Marketing in Tough Times


Teach Your Clients How to Ensure Their Business Survives and THRIVES... Even in Difficult Conditions

The course content is all ready for you to rebrand, launch, and teach!

Everything you need to attract students to your course, so you can close more sales...

ready-to-go course, saving you months of time on content creation...

The ability to edit, customize, and brand the materials, so it fits your market & your personality...

A Complete "Course-In-A-Box," At A Fraction Of The Cost Of Starting From Scratch...

Is your audience struggling with marketing their business in tough times? 

Whether it's the economy, a natural disaster, or some other challenging event, it can be difficult for them to decide which marketing strategies to use.

They feel like they can't send out a promotion for fear of offending someone. Or they're not sure if they should lower prices, knowing some people might have a tighter budget than before. They may even be hesitant to launch a new product knowing that somewhere in the world, someone is experiencing a tragedy.

Business owners need a clear, ethical, and effective strategy combined with the right mindset. And they need YOU to help them!

Marketing in tough times doesn't mean reducing prices. It doesn't mean avoiding the situation. It doesn't mean burying your head in the sand, or crossing your fingers and hoping it goes away.  It means being proactive and empowered, rather than bitter and hung-up on external things they can't control.

With this white label course kit, you'll help your students gain structure and clarity around their marketing, so that they can address any challenging times right away AND build a strategy that enables them to thrive in any conditions.

And you don't have to create any of your course content from scratch!

With our easy-to-edit, customizable white label course materials, you can quickly launch your own program on Marketing in Tough Times in as little as a weekend.

When you purchase a license to Marketing in Tough Times, you'll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want. 

Marketing In Tough Times - Roadmap

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If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

Here's what you'll teach in Marketing in Tough Times:


You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going. This module will help motivate your students to focus on the real reason they're taking your course! 

Module 1 – Mindset

How you think influences how you act. And how you act influences the results you get. If you want your business to thrive no matter what’s going on around you, then you have to take control of your thought processes.

In Module 1, you’ll teach your students practical ways to cultivate a positive mindset, allowing them to see the opportunities present in difficult situations.

  • Lesson 1: Stay Positive – In Lesson 1, you'll show your students how to adopt a positive mindset, nurture self-confidence, and focus on the possibilities that enable them to achieve their goals in both good and challenging times.
  • Lesson 2: More Ways to Cultivate a Positive Mindset – In Lesson 2, you'll help your students use inspirational tactics and key principles of entrepreneurship to fuel their positive mindset.

Module 2 – Memorable Brand

People still buy products and services when times are tough, but they weigh their options and choose their suppliers more carefully. That’s why branding is so critical.

In Module 2, you'll show your students how to showcase a brand that resists difficult times and keeps attracting customers.

  • Lesson 1: Grow Your Brand – In Lesson 1, you'll help your students evolve their brand so that it’s ‘crisis-resistant’, authentic, and able to attract customers regardless of the current market conditions.
  • Lesson 2: Raise Your Profile in Tough Times – and Beyond – In Lesson 2, you'll explore how your students can implement tactics that demonstrate solidarity and cultivate loyalty, allowing them to raise their profile and connect with their audience.

Module 3 – Massive Value

When times are tough, you need to be even more careful about choosing tactics that will demonstrate massive value to potential buyers so that they’ll still be keen to buy.

In Module 3, you'll teach your students how to find out exactly what their customers value in their products/services and choose the appropriate tactics to highlight that value.

  • Lesson 1: Price vs. Value – In Lesson 1, you'll discuss how to investigate what your students' customers value in their products and services so that they can build even more value that aligns with customer expectations.
  • Lesson 2: How to Communicate Value in Tough Times – In Lesson 2, you'll explain how to choose tactics that will demonstrate massive value to potential buyers, motivating them to purchase even when times are tough.

Module 4 – Meaningful Customer Experience

When you provide “wow” customer experiences, you’ll keep people coming back and buying from you again and again.

In Module 4, you'll help your students discover ways to strengthen their relationship with existing customers and ensure that first-time buyers develop a long-term relationship with their brand.

  • Lesson 1: Start with Those You Know – In Lesson 1, you'll show your students ways to learn more about their current audience so they can provide exceptional customer service and deliver effective solutions.
  • Lesson 2: How to Excel at Customer Service in Tough Times – In Lesson 2, you'll explain how your students can adapt their customer service, providing a “wow” experience for their leads and customers that will keep them coming back.

Module 5 – Marketing

You’ve covered a lot of ground so far and helped your students come up with many ideas to improve their business. All the changes they want to make, both short and long term, will need to be implemented through their marketing.

In Module 5, you’ll focus on teaching your students inbound marketing tactics and quick-win methods to entice potential buyers to their business, even when times are tough.

  • Lesson 1: Your Marketing Message – In Lesson 1, you'll teach your students to focus on inbound marketing so that they can always attract potential buyers to their products and services.
  • Lesson 2: How to Develop Inbound Marketing in Tough Times – In Lesson 2, you'll show your students quick-win marketing methods they can implement immediately so that they can entice leads to their business right away.

Module 6 - Plan and Prioritize for Tough Times

You’ve been helping your students identify potential issues and find solutions to problems that could affect their business during challenging times. Now’s the moment to bring all of those ideas together and create an actionable plan.

In Module 6, you'll have your students outline a detailed plan of action to tackle unprecedented circumstances so that their business seamlessly continues making sales and helping customers.

Module 7 - Next Steps

Now that your students' Tough Times Marketing Plans are up and running, you'll discuss how to measure their results and think about moving forward with a continuity plan.

