Create Your Ideal Customer Profile
$297.00
How to Ensure Your Marketing, Products, and Services Are Always on Target
Want to add a new stream of income to your business?
Teach Your Clients How to Create Their Ideal Customer Profile so Their Marketing, Products & Services are Always on Target
Here's why your students will love Create Your Ideal Customer Profile...
Many business owners make the mistake of trying to sell to everyone who might benefit from their product or service.
They worry that if they narrow their target market too much, they won't be able to make enough sales.
In reality, the opposite is true.
When you try to appeal to everyone, you end up with:
- Bland sales copy that no one can relate to
- Products and services that never quite fit anyone's needs
- A constant struggle to convert leads to customers
On the flip side, those businesses who take the time to create an in-depth Ideal Customer Profile (ICP) find every decision comes naturally.
They know exactly:
- What to say and what language to use in content and copy
- How to tailor their products and services to their customers' needs
- What new offers their audience will race to purchase
When you have a detailed ICP, you don't have to agonize over every business and marketing decision. All you have to do is think about how your ICP would react.
But what needs to go into your ideal customer profile?
That's where our white label, done-for-you course comes in…
It's a ready-to-teach program that walks you step-by-step through all the elements that you need to define in order to have a full description of your ideal customer – one that makes all your business decisions effortless.
The best part is all the course content is already written for you!
With our easy-to-edit, customizable (PLR) course materials, you can quickly launch your own program on how to Create Your Ideal Customer Profile… in as little as a weekend.
You’ll be walking your students through how to:
- Identify their primary target audience, so that they can market to those people who are the best fit for their products and services
- Create an initial ideal customer profile by tapping their current understanding of their audience
- Validate their customer information, so that they have the most accurate data on which to base their ideal customer profile
- Analyze their data and refine the profile of their ideal customer, so they will be confident in tailoring their marketing to them
- Decide how their detailed ideal customer profile can have the most impact right now, so that they get started using it immediately
Here's the big picture of what you'll cover in this course:
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Your products have been a game-changer for me and my clients! The content is amazing and thorough, and you get a lot more for your money than some of the other PLR products I've purchased!
Here's what you'll teach and what your students will do in the course:
Introduction
Kickstart the journey with an energizing overview that sets the stage for success. This module will motivate your students to jump right into the course as they set their business goals and recognize the power of creating an ideal customer profile.
Module 1 - Your Primary Target Audience
If you try to market your product or service to an overly general audience, you'll always have a tough time making decisions on things like messaging, sales copy, content, and every other aspect of your business.
In Module 1, you'll help your students identify their primary target audience, so that they can make the marketing and business decisions that will drive their success.
Module 2 - Build Your 5D Ideal Customer Profile (ICP)
Now that you have an idea of who you want to serve, it’s time to dig deeper and investigate the details of who that person is. You’d normally think about a person in 3D, but in this module, you’ll be looking into every aspect of your ideal customer’s life from different angles. We call it a 5D ICP to reflect that depth.
In Module 2, you'll show your students how to create an initial ideal customer profile by tapping their current understanding of their audience.
Module 3 - Put it All Together
Up to now, you’ve been basing your ICP on your current information about your ideal customers.
In Module 3, you'll teach your students how to validate their information, so that they arrive at their detailed ICP.
Module 4 – What to Do with Your New ICP
Now you have your detailed ICP, you’ll want to start using it right away to benefit your business.
In Module 4, you'll have your students decide where their ideal customer profile can have the most impact right now, so that they get started using it immediately to grow their business.
Module 5 – Next Steps
Now that your students have created their ideal customer profile, they can continue to monitor and tweak their ICP to keep up with market and audience changes – without having to start from scratch. They also now have the tools to create new ICPs if they launch a new product or service.
In Module 5, You'll also give your students time to review the course, helping them to consolidate and implement their learning and plan future action steps, so they can achieve the goals they set for this course.
Get your license to Create Your Ideal Customer Profile:
And to teach the course above, here’s exactly what you’ll get in 'Create Your Ideal Customer Profile:
With this 'workshop in a box', you'll get all of the following materials to teach and sell your course:
Here’s what business owners just like you have to say about Content Sparks:
I instantly recognized the value
I've been around the block when it comes to designing courses, and I instantly recognized the value in what they were offering.... I decided to take the plunge with Content Sparks' materials by using their Time Management course as my guinea pig. And guess what? I was able to customize and create the online course in just a week! I launched it to my email list for $47, and sold 21 courses over four days, earning nearly $1,000. Now, I've bumped up the price to $97 and plan to use this course as an upsell. It's been a win-win situation.
I've been a customer/fan ever since
My training and coaching practice is more profitable and less stressful because of Content Sparks. I searched the internet for private label content solutions to avoid starting from scratch every time I had an idea for a new product. Luckily one deep SEO rabbit hole led me to Sharyn's excellent site, and I've been a customer/fan ever since. I use the courses to power my private coaching, membership sites, and premium value workshops. Content Sparks has researched, written, and packaged the best business fundamentals, so you don't have to. These resources have saved me time and earned back my investment.
Frequently Asked Questions
If your audience has customers or clients, or wants to have them, then this course is essential! Creating an ideal customer profile is something many entrepreneurs and small business owners put off, because they don't want to put in the work or they think they already know their customers.
But when they take that little bit of time to create an ICP! Then they kick themselves for not doing it sooner! Luckily, you can make sure they don't lose any more time stumbling around in the dark.
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/ICP_Sample
And if you have more questions, you can always content us at support@contentsparks.com
In Know Your Customer, the emphasis is on using surveys and focus groups to have conversations with your customers and dig deeper into getting to know them. It's best for businesses who already have customers.
Create Your Ideal Customer Profile goes through a variety of methods and focuses on creating a 5-dimensional picture of your ideal customer.
The two courses complement each other perfectly, so you can easily use them both in an expanded curriculum. Or use Know Your Customer as an upsell or bonus!
Yes... absolutely!
You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach. Another way to teach Create Your Ideal Customer Profile if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar.
Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
And make sure they arrive with any materials or tools they need in order to complete action steps - such as their laptop!
Many of our clients do amazing in-person events with our course kits, and you will too.
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver Create Your Ideal Customer Profile in person in a luxury venue.
A little extra thought turns Create Your Ideal Customer Profile into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Creating an ideal customer profile is so critical to all your business and marketing efforts that we make sure it's a part of many of our courses, since all of courses can be stand-alone programs.
However, one module or lesson on creating an ICP just skims the surface. With Create Your Ideal Customer Profile, your students will get a 5-dimensional, detailed understanding of their customer. With that kind of picture, all their business and marketing decisions become effortless 🙂
Why Choose Content Sparks?
When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:
- Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
- Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
- Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.
In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.
Get your license to Create Your Ideal Customer Profile: Only $297
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This is first-rate stuff—highly recommended
When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.
This is first-rate stuff—highly recommended. Period.
P.S. Still on the fence? Consider this...
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