From Prospect to Paying Client
How to use strategy sessions to sell without being salesy
With From Prospect to Paying Client, you’ll get everything you need to create a self-study eBook, online course, or valuable learning resource, where you'll teach them how to use free strategy sessions to effortlessly sell their high-priced offers without feeling like they're being pushy or doing a hard sell.
Why share or sell ‘From Prospect to Paying Client'?
Anyone selling a high-priced offer, such as a coaching program or consulting services, knows how difficult it is to convert prospects to paying clients.
Part of the challenge is about mindset, and part is tactics.
Does any of this sound familiar for you or your clients..?
So how can you and your clients tackle these obstacles to success and still be true to yourself?
The solution is to use free ‘strategy sessions' to demonstrate your value… without giving away all your knowledge.
People buying a high ticket item often need personal interaction to ask their questions, understand what they're getting, and feel reassured.
Strategy sessions give you the opportunity to weed out people who aren't a good fit,
…leaving you with your ideal clients, who you can help the most and enjoy working with.
And with our course on how to take people ‘From Prospect to Paying Client‘, you'll help your audience set up and conduct the types of free strategy calls that result in more sales, more profits, and a more satisfying business.
You'll walk your students through a step-by-step process for identifying exactly who they want to work with, matching their offer to those clients' needs, attracting prospects to sign up for a free call, and running high-converting sessions.
You'll even tackle your students' thorny mindset issues, show them how to address the most common objections potential clients make, and how to onboard clients in a way that engages from the start.
Even better, when you purchase a license to From Prospect to Paying Client, you’ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.
Here's what you'll teach in From Prospect to Paying Client…
There are 12 modules and an introduction in the course, which can easily be delivered as a self-study eBook, membership site resource, or online course. Here's an overview of each module:
You'll kickstart the course by giving a quick overview and explaining what people will be able to do by the time they're done, so that they're excited to jump in and start learning.
- Module 1: Start with the Business Essentials
In the first module, you'll help your students focus on the 3 most important things for a successful business and discuss the importance of having a ‘serving' vs. ‘selling' mentality. They'll get comfortable with the numbers they need and take a hard look at where they are now, so they can see exactly where they will be improving as they continue through the course.
- Module 2: Know What Your Clients Want
In Module 2, you'll show your students how to determine exactly what their clients want, so that they can match offers that will naturally sell themselves. You'll then guide your students through setting clear financial goals, so they know when they're on the right track and when they need to make adjustments.
- Module 3: Develop a Non-Salesy Mindset for Success
In Module 3, you'll help your students confront their fears of selling and rewrite those fear stories, so they build new levels of confidence and unblock any negative feelings that have been holding back their sales success. You'll even show them a simple way to to sign up new clients in the next 48 hours.
- Module 4: Strategy Sessions: Your Winning Formula
Now it's time to introduce the core tactic that will help your students stay true to their values while making more sales – strategy sessions.
In Module 4, you'll discuss the benefits of having live conversations with prospects, and how that's the quickest way to convert them to paying clients. Then you'll show your students how to calculate the number of strategy sessions they need, so they have an achievable and manageable goal as they proceed.
- Module 5: Make Your Session Enticing
The key to selling without feeling ‘salesy' is to provide value, whether or not your prospect buys your offer.
In Module 5, you'll show your students how to get clear on the benefits of what they'll offer in their free session, so they can come up with an enticing title and prospects find it irresistible to sign up for the call. You'll also discuss the importance of sticking with a strict timing for the call, so that it's an effective use of time for both parties.
- Module 6: Set Up Your Sign-Up Systems
Now that your students know what they'll offer and what they'll call their session, it's time to set up the systems that will make the whole strategy session process easy to implement.
In Module 6, you'll explain the systems and landing pages your students need for automatically screening prospects, scheduling the right people for calls, and taking payment immediately, so that it's easy for prospects to say ‘yes' during the actual session.
- Module 7: Clarify Your Offer and Design Your Package
Before your students can run a high-converting strategy session, they need to be crystal clear on the paid options they'll offer.
In Module 7, you'll show them how to design packages that meet different needs their ideal clients might have, how to price their offers, and how they can be confident when announcing what they charge, since potential clients will instantly pick up on any hesitation about pricing.
- Module 8: Run a Strategy Session that Converts
All the pieces are in place now, so it's time to conduct the live strategy sessions.
In Module 8, you'll discuss how to use the critical skills to ‘sell without selling', including some important do's and don'ts. You'll then show your students the 7-Step Process for a Winning Sales Conversation, so that they have a clear idea of what they should say at each step of their strategy session before they even start.
- Module 9: Confidently Address Common Concerns
When it comes to conducting the strategy sessions, some prospects will say “yes” right away, but others will have genuine concerns and questions.
In Module 9, you'll give your students practical ways to address the most common objections that prospects may present – “I can't afford it”, “I want to think about it”, and “I have to speak to my partner” – so that your students are prepared to answer in a way that increases conversions rather than just accepting the word “no”.
