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Essential Sales Skills

How to Build Relationships and Have Conversations that Convert

With Essential Sales Skills – Beacon package, you’ll get everything you need to create your own self-study course or eBook,

….where you'll teach your audience proven tactics and strategies to build relationships and have conversations that convert.

 

Here's how…

Many entrepreneurs, service providers, coaches, and consultants are uncomfortable with selling. They feel like it's a bit sleazy or pushy, and they don't like to ask people to open their wallets.

But if you want customers, you have to SELL!

The key is to turn your mindset around.

Rather than ‘SELLING' your products and services, think of sales as ‘SERVING' your clients.  

Your goal in selling as serving is to:

• Develop trust-based relationships with prospects and customers… and keep track of your progress
• Gain a thorough understanding of their problems and needs… by actively listening and asking the right questions
• Educate them on their options… and include them in the process of finding a solution
• Propose the best, most relevant solution for their unique situation… and help them see the value of implementing it
• Make the process of buying an easy next step… which everyone feels confident about

The beauty of that mindset is that you don't have to be a natural salesperson to be successful.

Anyone can learn the process and skills for selling your products and services,

….as long as you're committed to your customer's success.

How can you gain these skills?

That's where our rebrandable, customizable course kit comes in.

Our Essential Sales Skills program gives you everything you need to learn and teach others how to:

• Change their mindset about selling so that it reflects their desire to serve customers
• Initiate, build, and manage relationships that lead to sales conversations
• Develop the customer-focused selling skills that turn those conversations into new clients and customers.

[Check out the Module Overviews below for more details on what you'll cover in the course.]

Our ready-to-go program is divided into separate modules and lessons, so it can easily be broken up to deliver sections over time – to avoid overwhelm and give time for implementation.

Best of all, everything is editable and rebrandable.

So you can learn from it yourself to start improving your sales skills.

AND, you can use the same materials to help your clients, customers, members, and prospects.

That's because when you purchase a license to our customizable courses, you get the rights to:

• Edit the content any way you want
• Put your name and brand on, and
• Repurpose it into whatever media you want

Then use your new course to…

• Attract a flood of leads for your other products and services
• Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
• Provide resources for your clients to help them get results (and win their lasting devotion)
• Create a nice new income stream with a paid program (in any format you want)

You'll be helping your audience develop critical skills that will grow their business exponentially over time.

And… you'll be adding a major asset to your own business that will take it to a whole new level.

Here's what you'll teach in Essential Sales Skills…

There are 5 modules in the course, containing 11 lessons, an introduction, and concluding action planning. The course can easily be delivered as a self-study eBook, membership site resource, or online course. Here's an overview of each module:

Introduction

You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 – Selling Isn’t Just for Salespeople

Many business owners who don’t sell full-time dislike or even fear the idea of selling.

In this first module, you’ll show why developing sales skills is critical to your students' success and how it already reflects their desire to serve customers.

Module 2 – Successful Selling Starts Here

A great deal of preparation goes into selling, and the majority of that preparation has to do with preparing yourself.

In this module, you’ll teach how to overcome resistance to selling and build your student's confidence so that they can achieve the best outcome for themselves and their customer.

• Lesson 1: Develop the Mindset for Sales Success – In Lesson 1, you'll uncover your student's blocks to selling and find ways to overcome them, so that they can sell with ease and self-assurance.
• Lesson 2: Prepare to Sell with Confidence – In Lesson 2, you'll share tactics to deepen the knowledge of your student's customers and themselves, so that they feel confident when they go into the sales process.

Module 3 – Build Relationships That Lead to Sales

Selling starts with relationships. Focus on forming connections and having conversations to nurture your contacts and you’ll be well on your way to sales success.

In this module, you’ll show your students how to master the skills for building and managing the types of relationships that lead to sales.

• Lesson 1: Initiating Relationships – In Lesson 1, you'll show your students how to start relationships with potential customers on the right note, so prospects feel a connection to them and want to learn more.
• Lesson 2: Developing Relationships – In Lesson 2, you'll teach your students how to develop relationships with prospects based on serving their needs, which will naturally lead to sales opportunities.
• Lesson 3: Managing Relationships – In Lesson 3, you'll guide your students on how to manage multiple relationships with prospects and customers both efficiently and in a way that leads to more conversions and more ongoing sales.

Module 4 – Customer-Focused Sales Skills

Good salespeople are not born. They are made from people who are willing and eager to invest time and energy into learning the key skills that will lead to sales success.

In this module, you’ll develop your student's necessary skills for helping their customers decide on the right solution for their needs, whether or not that ends up being your student's product or service.

• Lesson 1: Listening – In Lesson 1, you'll demonstrate to your students how to actively listen to their prospects and customers so they don’t jump to conclusions at any point during their sales process.
  
• Lesson 2: Asking Questions – In Lesson 2, You'll show your students how to use different types of questions to learn more about their prospect’s situation and needs, so that they have a complete picture before developing a solution.
  
• Lesson 3: Educating – In Lesson 3, you'll teach your students how to provide information that helps prospects understand their situation and needs, so that they feel empowered to find the right solution.
  
• Lesson 4: Collaborating – In Lesson 4, you'll demonstrate how your students can work together with their prospect or client to identify the root cause of their problems, so they feel a part of the solution process. 
  
