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Personalize Your Email Marketing with Audience Segmentation – PLR Workshop

Personalize Your Email Marketing with Audience Segmentation – PLR Workshop

Original price was: $147.00.Current price is: $57.00.

Your audience is emailing their list consistently. Their open rates and sales don’t reflect the effort.

This workshop gives you a 6-step process to teach them how to segment their subscribers — so they can send the right email to the right person automatically, without managing it manually every time or sending the same thing to everyone and getting no response.

Teach it live, sell it as a self-paced course, or use it as a lead magnet. Fully editable and brandable.

What you’ll get:

  • Student workbook (docx + Canva)
  • Slides (pptx + Canva – for walking through the toolkit live)
  • Facilitator instructions (to help you deliver it multiple ways)
  • Follow-up emails
  • Landing page copy
  • Social media posts and images

Email open rates are down, sales are unpredictable, and your audience can't point to exactly why.

The answer is almost always in how their list is set up.

Most email lists have three or four distinct groups mixed together — and they're all getting the same message:

  • New subscribers still deciding whether to trust you
  • Lapsed customers who need a different conversation
  • Engaged buyers already familiar with what's being pitched

When one email goes to all of them, none of them get a message that fits where they are.

This workshop teaches your audience how to change that equation.

An email list is only as valuable as your understanding of who's on it.

In 'Personalize Your Email Marketing with Audience Segmentation', your students work through 6 steps — starting with the data they already have and ending with a tagging system running in their email platform.

When they finish, they'll have:

  • An objective way to decide what to send and who to send it to — subscribers organized into 3 to 5 groups based on real sales data and direct conversations with their list, not gut instinct
  • The right email reaching the right subscriber automatically — a tagging system inside their platform sorts subscribers by what they need, without manual work every time
  • A concrete starting point for each subscriber group — a segmentation email ready to send, with a destination page matched to each group's situation when they click
  • A clear read on who's ready to buy, who needs more time, and who's gone quiet — so the next offer they send is based on what they know each subscriber group wants to see, not on what they want to promote right now

This workshop is right for your audience if they:

  • Are emailing regularly but can't explain why some campaigns work and others don't
  • Haven't taken a close look at their subscriber breakdown in six months or more
  • Send every email to their whole list, regardless of what people have bought or how long they've been subscribed
  • Know their email results could be better but don't know exactly what to change
  • Want to improve without overhauling their whole email approach from scratch

Three easy ways you could deliver this workshop:

  • Teach it live — Run one short session per step. Participants handle the research and outreach between sessions, then bring their findings back to the group.
  • Sell it as a self-paced course — Record each step using the included slides. Add a live Q&A to support students as they work through the process.
  • Use it as a lead magnet — Give away the workbook to build your email list. Opt-in page copy and a 5-email follow-up sequence are both included.

Your clients have the list. What they're missing is a more detailed picture of who's on it and what those people need.

Once that's in place, the next email is easier to write, the right offer for each group becomes obvious, and email marketing becomes one of the most reliable sales tactics in their business.

Start teaching "Personalize Your Email Marketing with Audience Segmentation" today:

Launch Price: Only $147 $57

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Get Instant Access

Why choose Content Sparks?

We've been developing business training for coaches, consultants, and educators for over 30 years — for Fortune 500 companies and small businesses alike. Everything we create is built on established best practices and subject-matter expertise, is fully editable, and is ready to teach. 

You put your name on it and deliver it your way.

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I now have a delicious buffet of the finest packages

With a lifetime in marketing, copywriting, and design, I find Content Sparks is the place to turn to shortcut my time required and ramp up my training products. I now have a delicious buffet of the finest packages, complete with checklists, worksheets, emails, ebooks, and PowerPoint decks. Starting from a blank screen is a waste of time. Starting with a Content Sparks package is priceless. On top of that, Sharyn Sheldon does thoughtful and responsive YouTube LIVES. If you haven't figured it out yet, I highly recommend Content Sparks.

Dr. Donna Blevins MindShift Coach & Communication Catalyst

Here is what your students will cover in the workshop:

Personalize Your Email Marketing with Audience Segmentation - PLR Workshop

Here's all the content you'll get!

