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List Building Lead Magnets


Like the idea of marketing your business while you sleep?

Or while you're busy doing other things?

Email marketing is one of the easiest, hands-off ways to attract new clients and customers on autopilot. But there are a lot of moving parts that confuse people.

When it comes to building an email list, one of the most common questions you'll hear is,

“How can I get people to sign up for my list?”

The answer is to create a ‘lead magnet' or ‘opt-in gift' that you give to your subscribers for free – in exchange for their email address.

The next big question is, “What's the best lead magnet to create?”

Big or small? Report or checklist? Webinar or video?

The options are endless and people need your help to figure it all out.

That's where List Building Lead Magnets comes in.

Our customizable course kit and slides give you the content you need to teach people how to identify and create a lead magnet that will attract their ideal target customer. You'll walk them step-by-step through the process of creating their ideal opt-in gift, including setting up the basics of their list-building funnel.

[Check out the Module Overviews below for more details on what you'll cover in the course.]

Our ready-to-go program is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation.

And everything is editable and rebrandable.

So you can go through it yourself if you want to power-up your email list and lead generation,

AND, you can use the same materials to help your audience.

That's because when you purchase a license to our customizable (PLR) courses, you get the rights to:

  • Edit the content any way you want
  • Put your name and brand on, and
  • Repurpose it into whatever media you want

Then use your new course to…

  • Attract a flood of leads for your other products and services
  • Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
  • Provide resources for your clients to help them get results (and win their lasting devotion)
  • Create a nice new income stream with a paid program (it can even run on autopilot)

You'll be helping your audience create one of the most critical elements for running a successful business – an opt-in gift that will build their list and attract new customers on auto-pilot.

And…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level too!

Here's what you'll be teaching...

There are 12 modules in the course, with an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.

Here's a summary of each module's learning outcomes:


You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 - What is a Lead Magnet?

A lead magnet is a valuable product, solution, or benefit that you give to a prospective customer in exchange for their contact information.

In this first module, you'll help your students explain what a lead magnet is and why they are important so that they know what they’re aiming for when they come to create their own.

Module 2 - Start with the End in Mind: Define Your Goal

To create an effective lead magnet, it’s important to know what your goal is for those email addresses that you’ll collect.

In Module 2, you’ll have your students identify the goal for their lead magnet so that they can generate targeted leads who are hungry for their products and services.

Module 3 - Define Your Ideal Customer

Knowing your ideal customer is one of the most important aspects of marketing that exists.

In Module 3, you’ll teach how your students can define the target market for their lead magnet so that they can create products and services that truly resonate with them.

Module 4 - Pick the Topic for Your Lead Magnet

Now it’s time to narrow down some ideas for creating a lead magnet that will get results.

In Module 4, you'll walk your students through how to identify a topic for their lead magnet based on their customers’ pain points so that they can help them solve their problem.

Module 5 - Pick the Best Format for Your Lead Magnet

To make your lead magnet specific, immediate and simple, it must be created in the right format.

In Module 5, you’ll demonstrate how your students can decide on the best format for their lead magnet based on their customer’s preferences so that they can maximize its effectiveness.

Module 6 - Create Your Lead Magnet

Now you're ready to start drafting your lead magnet.

In Module 6, you’ll demonstrate how your students can create their ideal lead magnet by drafting an action plan so that they can ensure it meets all the key criteria and is finished on time.

Module 7 - Create a Compelling Opt-In Page

It is essential to have a page solely dedicated to encouraging your audience to sign up to receive your offer.

In Module 7, you’ll demonstrate how your students can draft the content of their web form and opt-in page so that it encourages their audience to sign up to receive their offer.

Module 8 - Lead Magnet Delivery Systems

Whichever option you choose for delivering your lead magnet, it needs to be simple and timely.

In Module 8, you’ll demonstrate how your students can identify how they will deliver their lead magnet so that it is simple and immediate.

The whole point of creating your lead magnet is to bring your target audience into your email list so that you can build relationships and market your paid products and services.

In Module 9, you’ll demonstrate how your students can outline their follow up emails so that they can start to build relationships and market their paid products and services in the future.

