How to Create Sales Pages that Convert
$297.00
Use this done-for-you course kit to help small business owners make their dream of building a high-converting sales page a reality. You can rebrand and edit the content any way you want. Then teach and sell it under your own name!
You’ll get a comprehensive set of customizable materials, including:
- Course Book for Students
- Action Guide and Worksheets
- Slideshow with Speaker Notes
- Lead Magnet Funnel (to build and nurture an audience for your course)
- …and much more
Teach Your Clients How to Create High-Converting Sales Pages
Help your students turn their visitors into customers with an enticing landing page. The result? More conversions and more sales!
The best news? The course content is already created for you!
Here's why your students will love How to Create Sales Pages That Convert...
If you sell anything online, you know that one of the biggest challenges is building a sales page that persuades your target customer to make a purchase.
You pour your heart and time into creating something awesome that you know will help people,
...but then you need to tell them about it in a way that convinces them they need it. And that 'selling' part of business is where most product creators fall short.
You see, most people who excel at product creation get too deeply involved in the features of their solution and don't know how to take a step back. They feel the product should sell itself.
And that's where your sales page plays the starring role.
The # 1 goal of any sales page is to persuade people to buy your offer.
To achieve that, it needs to:
Sure, you need to explain all the details of what people get, but...
The reality of sales is that your customers don't buy 'features'. They buy the promised outcome of your offer.
Granted, this isn't easy. And there are excellent copywriters out there who will create your sales page for you.... for a high fee.
But luckily, with our course on how to build sales page, you can help your audience do this for themselves.
With 'How to Create Sales Pages That Convert', you'll walk your students through the critical steps for creating their first high-converting sales page.
You'll show them how to pick the critical elements for their high-converting sales page, connect with their ideal customer, decide on a pricing strategy, write copy that naturally leads to a sale.... and more.
The best news?
You don't have to create any of your course content from scratch!
With our easy-to-edit, customizable white label course materials, you can quickly launch your own program on How to Create Sales Pages That Convert in as little as a weekend.
When you purchase a license to How to Stand Out in a Crowded Market, you’ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.
You'll also benefit from our 30+ years of instructional design experience, so you can teach your new course with confidence!
Why should you use a Ready-to-Go Course from Content Sparks?
Hands-On Learning:
Your students will dive right into each topic with practical, step-by-step activities.
Immediate Application:
They'll use what they learn right away in their business, so you'll give them fast results from your course.
Fully Customizable:
It's easy for you to make each course your own by tailoring it to your brand and your clients' needs.
Flexible Use:
Ideal for online courses, webinars, live workshops, or one-on-one sessions.
And when you add a course like this to your offers, you'll be able to:
Add an Income Stream
Your new course can be a standalone product, part of a larger package or membership site, or even in a sales funnel that leads to other offers.
Become a Trusted Advisor
You won't just be spouting theory, like some course creators. Your students will take immediate action to apply what they learn to their business.
Deepen Client Relationships
By delivering training that makes a tangible difference, your students will sing your praises and want to work with you again and again.
Get 'How to Create Sales Pages That Convert' now!
100% No Risk Guarantee
I now have a delicious buffet of the finest packages
With a lifetime in marketing, copywriting, and design, I find Content Sparks is the place to turn to shortcut my time required and ramp up my training products. I now have a delicious buffet of the finest packages, complete with checklists, worksheets, emails, ebooks, and PowerPoint decks. Starting from a blank screen is a waste of time. Starting with a Content Sparks package is priceless. On top of that, Sharyn Sheldon does thoughtful and responsive YouTube LIVES. If you haven't figured it out yet, I highly recommend Content Sparks.
Here's the big picture of what you'll cover in this workshop:
Here's what you'll teach and what your students will do in the course:
Introduction
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going. This module will help motivate your students to focus on the real reason they're taking your course!
Module 1 – Get Inspired
In the first module, you'll teach your students the key elements of a high converting sales page, so they can ensure their page contains everything to help them make the conversions they need. You'll explore why sales pages are important, how to review other businesses sales pages, and how to use their own experience to understand what makes a page successful.
Module 2 – Target Your Ideal Customer
Your students already have a target market for their product, but that's not enough. They have to find out what customers are REALLY looking for and what makes them buy.
In Module 2, you’ll show your students how to drill down into their ideal customer profile, so they can write sales copy that speaks to those customers and creates an immediate connection.
Module 3 – Define the Unique Value of Your Offer
In Module 3, you’ll show your students how the benefits of their product or service provide value by addressing the pain their customers are experiencing. You'll guide your students though writing a UVP for their page and adding value to their offer, so they can show they have the solution their prospective customers are searching for.
Module 4 – Choose Your Pricing Strategy
Product creators and service providers often agonize over how to price their offers.
In Module 4, you’ll walk your students through pricing strategies and how to choose one to suit their business model. They'll weigh up value vs. price and decide on a suitable page length, so that they can offer pricing that demonstrates the value of their offer and makes it easy for customers to say "Yes" to buying.
Module 5 - Draft Persuasive Sales Copy
In Module 5, you’ll discuss copywriting skills and how to use the research your students did on their ideal customers to communicate powerfully with them on their sales page. You will show your students how to explain the promised outcomes of their offer and how to use copywriting formulas to attract and convert the right customers who will benefit most.
Module 6 – Engage Your Visitors at a Glance
Every sales page needs a headline that grabs the reader's attention.
In Module 6, you’ll walk your students through how to create a headline that their ideal customer can't resist, and introductory copy that keeps them reading through the page. Then you'll show your students how to write their own story and use video to increase their conversions.