Student Materials
  • Student Workbook (29 pages)  - a guided, step-by-step workbook your students follow, with prompts and activities built in to help them plan, take action, and track progress. Comes in 2 versions - docx and Canva template.
Instructor Materials
  • Facilitator Guide (6 pages) – instructions on how to deliver the workshop to your audience
  • Slides Content (14 pages) – all the slide titles and bullet points in one place, so you can easily download a document of the slide text to use elsewhere, such as in your favorite AI slideshow generator.
  • Slideshow (93 Slides) – which gives you a ready-made presentation for classroom, webinar, or video. You just fire up your slide program or screen recorder... and start teaching or recording. Comes in 2 versions - pptx and Canva template.
  • 5 Follow-Up Emails - to send to participants after they sign up for the course, so you can motivate them to implement what they learn and reach their course goal.
  • Welcome to the Audience Segmentation Workshop! (323 words)
  • The hidden clues already sitting inside your customer data (328 words)
  • Why most audience surveys fail (and how to avoid it) (395 words)
  • What a 10-minute conversation can reveal about your audience (362 words)
  • The final step that turns insights into better emails (440 words)
  • Instructions, and Top Ways to Deliver Your Training - which help you select the right delivery method for you and your audience, and deliver the quality and results your students expect!
Lead Generation Materials 
  • Opt-In/Sales Page Copy - to customize, copy and paste into your favorite landing page platform (for using the course as a free lead magnet OR paid workshop.)
  • Social Media Posts & Images - 20 tips for sharing on social media

Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.

See what Content Sparks customers are saying...

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Rapid Course Creation

It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.

Chris Gloss Possibilities Coach
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Content Sparks is my go-to course content provider.

Sharyn is dedicated to delivering great content that can be used by just about anyone who wants to brand and deliver a course of their own. Content Sparks is my go-to course content provider. Thank you so much, Sharyn!

Stephen B. Henry WordPress Wizard and Coach's Coach

Start teaching "Personalize Your Email Marketing with Audience Segmentation" today:

Launch Price: Only $147 $57

motionmailapp.com
Get Instant Access

Here are a few ideas for using your new content...

  • Offer a mini-course or the workbook for free in exchange for email signups to build your subscriber list. Then offer a larger, paid program on the backend.
  • Sell the workshop as a lower-ticket standalone product to expand your offerings, especially for people who may not be ready for your higher-priced programs.
  • Transform it into an ecourse and follow it up with additional coaching or more in-depth training.
  • Make the course an upsell to your existing, related products or services to increase your revenue on every sale.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the workshop to your paid membership site as a resource members can work through on their own.
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

Frequently Asked Questions

  • FAQs about Personalize Your Email Marketing with Audience Segmentation

  • FAQs about White Label Content

Does this course only work online or can it also be an in-person workshop?

Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results. 

Many of our clients do amazing in-person events with our course kits, and you will too! 

Can I teach this course if I've not taught these skills before?

Yes... definitely.

You can work through the course yourself and be your own case study to share with your audience. This level of authenticity is exactly what your audience is looking for.  

You can also interview successful entrepreneurs in your niche and ask them what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap.

Can I use this course to create a bonus, low-ticket offer, or upsell?

Yup. You just have to think outside the box a tiny bit! Our content is all highly versatile.

You could offer the mini-course as a free bonus to your coaching packages, adding a high-value asset that enhances your main offering.

Alternatively, you can offer it as a low-ticket standalone product, providing an affordable option for potential clients who might not be ready to commit to a larger package yet.

Or, use it as an upsell - once clients see the value in your initial offer, they might be interested in diving deeper into the topic, making this course the perfect next step!

Can I create a High-Ticket Offer with this?

Certainly! While this mini-course is valuable on its own, you could also bundle it with other courses or services to create a comprehensive, high-ticket package.

For instance, you could combine it with a course on marketing, such as Authentic Marketing Strategies or Stand Out in a Crowded Market. Put them together to create a multi-week program for clients who want to build a more systematic approach to their email marketing.

Remember, the key here is synergy – choose complementary courses that provide a training solution that gradually builds your clients' skills week by week.

Can I see a sample of the course content?

Sure! Just scroll up the page to see screenshots of the course content. 

And if you have more questions, you can always content us at support@contentsparks.com

Start teaching "Personalize Your Email Marketing with Audience Segmentation" today:

Launch Price: Only $147 $57

motionmailapp.com
Get Instant Access