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Create Your Social Media Master Plan – Beacon Package


 Use our ‘done-for-you' content to create your own eBook, online course, or expert learning resource on how to…

Develop a Complete Social Media Strategy that Inspires Action.

Just add your insights, rebrand it, and share or sell for 100% profit!

NOTE: This self-study course is also included in a our larger ‘Blaze' package, which includes lead generation content and instructor materials (including slides).

CLICK HERE to see everything in the BLAZE package >>


SKU: social-media-strategy-beacon Categories: , , , Tag:
SMStrategy Beacon3D

Create Your Social Media Master Plan

Develop a Complete Social Media Strategy that Inspires Action.

With Create Your Social Media Master Plan – Beacon package, you’ll get everything you need to create your own online course in record time,

….where you'll teach your customers how to develop a complete social media strategy that inspires action. 

NOTE: This self-study course is also included in a our larger ‘Blaze' package, which includes lead generation content AND instructor materials (including slides).

CLICK HERE to see everything in the BLAZE package >> 

Social media is everywhere. According to research by Kepios, 57.6 percent of the planet are using social media. That includes your customers, and your customers' customers.

But are they getting the results that they want? The answer is probably no. 

Social media strategy has continually evolved. And what worked when you and your customers were starting isn't working right now. Your audience needs a strategy that works for their business, and not for the big name guru with the big bucks!

This is where 'Create Your Social Media Master Plan' will help them get the highest impact from their social media activity. 

When you teach this comprehensive, white label course, you can be confident you're helping your audience create a social media strategy that finally gets them the results they want.

Here's Your Social Media Success Roadmap

Create Your Social Media Master Plan Course Roadmap Branded

[Check out the Module Overviews below for more details on what you'll cover in the course.]

Our ready-to-go program is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation.

And everything is editable and rebrandable.

So you can go through it yourself if you want to power-up your own social media strategy,

AND, you can use the same materials to help your audience.

That's because when you purchase a license to our customizable (PLR) courses, you get the rights to:

  • Edit the content any way you want
  • Put your name and brand on, and
  • Repurpose it into whatever media you want

Then use your new course to…

  • Attract a flood of leads for your other products and services
  • Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
  • Provide resources for your clients to help them get results (and win their lasting devotion)
  • Create a nice new income stream with a paid program (it can even run on autopilot)

You'll be helping your audience develop a comprehensive, manageable, and motivating social media strategy that delivers results.

And…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level too!

Here's what you'll be teaching...

There are 5 modules in the course, with separate lessons, and final action planning that ensures your students achieve success from your training.

And with the way the materials are structured, you can easily deliver your course as a self-study eBook, membership site resource, or online course. Remember, if you'd like to run the course as a presentation, webinar, or recorded video, you can also get slides and other Instructor Materials in the Blaze package for this course.

Just CLICK HERE to see everything included in the full Blaze course kit

Here's a summary of each module's learning outcomes:


You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 - Identify the Content You and Your Audience Love

Content drives social media. It's how you connect with your audience and motivate them to act. It's the part of social media strategy that most people start out loving, but then slowly start to dread.

In this first module, you'll help your students take the first step to creating a social media strategy - identifying the content that they and their target audience love.

  • Lesson 1: What Inspires You?- In Lesson 1, you'll have your students identify niche content related to their business that motivates them to post and engage with their audience every day.
  • Lesson 2: What Inspires Your Audience? - In Lesson 2, you'll guide your students to pinpoint the content their target audience and followers love, so that they can create posts that attract and convert prospects.
  • Lesson 3: Dig Deeper: Create a Customer Profile - In Lesson 3, you'll walk your students through how to tap into the details of their ideal customer profile so they can develop compelling and persuasive posts.
  • Lesson 4: Focus on Your Audience’s Favorite Channels- In Lesson 4, you'll explore how your students can focus on the social media platforms their target audience prefers so they can determine the best type of content to create.

Module 2 - Assess Your Existing Social Media Platforms & Set Goals

Now it's time to assess your students' current social media presence to see what’s working for them and what’s not.

In Module 2, you’ll have your students delve into analyzing their existing social media presence, evaluate what they need to do to improve it, and then set goals.