Module 7 - Inspire Trust
In Module 7, you’ll discuss the different ways your students can inspire trust - how to show they are knowledgeable in their field and can deliver results. You'll show your students how to use testimonials and plan their guarantee and refund policies. And, the end result is that your students' sales page visitors will be reassured they're making the right decision when they buy.
Module 8 – Anticipate Objections
People will always have objections and may have been let down before.
In Module 8, you'll identify common objections and show your students how to preempt them in their sales copy . By preparing your students for objections, you can help them create sales copy and an faq section that eliminates potential customers’ barriers to purchase.
Module 9 - Use Urgency and Scarcity in Your Sales Copy
Statistics show that using Urgency and Scarcity in sales copy increases conversions.
In Module 9, you’ll show your students how they can use psychology in their sales copy, how to introduce urgency and scarcity, and how to remain true to themselves while motivating visitors to take immediate action.
Module 10 – Make Your Sales Page Flow Towards a Sale
In Module 10, you’ll teach your students how to write effective calls to action and how to put all their sales page elements together in an order that logically flows towards a sale. They'll use a sales page flow template and checklist to bring their copy together, put it in an effective order, and make sure they have not left anything out. In this way, they'll have the best chance of using their sales page to convert visitors to buyers.
Module 11 - Use Design to Increase Conversions
Successful sales pages use powerful visual design and branding to increase conversions. Your students have finished their sales copy and page flow, so in Module 11 you'll discuss the critical page design factors that influence engagement. Your students will then use a checklist to make sure they've addressed the most important visual elements on their sales page, so that their visitors will read their copy and make the decision to buy.
Module 12 – Review and Refine
In this last module, you’ll guide your students through some final action planning. You'll also send them away with tips for how to measure the success of their sales page, a few technical aspects of the page, the importance of split testing, and options to add extra features such as live chats and exit redirects. They will finish up by creating their plan for the next steps they'll take when they leave, to ensure they implement what they learned and take action to finish up their high-converting sale page!
Get Your License to 'How to Create Sales Pages That Convert'
And to teach the program above, here’s exactly what you’ll get in How to Create Sales Pages That Convert:
- Boost traffic to your sales page with these easy SEO tips (362 words)
- Offer stellar sales page customer service with a chat bot (302 words)
- Testing your sales page for maximum conversions (314 words)
- Spice up your sales page with these copywriting skills (295 words)
- Increase your sales page revenue with upselling and cross-selling (336 words)
- Are you ready to convert leads to buyers? (156 words)
- How to speak your customers' language (333 words)
- How to write calls-to-action that WILL convert (286 words)
- The 4 essentials of a sales page (272 words)
- Testimonials: the key to building trust on your sales page (265 words)
- Tell stories to build rapport with your audience (357 words)
- Want to get results faster? (638 words)
- How to Speak Your Audience's Language (576 words)
- 14 Copywriting Tips for a Sales Page That Converts (699 words)
- Make It Easy for People to Buy – The Pros and Cons of Offering a Payment Plan on Your Sales Page (556 words)
- Sales Page Split Testing 101 (593 words)
- Do You Know What Your Customers Need? How to Discover Your Target Market's Pain and Challenges (574 words)
Here’s what coaches and business owners just like you have to say about Content Sparks:
Content Sparks is my go-to course content provider.
Sharyn is dedicated to delivering great content that can be used by just about anyone who wants to brand and deliver a course of their own. Content Sparks is my go-to course content provider. Thank you so much, Sharyn!
My coaching really took off!
Once I started to seriously use content from Content Sparks, my coaching results really took off (I increased the number of coaching clients 200% over 18 months), raising my prices twice in that time. Coaching areas with the most impact on clients’ business are social media/blogging and the customer journey. Since moving into publishing courses, I’m seeing steady growth in the business growth offering I’m focused on growing. I’m happy to move from group coaching to online courses. I know it’s doable!
Frequently Asked Questions
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes... absolutely
You can work through the Sales Pages That Convert course yourself and be your own case study to share with your audience. You can interview successful entrepreneurs in your niche and ask them about their sales pages - what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap.
All of this course would be overwhelming as a low-ticket offer. So why not take out Module 3 (Define Your Unique Value), and turn that into a low-ticket offer instead? You can easily brand and record this section in less than 45 minutes.
You can then take out the Module 3 section from the Action Guide and add it as a handout with your video recording. Now you have a fabulous low-ticket offer.
The rest of the course can become your core offer!
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
To increase the value, add in content from other Content Sparks courses. We recommend our Email Copywriting Essentials course kit, and either our Copywriting 101 or our eCommerce Copywriting course kits (depending on whether your audience has an online store or other type of business.) Together, these make a powerful high-ticket offer that has incredible impact.
You could also turn this whole course into a VIP day, and deliver Sales Pages That Convert in-person in a luxury venue
A little extra thought turns Sales Pages That Convert into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
You can quickly build a sales curriculum by including Essential Sales Skills, Overcoming Sales Objections, and Dealing with Difficult People. Alternatively, you could build a curriculum around creating and launching a digital product with courses like Low-Content Product Bootcamp, Supercharged Sales Funnels, and How to Build an Email List from Scratch!
Sales Pages That Convert is one of our most versatile courses for sales and marketing, and it makes a fantastic addition to all curriculums.
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/SalesPages_Sample
And if you have more questions, you can always content us at support@contentsparks.com
Why Choose Content Sparks?
When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:
- Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
- Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
- Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.
In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.
Get How to Create Sales Pages That Convert for only: $297
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