Teach Your Clients How to Package & Price Their Services
Use our done-for-you course kit to deliver your own, branded online course or in-person event that helps them focus on maximizing their profits and making it easy for clients to buy.
Everything you need to attract students to your course, so you can close more sales...
A ready-to-go course, saving you months of time on content creation...
The ability to edit, customize, and brand the materials, so it fits your market & your personality...
A Complete "Course-In-A-Box," At A Fraction Of The Cost Of Starting From Scratch...
Here's why your students will love Packaging & Pricing Your Services...
Most service providers think in terms of all the possible services they offer and how to price each one.
The result of this "a la carte" approach is that:
- Clients get overwhelmed by options
- They get focused on price or number of hours
- There's no clarity around expected results
- The service provider is always struggling to make sales
But what if you could make services easier to sell AND easier to buy?
That's where 'Packaging' comes in.
Packaging up your services based on client needs means that:
- Clients see your offers in terms of "solutions" rather than services
- They can quickly identify which packages provide the outcome they want
- You avoid the "scope creep" that comes with clients not knowing exactly what's included
- You'll make more sales, more easily... AND those clients will stick with you
When a client is purchasing a solution rather than a service, they also recognize the high value of what they're buying.
So how does all this packaging stuff work?
We've laid it all out in a step-by-step process in our course on Packaging & Pricing Your Services.
This is one of our brandable programs, which means you can customize it to your audience and voice, and then teach it as your own.
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Here's what you'll teach in Packaging & Pricing Your Services:
Introduction
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going. This module will help motivate your students to focus on the real reason they're taking your course!
Module 1 – How Offering Packages Will Increase Your Sales
Packaging is one of the most effective ways for service businesses to grow. As you combine existing services and create new offerings at different price points, you add more solution-focused choices for your clients and make it easier for them to buy.
In this first module, you'll help your students recognize where service packages fit into their existing business and how packages will increase their sales.
Module 2 – Step 1: Identify Your Clients’ Needs
When you package up your services so that they’re solution-focused, you'll find it easier to demonstrate to potential clients that you have what they need.
In Module 2, you’ll have your students delve into their ideal clients’ needs, so that they are clear on the solutions their packages must address.
Module 3 – Step 2: Upgrade Your Business Model with Packages
The purpose of offering packages is to provide your clients with clearer choices and help you grow your business.
In Module 3, you’ll teach your students how to identify the package type they’ll offer and set an initial price point, as well as how to check the profitability of their ideas. Once they’ve decided where the packages fit into their overall sales process, they’ll test out the viability of their idea with their ideal clients.
Module 4 – Step 3: Outline Your Package Creation Plan
Clearly detailed packages will make it easier for clients to choose to work with you and will ensure their expectations are met.
In Module 4, you'll walk your students through choosing the most suitable package to promote first, to give their clients the best choice and give your students their best income. You’ll then teach them how to set out the contents of each package so they know exactly what to do to create them.
Module 5 – Step 4: Create Your Package Marketing Plan
Once you’ve created your packages, you’ll be eager to promote them and start generating sales.
In Module 5, you’ll guide your students through planning the sales and marketing they’ll need in order to promote their first packages, starting with their priority package.
Module 6 – Review and Refine
In this final module, you’ll teach some tips that will help your students continue to see the best results from their service packages.
You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.
Get your license to Packaging & Pricing Your Services:
And to teach the program above, here’s exactly what you’ll get in Packaging & Pricing Your Services:
Click on any tab to see a detailed list of course content you'll get with your license:
Student Materials - to Learn & Take Action
* Course book (16,497 words, 106 pages) - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 63-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* Service Package Planner & Tracker – a 6-tab spreadsheet to use along side the Action Guide to bring all work together in one document. In .xlsx.
* Service Package Pricing Templates – 5 templates to use as a guide for laying out pricing packages. 5 slides in .pptx.
* Summary Cheat Sheet (7,798 words, 47 pages) - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 34 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
* Examples - 9 examples that are used in the course book and slideshow, in .png
* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)
Not sure about the value of our done-for-you course content? Here’s what business owners just like you have to say about Content Sparks:
Frequently Asked Questions
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/PackageServices_Sample
And if you have more questions, you can always content us at support@contentsparks.com
The following are the learning objectives your students will achieve when you teach the course on Packaging & Pricing Your Services as shown in the Course Book.
By the time you complete the course, you will be able to:
- Identify where service packages fit into your existing business and how they will increase your sales
- Delve into your ideal clients’ needs, so that you are clear on the solutions your packages must address
- Select the package type you’ll offer that will most effectively meet the needs of your clients
- Decide on your initial pricing, so that you can present a range of price points for different clients’ budgets
- Estimate the profitability of your package ideas, so that you can be sure they will increase your income and grow your business
- Determine how your packages increase the lifetime value of a client and then validate your ideas, so that you’re confident you can sell your packages
- Pick your “best value” or “most popular” package and identify how your other packages fit together, so that you can offer an optimal number of choices that maximize your sales
- Detail the contents of each package and draft a package creation plan, so that you can immediately take action to create the packages that will work for your business
- Plan what sales and marketing materials you’ll need to promote your first packages and scale your revenue quickly
- Outline a marketing plan and create a timeline for marketing your priority package
- Consolidate and implement your learning and plan future action steps, so that you can achieve the goals you set for this course and develop further
Yes... absolutely!
You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach. Another way to teach Packaging & Pricing Your Services if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.
You will also find interviews with entrepreneurs that have successful businesses that offer packages can help fill any perceived knowledge gap.
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver Packaging & Pricing Your Services in person in a luxury venue
A little extra thought turns Packaging & Pricing Your Services into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Anything about sales would be incomplete without Packaging & Pricing Your Services.
Check out Growing a Profitable Service Business to see related courses you can put together to create the perfect curriculum for your audience.
The Thing to Keep In Mind...
While there are other done-for-you content companies out there, only Content Sparks specializes in sales and marketing products.
Our products are developed by our in-house team, so this isn’t available for sale anywhere else.
And 'Packaging & Pricing Your Services' was based on our 30+ years of experience developing products just like this one for Fortune 500 companies and small business owners...programs that get results.
Get your license to Packaging & Pricing Your Services: Only $297
100% No Risk Guarantee
Again, this is Sharyn Sheldon, and thanks for reading.
I hope you enjoy teaching Packaging & Pricing Your Services and I’m so excited to see what it’s going to do for your business and for your customers!
P.S. On the fence? Think about it this way...
There’s a risk-free guarantee... There's PROOF this works....
And since it's EASIER to do this than to do it all yourself, why not give it a shot?
P.P.S. If you don't buy this, will your business hit a plateau?
Will you continue to have to trade time for money?
Or will you have to work even more hours to increase revenue, maybe even at the expense of your personal life?
Don't let that happen to you.
Get this now, and let’s start growing your business today.