Module 10 – Promoting your Lead Magnet

You have a lead magnet, you have an opt-in page, and you have an email series designed to sell your products and or services. Now you’re ready for promotion!

In Module 10, you’ll demonstrate how your students can select ways to promote their lead magnet so that they can reach their target audience and get them to sign up.

Module 11 – Evaluate Your Lead Magnet Results

Once everything is up and running, it's very important to start evaluating whether or not the actions you’re taking are working.

In Module 11, you’ll demonstrate how your students can evaluate the results and assess the effectiveness of their lead magnet so that they can gather feedback and make changes if necessary.

Module 12 – Conclusion and Next Steps

In this final module, you’ll teach some tips so that your students can continue to move forward with their list building and start promoting specific products.

You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.

And here's all the content you'll get!

List Building Lead Magnets Sales Page gif 1
Student Materials
  • Course Book (10,220 words, 76 pages) – All the content and activity instructions you need to create a comprehensive self-study eBook, online course, bonus resource, or handout for a live workshop (Value $1997).
  • Action Guide (33 pages) – A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful students.
  • Summary Cheat Sheet (5,162 words, 33 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the course book every time. (TIP: Our customers love using the cheat sheet to identify what they want to customize in the course, and for sales copy snippets.)
  • Graphics & Screenshots (23 colorful graphics and 8 screenshots that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
  • Infographics –  10 Best Practices and 10 Mistakes to Avoid (.pptx, .pdf & .png).
  • Course Overview Infographic –  A 1-page at-a-glance visual of the course, so your students always know where they are in their progress (.pptx, .pdf & .png).
  • Tools - A list of the best 12 online tools for promoting a lead magnet and building an email list.
Instructor Materials
  • Slideshow (185 Slides) – Ready to fire up your recording software or share on webinars, online classrooms, and live presentations or workshops (Takes at least a day to create or $600 to outsource).
  • Speaker Notes (in Slide Notes below slides) – Use the script under the slides (in the .pptx) to guide your presentations and recording. Ready to customize for your language.
  • Top Ways to Deliver Your Training Program Use our tips for picking the best way to deliver your course, based on your audience and your own skills.
  • Instructions for using your new content Step-by-step tips for getting started, customizing, and repurposing your content.
Lead Generation Materials
  • Social Media Posts (30 Tips for sharing on social media) – Use these to get more traffic to your content

Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

What does my license allow me to do with my Content Sparks content?

Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).

You can then share or sell the content with paid customers or prospects who have given you contact details.

The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.

What am I NOT allowed to do with my Content Sparks content?

You are not allowed to sell or give away a license  or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.

Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.

Do I have to rewrite the content?

You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.

What should I charge for the content once I've made it into a product?

Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.

Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.

We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.

If I want to set up a sales funnel, how do I get started?

We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.

Start by watching these tutorials:

==> Profiting from Content: Basic Funnel Set Up for Beginners

==> How to Quickly Customize Your Content

And get ideas for resources to use here:

==> Resources I Use in My Business

How can I get help if I need it?

You can always contact our support desk here:


You should expect an answer within 24 hours, except on weekends.

Click the button below to get your license to "List Building Lead Magnets" now:

Michael Bridgman Course Creator

Thanks to Sharyn Sheldon and her crew at Content Sparks

Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!

Dave Sweney Online Courses for Musicians

Content Sparks courses an easy and best choice

“The quality, the ease of adaptation, the logical flow of the information provided, the professional look of the courses both on the front end (student materials) and the back-end (teacher and marketing materials) makes using Content Sparks courses an easy and best choice!” — Dave Sweney

Daniel Ulin

This is first-rate stuff—highly recommended

When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.

This is first-rate stuff—highly recommended. Period.

Your Investment

As you can see, Content Sparks course kits pack in a lot of value.

That’s because as sales and marketing  course specialists, we develop top-notch material for you.

So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.

And you don’t have to spend thousands of dollars to hire a team to do all of that for you.

Instead, you can easily and quickly create your own course…

With help from a company with a long track record of success…

You can earn more money, work fewer hours, and become the authority in your market.

All for significantly less than trying to do the same thing on your own.

Click the button below to get your license to "List Building Lead Magnets" now:


I'm  Sharyn Sheldon

I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.

During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!

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