  • Lesson 1: Conduct Social Media Check-Up - In Lesson 1, you'll show your students how to conduct a social media check-up to ensure their accounts contain up-to-date information and are consistent with their brand image.
  • Lesson 2: Paint a Clear Picture of Where You Stand - In Lesson 2, you'll demonstrate how your students can extract valuable information from their social media accounts’ analytics to gain new insights and identify areas for improvement.
  • Lesson 3: Set Goals that Further Your Business Objectives - In Lesson 3, you'll walk your students through how to set social media goals that provide the backbone for a strategy that advances their business objectives.
  • Lesson 4: Set Platform-Specific SMART Goals - In Lesson 4, you'll determine how your students can set platform-specific SMART goals that are aligned with their overall goals and accelerate the success of all their social media activities.

Module 3 - Develop Your Content Strategy

Now your students have a good grasp on what to publish and which networks to post on. But how will they go about it? What is their content strategy?

In Module 3, you’ll discuss why your students' social media content isn’t there to simply entertain. It must be aligned with their brand and business goals and convert their followers into prospects and customers.

  • Lesson 1: Social Media Content Formats - In Lesson 1, you'll show your students how to leverage their audience data to determine exactly how they will format and deliver their content in a way that increases engagement and conversions.
  • Lesson 2: Content Curation - In Lesson 2, you'll explore how your students can use content curation to provide value to their followers and position themselves as a thought leader and expert.
  • Lesson 3: Consistency is Key - In Lesson 3, you'll walk your students through how to incorporate strategies for consistent posting so that they show up for their audience every day, boost search engine rank, improve conversion rates, and accumulate accurate data.
  • Lesson 4: Create Content That Increases Engagement - In Lesson 4, you'll discuss how your students can identify audience engagement goals that motivate them to create content that converts, educates, increase brand awareness, or boost web traffic.
  • Lesson 5: Create Content that Converts - In Lesson 5, you'll teach your students how to create social media posts and campaigns that increase conversions, incorporating measurement tools to monitor performance so that they can adjust and improve their content.
  • Lesson 6: Establish the Perfect Content Mix - In Lesson 6, you'll guide your students through establishing the perfect content mix that is balanced, appeals to their audience, and helps them achieve their social media goals.

Module 4 - Create A Blueprint for Social Media Success

Strategy documents don't need to be time-consuming, overwhelming, or complicated.

In Module 4, you'll have your students summarize all their essential information they have gathered and compile it in one central document that they can refer to periodically to make sure they stay on track.

  • Lesson 1: Your Blueprint for Social Media Success - In Lesson 1, you'll help your students craft a strategy document, using the template provided, that will help them refine their focus, implement their strategy, and get results for their business.
  • Lesson 2: Create Your Content Calendar - In Lesson 2, you'll show your students how to draft a content calendar in their chosen social media management platform that will help them achieve their ideal content mix, plan campaigns, create relevant and timely content, and save time.

Module 5 - Review and Refine

In this final module, you’ll teach some tips that will help your students continue to see the best results from their social media strategy.

You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.

And here's all the content you'll get!

Social Media Strategy Beacon
Student Materials
  • Course Book (11,493 words, 80 pages) – All the content and activity instructions you need to create a comprehensive self-study eBook, online course, bonus resource, or handout for a live workshop (Value $1997).
  • Action Guide (77 pages) – A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful students.
  • Social Media 'Check-Up' spreadsheet - To analyze the performance of existing social media accounts. In .xlsx
  • Your Blueprint for Social Media Success (9 pages)  – To summarize the student’s social media strategy in one concise document
  • Social Media Strategy Review Worksheet (6 pages) – To evaluate the success of their social media strategy
  • Summary Cheat Sheet (6,716 words, 46 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the course book every time. (TIP: Our customers love using the cheat sheet to identify what they want to customize in the course, and for sales copy snippets.)
  • Graphics (28 colorful graphics that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
  • Course Overview Infographic –  A 1-page at-a-glance visual of the course, so your students always know where they are in their progress (.pptx, .pdf & .png).
  • Course Roadmap Infographic – A 1-page at-a-glance visual of their path through the course (.pptx, .pdf & .png).
  • Suggested Curriculum – We've hand-picked related course topics from our catalog that you can use to put together a longer series or membership site (plus a coupon for 40% off each!).

IMPORTANT: This self-study course is also included in a our larger ‘Blaze' package, which includes lead generation content and instructor materials (including slides).

CLICK HERE to see everything in the BLAZE package >>

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use key points from the Cheat Sheet to create slides and run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use small sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use key points from the Cheat Sheet to create slides and record a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share a few of the graphics on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

ROI Calculator

  • Sell 1 x place on your course at $147 and you've earned your investment back
  • Sell 2 x places on your course at $147 and you're making a nice profit.
  • Sell 1 x place on your course each month and you're making an extra $1788 a year
  • Sell just 3 places a month and that's an extra $5,364 a year

You don't need a huge number of sales to have a profitable course business! With Content Sparks you can create a new program every month and add in additional $5,364 per course (based on 3 sales per month) every year, or you can work at your own pace comfortable in the knowledge you have the potential to control your income. Your ROI is in your hands with Content Sparks

FAQS About Social Media Master Plan

Is 'Create Your Social Media Master Plan' right for my audience?