In this final module, you'll also give your students time to review the course, helping them to consolidate and implement their learning and plan future action steps, so they can achieve the goals they set for this course.

Get your license to 'Marketing in Tough Times'

And to teach the program above, here’s exactly what you’ll get in Marketing in Tough Times:

Click on any tab to see a detailed list of course content you'll get with your license:

  • Student Materials

  • Instructor Materials

  • Lead Generation Materials

Student Materials - to Learn & Take Action

* A 72-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)  

* Action Guide - 47-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers

* Pain or Power Words - 3-page worksheet to build a list of power words that raise positivity and self-confidence
* Tough Times Marketing Plan - 
2-tab spreadsheet to itemize and schedule action for now and the future

* A 32-Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)  

* 21 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png) 

* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)

* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)

Not sure about the value of our done-for-you course content? Here’s what business owners just like you have to say about Content Sparks:

Jennifer Henczel

I'm able to develop new programs quickly and professionally

Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well.

Tamara Patzer

Thanks to Content Sparks, I’ve been able to start a membership site

Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment.

Javontae Williams Owner, Red and Brown Lifestyle Media

I've been a customer/fan ever since

My training and coaching practice is more profitable and less stressful because of Content Sparks. I searched the internet for private label content solutions to avoid starting from scratch every time I had an idea for a new product. Luckily one deep SEO rabbit hole led me to Sharyn's excellent site, and I've been a customer/fan ever since. I use the courses to power my private coaching, membership sites, and premium value workshops. Content Sparks has researched, written, and packaged the best business fundamentals, so you don't have to These resources have saved me time and earned back my investment.

Frequently Asked Questions

  • FAQs about Marketing in Tough Times

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  • How Much Can I save?

  • How Much Can I Earn?

Is Marketing in Tough Times right for my audience?

If your audience has a business, then this is right for them. Marketing in Tough Times is about showing your audience how to tackle any difficult conditions right away, such as a market downturn. Not only will they learn how to continue to make sales in tough times, but also grow their business into the future.

 And they need to start identifying their 'Tough Times Marketing Plan' right now, even if things are all going smoothly for them.

What's the difference between the Marketing in Tough Times and Rapid Results Marketing courses?

Marketing in Tough Times isn't about just marketing, it's about mindset, branding, value-building, messaging, customer experience, and more. It's about teaching your students how to thrive and grow their business during any conditions - without survivors guilt. They'll build a plan that endures through all times.  

Rapid Results Marketing focuses on creating a marketing plan that works for your client immediately, with a focus on selecting ONE strategy, tactic, and action plan that can get quick results. It's a fabulous course for business owners and marketers who are overwhelmed with the infinite number of marketing tactics available, and who need help simplifying and focusing on which will get the fastest results for their business. 

Does this course only work online or can it also be an in-person workshop?

Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results. 

Many of our clients do amazing in-person events with our course kits, and you will too! 

Can I teach this course if I've not taught these skills before?

Yes... absolutely

You can work through the course yourself and be your own case study to share with your audience.  You can interview successful entrepreneurs in your niche and ask them about Marketing in Tough Times and what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap and add tremendous value to your audience. 

Can I create a Low-Ticket Offer with this?

All of this course would be overwhelming as a low-ticket offer. So why not take out Module 1 on Mindset, and turn that into a low-ticket offer instead? You can easily brand and record this section in less than 45 minutes.

You can then take out the Module 1 section from the Action Guide and add it as a handout with your video recording. Now you have a fantastic low-ticket offer.

 The rest of the course can become your core offer!

Can I create a High-Ticket Offer with this?

Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.

To increase the value, add in content from other Content Sparks courses. We recommend our Know Your Why course kit, and our Vision Boards course kit. Together, these make a powerful high-ticket offer that has incredible impact.

You could also turn this whole course into a VIP day, and deliver Marketing in Tough Times in-person in a luxury venue 

A little extra thought turns Marketing in Tough Times into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.

What Curriculum could this be part of?

Any content about planning for growth, creating a vision for your business, and marketing strategies makes a popular curriculum. You can also build a sales curriculum by including Essential Sales Skills, Overcoming Sales Objections, and Dealing with Difficult People.

Marketing in Tough Times is one of our most versatile courses for sales and marketing, and it makes a fantastic addition to all curriculums. 

Can I see a sample of the course content?

Sure! You can see an excerpt from the Course Book HERE:

And if you have more questions, you can always content us at

The Thing to Keep In Mind...

While there are other done-for-you content companies out there, only Content Sparks specializes in sales and marketing products.  

Our products are developed by our in-house team, so this isn’t available for sale anywhere else.  

And 'Marketing in Tough Times' was based on our 30+ years of experience developing products just like this one for Fortune 500 companies and small business owners...programs that get results.

Get Marketing in Tough Times for only: $297

Again, this is Sharyn Sheldon, and thanks for reading.  

I hope you enjoy teaching Marketing in Tough Times and I’m so excited to see what it’s going to do for your business and for your customers!

sharyn sheldon signature 2020 1 1

P.S. On the fence? Think about it this way...  

There’s a risk-free guarantee...   There's PROOF this works....  

And since it's EASIER to do this than to do it all yourself, why not give it a shot?

P.P.S. If you don't buy this, will your business hit a plateau?  

Will you continue to have to trade time for money?  

Or will you have to work even more hours to increase revenue, maybe even at the expense of your personal life?  

Don't let that happen to you.  

Get this now, and let’s start growing your business today.

Grab your license to Marketing in Tough Times now:

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum