadsheets - 2 tabs in one spreadsheet
* A 35-page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 14 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
Not sure about the value of our done-for-you course content? Here’s what business owners just like you have to say about Content Sparks:
Thanks to Sharyn Sheldon and her crew at Content Sparks
Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!
Rapid Course Creation
It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.
I'm able to develop new programs quickly and professionally
Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well.
Frequently Asked Questions
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/ContentBootcamp_Sample
And if you have more questions, you can always content us at support@contentsparks.com
The following are the learning objectives your students will achieve when you teach the course on Content Management Bootcamp as shown in the Course Book.
By the time you complete the course, you will be able to:
- Clarify the core areas of expertise you want to be known for so you can be sure of the topics you want to focus your content on
- Make an inventory of the unpublished content in your system so that you have a database of useful content you already have and know where to find it
- Take stock of the existing online content about you and your business and remove what’s not in line with your core areas of expertise so that the brand you show to the world is consistent
- Ensure you have appropriate tracking methods in place so you can see how well your content is performing and make tweaks to attract more visitors
- Plan your priorities for managing your content efficiently so you’re clear about the topic areas you need to focus on to achieve your content goals
- Verify that you have the relevant content to promote paid offers and point to opt-in forms for lead magnets so that your system conveys potential customers smoothly through their buying journey
- Decide what content is worth updating or repurposing so that it gets more visibility and traction and helps you build your brand
- Make sure all your content is optimized so it can be found by searchers on the web who are looking for the solution that you provide
- Identify opportunities to create different sequences from existing content so you can engage visitors for longer to become potential brand ambassadors
- Create your own step-by-step process for systematic content creation so that you have a logical process to follow when you need to create new content
- Plan timelines for your content so that you have a calendar to follow which will ensure regular publication of new and exciting content
Yes... absolutely!
You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach. Another way to teach Content Management Bootcamp if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver Content Management Bootcamp in person in a luxury venue
A little extra thought turns Content Management Bootcamp into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Anything about marketing would be incomplete without Content Management Bootcamp.
Check out Leverage Content to Grow Your Business to see related courses you can put together to create the perfect curriculum for your audience.
The Thing to Keep In Mind...
While there are other done-for-you content companies out there, only Content Sparks specializes in sales and marketing products.
Our products are developed by our in-house team, so this isn’t available for sale anywhere else.
And 'Content Management Bootcamp' was based on our 30+ years of experience developing products just like this one for Fortune 500 companies and small business owners...programs that get results.
Get your license to Content Management Bootcamp: Only $297
100% No Risk Guarantee
Again, this is Sharyn Sheldon, and thanks for reading.
I hope you enjoy teaching Content Management Bootcamp and I’m so excited to see what it’s going to do for your business and for your customers!
P.S. On the fence? Think about it this way...
There’s a risk-free guarantee... There's PROOF this works....
And since it's EASIER to do this than to do it all yourself, why not give it a shot?
P.P.S. If you don't buy this, will your business hit a plateau?
Will you continue to have to trade time for money?
Or will you have to work even more hours to increase revenue, maybe even at the expense of your personal life?
Don't let that happen to you.
Get this now, and let’s start growing your business today.