Packaging & Pricing Your Services
How to Maximize Your Profits and Make it Easy for Clients to Buy
With Packaging & Pricing Your Services – Beacon package, you’ll get everything you need to create your own online course in record time,
….where you'll teach your students how to package up their service offers in ways that increase their income and delight their clients.
NOTE: This self-study course is also included in a our larger ‘Blaze' package, which includes lead generation content AND instructor materials (including slides).
Here's why your students will love this topic...
Most service providers think in terms of all the possible services they offer and how to price each one.
The result of this "a la carte" approach is that:
- Clients get overwhelmed by options
- They get focused on price or number of hours
- There's no clarity around expected results
- The service provider is always struggling to make sales
But what if you could make services easier to sell AND easier to buy?
That's where 'Packaging' comes in.
Packaging up your services based on client needs means that:
- Clients see your offers in terms of "solutions" rather than services
- They can quickly identify which packages provide the outcome they want
- You avoid the "scope creep" that comes with clients not knowing exactly what's included
- You'll make more sales, more easily... AND those clients will stick with you
When a client is purchasing a solution rather than a service, they also recognize the high value of what they're buying.
So how does all this packaging stuff work?
We've laid it all out in a step-by-step process in our course on Packaging & Pricing Your Services.
This is one of our brandable programs, which means you can customize it to your audience and voice, and then teach it as your own. Or learn from it yourself first, and then teach it to others
Here's your students' Success Roadmap...
[Check out the Module Overviews below for more details on what you'll cover in the course.]
You'll get all the materials you need to learn, teach, and attract students to your course, where you'll show them how to:
- Identify where service packages will increase your sales
- Delve into your ideal clients’ needs and the solutions your packages must address
- Select the package types that will most effectively meet client needs
- Decide on a range of price points for different clients’ budgets
- Estimate the profitability of your package ideas, to ensure they grow your income
- Validate your ideas, so you’re confident you can sell your packages
- Identify how your packages fit together, including which will be the main offer
- Detail the contents of each package and draft a package creation plan you can implement immediately
- Outline a marketing plan and timeline for promoting your priority package, so you can scale your revenue quickly
- ….and more!
Our ready-to-go program is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation.
And everything is editable and rebrandable.
So you can go through it yourself if you want to maximize your own income as a service provider (or even as a course creator).
AND, you can use the same materials to help your audience (under your own name)!
That's because when you purchase a license to our customizable (PLR) courses, you get the rights to:
- Edit the content any way you want
- Put your name and brand on, and
- Repurpose it into whatever media you want
Then use your new course to…
- Attract a flood of leads for your other products and services
- Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
- Provide resources for your clients to help them get results (and win their lasting devotion)
- Create a nice new income stream with a paid program (it can even run on autopilot)
You'll be helping your audience simplify their service business while increasing their revenue and reducing their stress.
At the same time…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level too!
Here's what you'll be teaching...
There are 6 modules in the course, with separate lessons, and final action planning that ensures your students achieve success from your training.
And with the way the materials are structured, you can easily deliver your course as a self-study eBook, membership site resource, or online course. Remember, if you'd like to run the course as a presentation, webinar, or recorded video, you can also get slides and other Instructor Materials in the Blaze package for this course.
Here's a summary of each module's learning outcomes:
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - How Offering Packages Will Increase Your Sales
Packaging is one of the most effective ways for service businesses to grow. As you combine existing services and create new offerings at different price points, you add more solution-focused choices for your clients and make it easier for them to buy.
In this first module, you'll help your students recognize where service packages fit into their existing business and how packages will increase their sales.
Module 2 - Step 1: Identify Your Clients’ Needs
When you package up your services so that they’re solution-focused, you'll find it easier to demonstrate to potential clients that you have what they need.
In Module 2, you’ll have your students delve into their ideal clients’ needs, so that they are clear on the solutions their packages must address.
Module 3 - Step 2: Upgrade Your Business Model with Packages
The purpose of offering packages is to provide your clients with clearer choices and help you grow your business.
In Module 3, you’ll teach your students how to identify the package type they’ll offer and set an initial price point, as well as how to check the profitability of their ideas. Once they’ve decided where the packages fit into their overall sales process, they’ll test out the viability of their idea with their ideal clients.
Module 4 - Step 3: Outline Your Package Creation Plan
Clearly detailed packages will make it easier for clients to choose to work with you and will ensure their expectations are met.
In Module 4, you'll walk your students through choosing the most suitable package to promote first, to give their clients the best choice and give your students their best income. You’ll then teach them how to set out the contents of each package so they know exactly what to do to create them.
Module 5 - Step 4: Create Your Package Marketing Plan
Once you’ve created your packages, you’ll be eager to promote them and start generating sales.
In Module 5, you’ll guide your students through planning the sales and marketing they’ll need in order to promote their first packages, starting with their priority package.
Module 6 - Review and Refine
In this final module, you’ll teach some tips that will help your students continue to see the best results from their service packages.
You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.
And here's all the content you'll get!
IMPORTANT: This self-study course is also included in a our larger ‘Blaze' package, which includes lead generation content and instructor materials (including slides).
Here are a few ideas for using your content...
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
And get ideas for resources to use here:
Click the button below to get your license to "Packaging & Pricing Your Services" now:
I'm able to develop new programs quickly and professionally
Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well.
It saved me at least $50,000 worth of my time.
I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.
Amazing community support, powerful and timely support
I have to say that I recently took part in a 10-day challenge that Sharyn and Content Sparks developed, and it moved me to complete a project I had been putting off for more than a year. Looking back, I feel that the amazing community support, powerful and timely support and an outstanding process guided me to successfully complete my project in the 10 days, something I didn't really think I could do. If you get the chance to take part in one of Sharyn's future challenges I recommend that you jump in. you'll be so glad you did!
As you can see, Content Sparks course kits pack in a lot of value.
That’s because as sales and marketing course specialists, we develop top-notch material for you.
So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.
And you don’t have to spend thousands of dollars to hire a team to do all of that for you.
Instead, you can easily and quickly create your own course…
With help from a company with a long track record of success…
You can earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.
Click the button below to get your license to "Packaging & Pricing Your Services" now:
I'm Sharyn Sheldon
I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.
During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!