Yes! Out of all the Content Sparks courses, this topic has the biggest audience, and huge growth potential. I can't think of anyone who is happy with their social media results, and it's usually because they don't have a good plan!

What if I've never taught Social Media Strategy before?

The single most amazing thing about Content Sparks content is you can try them out on yourself first, and then teach your audience.  You can be your own case study and share your experiences with your audience. Oh, and the fastest way to learn something? Teach it...

So don't worry if you've never taught this topic before, you will be able to learn and teach as you go along. Many of our repeat customers do this and have no trouble using the modular format to deliver the content. 


Can't I just learn this from YouTube?

Sure you can, but you can't teach someone else's content - that's stealing their intellectual copyright. And it will take your days (or months!) to research, organize, and write all the content you need to create your own training program.

With Content Sparks, you are licensed to use this content, and you are allowed to customize it to fit your audience. Want to teach social media to surgeons? Just customize the content for surgeons and answer their pressing concerns about social media. Ditto for firefighters, and your own audience. 

You'll also find with Content Sparks content, putting together a course can be done in a weekend (for a more experience course creator) and in 10 days for a less experienced creator

But <insert guru name here> says not to use this type of content. Why should I?

At Content Sparks, we create materials that you can customize to create amazing courses faster. However, this magical content will upset gurus who want to sell you a high-ticket program to teach you how they create content.

Here at Content Sparks, our content is developed by experienced instructional designers, written by native English language speakers, proofread by the team (as well as our eagle-eyed Rachel), and maintained to consistently high professional standards. 

We're part of your team, one of your suppliers, and you can brand the content and make is yours! You can set up a sales funnel in less than 2 hours with every piece of content you need at your fingertips.

No wonder the gurus hate us! 

FAQS About Rebrandable Content

What does my license allow me to do with my Content Sparks content?

Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).

You can then share or sell the content with paid customers or prospects who have given you contact details.

The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.

What am I NOT allowed to do with my Content Sparks content?

You are not allowed to sell or give away a license  or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.

Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.

Do I have to rewrite the content?

You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.

What should I charge for the content once I've made it into a product?

Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.

Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.

We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.

If I want to set up a sales funnel, how do I get started?

We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.

Start by watching these tutorials:

==> Profiting from Content: Basic Funnel Set Up for Beginners

==> How to Quickly Customize Your Content

And get ideas for resources to use here:

==> Resources I Use in My Business

How can I get help if I need it?

You can always contact our support desk here:


You should expect an answer within 24 hours, except on weekends.

Click the button below to get your license to "Create Your Social Media Master Plan" now:

Peter Vogopoulos

It’s the equivalent of hundreds of thousands of dollars of time saved

I don't have to worry about the quality level with Content Sparks, I just have to tweak it to my voice. It’s the equivalent of hundreds of thousands of dollars of time saved. Plus, it makes me a valuable resource to my clients–I look like a superstar!

Javontae Williams Owner, Red and Brown Lifestyle Media

I've been a customer/fan ever since

My training and coaching practice is more profitable and less stressful because of Content Sparks. I searched the internet for private label content solutions to avoid starting from scratch every time I had an idea for a new product. Luckily one deep SEO rabbit hole led me to Sharyn's excellent site, and I've been a customer/fan ever since. I use the courses to power my private coaching, membership sites, and premium value workshops. Content Sparks has researched, written, and packaged the best business fundamentals, so you don't have to These resources have saved me time and earned back my investment.

Chris Gloss Possibilities Coach

Rapid Course Creation

It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.

Your Investment

As you can see, Content Sparks course kits pack in a lot of value.

That’s because as sales and marketing  course specialists, we develop top-notch material for you.

So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.

And you don’t have to spend thousands of dollars to hire a team to do all of that for you.

Instead, you can easily and quickly create your own course…

With help from a company with a long track record of success…

You can earn more money, work fewer hours, and become the authority in your market.

All for significantly less than trying to do the same thing on your own.

Click the button below to get your license to "Create Your Social Media Master Plan" now:


I'm  Sharyn Sheldon

I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.

During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!

sharyn sheldon signature 2020 1

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