E-Commerce Copywriting Essentials
$147.00
Help your audience turn online shop browsers into buyers with high-converting sales copy. You’ll be creating a new stream of income for yourself at the same time! With our brandable, ready-to-teach course, you’ll get a comprehensive set of materials designed to set you and your students up for success, including:
- Course Book for Students
- Action Guide and Worksheets
- Slideshow with Speaker Notes
- …and much more
Here's why you need to teach 'E-Commerce Copywriting Essentials'...
If you teach anything online you'll know that words matter.
The right words turn your prospects into customers, but the wrong words? The wrong words can cost you business and make it a constant battle to grow your online store sales.
E-Commerce stores aren't like physical stores where you can touch the product, hold it up to the light, and see what color it really is... or even try something on and confirm the perfect fit.
With e-commerce stores, your browser is relying entirely on your product descriptions.
And with our brandable course on E-Commerce Copywriting Essentials you'll love how you can teach your students how to power-up their short form copy and start generating the sales their shop really deserves!
The best news?
When you purchase a license to How to Stand Out in a Crowded Market, you’ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.
You'll also benefit from our 30+ years of instructional design experience, so you can teach your new course with confidence!
Why should you use a Ready-to-Go Course from Content Sparks?
Hands-On Learning:
Your students will dive right into each topic with practical, step-by-step activities.
Immediate Application:
They'll use what they learn right away in their business, so you'll give them fast results from your course.
Fully Customizable:
It's easy for you to make each course your own by tailoring it to your brand and your clients' needs.
Flexible Use:
Ideal for online courses, webinars, live workshops, or one-on-one sessions.
And when you add a course like this to your offers, you'll be able to:
Add an Income Stream
Your new course can be a standalone product, part of a larger package or membership site, or even in a sales funnel that leads to other offers.
Become a Trusted Advisor
You won't just be spouting theory, like some course creators. Your students will take immediate action to apply what they learn to their business.
Deepen Client Relationships
By delivering training that makes a tangible difference, your students will sing your praises and want to work with you again and again.
You'll find more details of what you'll teach and all the materials you'll get further down the page.
Ready to get started right away?
Click the add to cart button below to get your license to teach and sell E-Commerce Copywriting Essentials now:
100% No Risk Guarantee
I now have a delicious buffet of the finest packages
With a lifetime in marketing, copywriting, and design, I find Content Sparks is the place to turn to shortcut my time required and ramp up my training products. I now have a delicious buffet of the finest packages, complete with checklists, worksheets, emails, ebooks, and PowerPoint decks. Starting from a blank screen is a waste of time. Starting with a Content Sparks package is priceless. On top of that, Sharyn Sheldon does thoughtful and responsive YouTube LIVES. If you haven't figured it out yet, I highly recommend Content Sparks.
Here's the big picture of what you'll cover in this workshop:
Here's what you'll be teaching...
There are 4 modules in the course, with multiple lessons, an introduction, and a concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Here's a summary of each module's learning outcomes:
Introduction
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - How Copywriting Impacts Your E-Commerce Sales
E-commerce copywriting refers to any text or written content you create for your online store, such as headlines, home pages, category pages, product descriptions, promo offers, calls-to-action, and so on. These are all places where your copywriting skills can help bring in more sales.
In this first module, you'll help your students identify the metrics that will help them assess the effectiveness of their e-commerce copy, so they know if they’re achieving their goals.
Module 2 - Make Your E-Commerce Copywriting Sales-Ready
Your online store must be attractive and easy for visitors to use. It needs to provide the information they need and lead them logically to the shopping cart, where they make their purchase.
In Module 2, you’ll have your students plan the customer journey and use their copywriting skills to create the pages that will appear on their e-commerce site, ensuring that customers make informed buying choices.
Module 3 - Optimize Your E-Commerce Copy to Boost Conversions
Once you have the key pages of your online store in place and working for you, it’s time to consider what else you can do to increase conversions and generate more sales.
In Module 3, you’ll explore add-ons that can boost revenue and discuss how search engine optimization is an essential step to attract new customers.
Module 4 – Conclusion and Next Steps
In this final module, you’ll teach some tips so that your students can continue to see the best results from their e-commerce copy.
You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for E-commerce Copywriting Essentials.
And here's all the content you'll get!
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
Here’s what business owners just like you have to say about Content Sparks:
My coaching really took off!
Once I started to seriously use content from Content Sparks, my coaching results really took off (I increased the number of coaching clients 200% over 18 months), raising my prices twice in that time. Coaching areas with the most impact on clients’ business are social media/blogging and the customer journey. Since moving into publishing courses, I’m seeing steady growth in the business growth offering I’m focused on growing. I’m happy to move from group coaching to online courses. I know it’s doable!
I instantly recognized the value
I wouldn't have a business without online courses. They have brought in at least half of my revenue each year. Now, I'll be able to create them faster and with even better quality.
Frequently Asked Questions
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/ECommCopy_Sample
And if you have more questions, you can always content us at support@contentsparks.com
The following are the learning objectives your students will achieve when you teach the course on E-Commerce Copywriting Essentials as shown in the Course Book.
By the time you complete the course, you will be able to:
- Identify the metrics that will help you assess the effectiveness of your e-commerce copy, so you know if you’re achieving your goals
- Design the flow of your pages so that your visitors can easily navigate your store all the way to checkout
- Write short-form copy for your products that engages visitors while curating the most important details they need to see at a glance
- Develop the copy for your key e-commerce pages that give all the essential information your customers might need for their buying decisions
- Create enticing product sales pages that convert even the most hesitant browser into a buyer
- Upgrade your sales conversions with simple add-ons to your store so that you increase your sales growth
- Optimize your e-commerce copy so that you attract new visitors to your online store through search engine results
Yes... absolutely!
You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach. Another way to teach E-Commerce Copywriting Essentials if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver E-Commerce Copywriting Essentials in person in a luxury venue
A little extra thought turns E-Commerce Copywriting Essentials into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