- Module 10: After the Sale: Set Up for Success from Day 1
Winning a new client after a strategy session doesn't mean you can sit back and relax. To have sustainable success, you have to provide an unparalleled experience from Day 1.
In Module 10, you'll show your students how to start their client relationship with an onboarding process that ensures clients feel welcome and appreciate the value they're getting right away. You'll explain the importance of setting expectations and legal contracts. And you'll guide your students through creating their first onboarding information, so they take advantage of their clients' new-purchase energy to keep them motivated and engaged.
- Module 11: Keeping the Momentum Going
Your student's business will definitely grow if they use the free strategy session process from this course. However, they need to make it a priority to ensure ongoing success.
In Module 11, you'll show your students different tactics for ensuring they keep attracting prospects to their strategy sessions, including the option of outsourcing some tasks, so that they can maintain momentum and continue making more sales.
- Module 12: Review and Refine
In this concluding module, you’ll review the course and what your students learned, so they can see all the progress they made compared to their initial situation and expectations.
You'll give them some tips for accelerating their success along with guiding them through some action planning, so that their learning and business growth doesn't stop when they leave the course, and they'll continue to see greater results because of your help.
And to teach the program above, here's exactly what you'll get in the From Prospect to Client – Beacon package:
- Course Book (15,289 words, 82 pages) All the content and activity instructions you need to create a comprehensive self-study eBook, online course, bonus resource, or handout for a live workshop (Value $1997)
- Action Guide (38 pages) – A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful customers
- Summary Cheat Sheet (5,291 words, 25 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the book every time
- Graphics (19 colorful graphics that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing
- Course Overview Infographic – A 1-page at-a-glance visual of the course, so your students always know where they are in their progress (.pptx, .pdf & .png)
- Suggested Curriculum – We've hand-picked 12 topics from our catalog that you can use to put together a longer series or membership site (plus a coupon for 40% off each!)
For instance, here are just some of the ways you can use From Prospect to Paying Client:
- Use a section of the content as a free giveaway to get more email subscribers on your list
- Use the summary cheat sheet to help you create slides. Then run a webinar, live presentation, or create video content. (Or grab the complete Blaze package for this course, which includes the done-for-you slides and more!)
- Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
- Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook or online course.
- Add the content to your paid membership site as a valuable learning resource
- Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
- Include this course as a high-value bonus to another program, to enable you to increase your prices AND drive more sales
- Combine this course with other courses at Content Sparks to create a longer educational series or curriculum. We even planned out a suggested curriculum for you that's inside your download (with discounts on your thank-you page, after you purchase a license)
Screenshot previews of all your content in “From Prospect to Paying Client”:
Contents are delivered as .docx, pptx and .xls. Images are .jpg, .pptx. eCovers are .png & .psd
As you can see, Content Sparks products pack in a lot of value.
That’s because as sales and marketing specialists, we develop top-notch material for you.
So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.
And you don’t have to spend thousands of dollars to hire a team to do all of that for you.
Instead, you can easily and quickly create your own product…
With help from a company with a long track record of success…
You can earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.
Your Price Today
Here’s How Done-For-You Products From Content Sparks Will Boost Your Revenue
Hi, I’m Sharyn Sheldon, founder of Content Sparks.
After starting my very first small business, I found myself stuck…
I knew that creating my own sales and marketing products would take my business to the next level…
However, I didn’t have the time to create all of the content myself, and I didn’t have the budget to hire a team to help me.
Then I discovered brandable, done-for-you content.
In month one, I saved $2,000 of my time and EARNED several hundred dollars in commissions.
Still, I noticed that the brandable content I was buying wasn’t designed for learning and getting results. It wasn't written by sales and marketing experts…and it definitely was not all up to my standards.
That's why I created Content Sparks, to provide high-quality, done-for-you sales and marketing courses.
Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years… courses that gets results.
Just imagine this scenario:
- You have a high-quality, brandable, done-for-you course in just minutes…
- You share or sell the course for a fraction of the cost of starting from scratch…
- You expand your reputation as a go-to resource, and sales go up
In fact, here’s what business owners just like you have to say about Content Sparks:
This is first-rate stuff—highly recommended. Period.”–Daniel Ulin
Again, this is Sharyn Sheldon, and thanks for reading.
I hope you enjoy teaching From Prospect to Paying Client, and I’m so excited to see what it’s going to do for your business and for your customers!
Founder, Content Sparks
Our content is the highest quality you'll find…
There's PROOF that Content Sparks products work….
And since it's EASIER to do this than to do it all yourself, why not give it a shot?
Your Price Today
Still not sure? Here are a few Frequently Asked Questions:
What does my license allow me to do with my Content Sparks content?
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
What am I NOT allowed to do with my Content Sparks content?
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
Do I have to rewrite the content?
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
What should I charge for the content once I've made it into a product?
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27 and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
If I want to set up a sales funnel, how do I get started?
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
And get ideas for resources to use here:
How can I get help if I need it?
You can always contact our support desk here:
You should expect an answer within 24 hours, except on weekends.