• Lesson 5: Communicating Value – In Lesson 5, you'll show your students how they can communicate the value of their solution so that their prospect recognizes and visualizes the impact it will have on them. 
  
• Lesson 6: Coaching To the Close – In Lesson 6, you'll ensure your student's sale goes smoothly, that their prospects don’t back out at the last minute, and everyone is confident in the sales decision.

Module 5 – Review and Refine

In this final module, you’ll bring everything you’ve covered in the course together. Your students will then have all the skills and tactics they need to be confident and successful in selling. You’ll also give them the opportunity to review the course and plan future action.

 

And to teach the program above, here's exactly what you'll get in the Essential Sales Skills – Beacon package:

• Course Book (12,238 words, 75 pages) All the content and activity instructions you need to create a comprehensive self-study eBook, online course, bonus resource, or handout for a live workshop (Value $1997).
• Action Guide (51 pages) – A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful customers.
• Summary Cheat Sheet (7,105 words, 40 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the course book every time.
• Graphics (29 colorful graphics that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
• Course Overview Infographic –  A 1-page at-a-glance visual of the course, so your students always know where they are in their progress (.pptx, .pdf & .png).
• Suggested Curriculum – We've hand-picked related course topics from our catalog that you can use to put together a longer series or membership site (plus a coupon for 40% off each!)

NOTE: This self-study course is also included in a our larger ‘Blaze' package, which includes lead generation content and instructor materials (including slides).

CLICK HERE to see everything in the BLAZE package >>

Here are just some of the ways you can use Essential Sales Skills – Beacon Package:

• Use a section of the content as a free giveaway to get more email subscribers on your list
• Use the summary cheat sheet to help you create slides. Then run a webinar, live presentation, or create video content. (Or grab the complete Blaze package for this course, which includes the done-for-you slides and more!)
• Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
• Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook or online course.
• Add the content to your paid membership site as a valuable learning resource
• Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
• Include this course as a high-value bonus to another program, to enable you to increase your prices AND drive more sales
• Combine this course with other courses at Content Sparks to create a longer educational series or curriculum. We even planned out a suggested curriculum for you that's inside your download (with discounts on your thank-you page, after you purchase a license)

 

Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.

 

“The quality, the ease of adaptation, the logical flow of the information provided, the professional look of the courses both on the front end (student materials) and the back-end (teacher and marketing materials) makes using Content Sparks courses an easy and best choice!” — Dave Sweney

 

Your Investment

As you can see, Content Sparks products pack in a lot of value.

That’s because as sales and marketing specialists, we develop top-notch material for you.

So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.

And you don’t have to spend thousands of dollars to hire a team to do all of that for you.

Instead, you can easily and quickly create your own product…

With help from a company with a long track record of success…

You can earn more money, work fewer hours, and become the authority in your market.

All for significantly less than trying to do the same thing on your own.

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Never used done-for-you content products before?
New to Content Sparks?

Here’s How Done-For-You Products From Content Sparks Will Boost Your Revenue

Hi, I’m Sharyn Sheldon, founder of Content Sparks.

After starting my very first small business, I found myself stuck…

I knew that creating my own sales and marketing products would take my business to the next level…

However, I didn’t have the time to create all of the content myself, and I didn’t have the budget to hire a team to help me.

Then I discovered brandable, done-for-you content.

In month one, I saved $2,000 of my time and EARNED several hundred dollars in commissions.

Still, I noticed that the brandable content I was buying wasn’t designed for learning and getting results. It wasn't written by sales and marketing experts…and it definitely was not all up to my standards.

That's why I created Content Sparks, to provide high-quality, done-for-you sales and marketing courses.

Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years… courses that gets results.

Just imagine this scenario:

• You have a high-quality, brandable, done-for-you course in just minutes…
• You share or sell the course for a fraction of the cost of starting from scratch…
• You expand your reputation as a go-to resource, and sales go up

In fact, here’s what business owners just like you have to say about Content Sparks:

“Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market.- Jennifer Henczel

 

“It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.” – Chris Gloss

Again, this is Sharyn Sheldon, and thanks for reading.

I hope you enjoy teaching Essential Sales Skills, and I’m so excited to see what it’s going to do for your business and for your customers!

Sharyn Sheldon
Founder, Content Sparks

P.S. Remember…

Our content is the highest quality you'll find…

There's PROOF that Content Sparks products work….

And since it's EASIER to do this than to do it all yourself, why not give it a shot?

Still not sure? Here are a few Frequently Asked Questions:

What does my license allow me to do with my Content Sparks content?

Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).

You can then share or sell the content with paid customers or prospects who have given you contact details.

The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.

What am I NOT allowed to do with my Content Sparks content?

You are not allowed to sell or give away a license  or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.

Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.

Do I have to rewrite the content?

You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.

What should I charge for the content once I've made it into a product?

Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.

Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.

We recommend that you never charge less than $27 and charge more if you're adding live or video elements. Charge even more if you're adding coaching.

If I want to set up a sales funnel, how do I get started?

We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.

Start by watching these tutorials:

==> Profiting from Content: Basic Funnel Set Up for Beginners

==> How to Quickly Customize Your Content

And get ideas for resources to use here:

==> Resources I Use in My Business

How can I get help if I need it?

You can always contact our support desk here:

support@contentsparks.com

You should expect an answer within 24 hours, except on weekends.