Selling With Webinars


Here's why you need to teach 'Selling With Webinars'...

Have you ever sat down to watch what you thought would be a fascinating webinar, only to spend the first 15 minutes listening to how great the presenter is? Or 45 minutes of sales pitch with no golden nuggets or ah-ha moments? That's not selling with webinars. It's a waste of your time!

Or perhaps you learned a lot of practical tips from a webinar presenter, but at the end you weren't sure what to do next? Was there an offer? How do you work with the presenter? You'll just wait for an email follow-up... but it never arrives. That's not selling with webinars either.

Those are both common mistakes that make a webinar fall flat in its goals.

Webinars are a phenomenal selling and marketing tool, when done right. They can help you:

  • Build your credibility and trust, so your audience is eager to buy your products and services
  • Expand your reputation, so you can reach a wider audience and colleagues will want to recommend you
  • Free up your time, since webinars can be automated and sell for you night and day

But how can you create and run a webinar that sells without feeling pushy or sleazy?

That's what you'll be able to learn AND teach in our brandable, white label course - Selling with Webinars.

Here's what you'll be teaching...

There are 8 modules in the course, with multiple lessons, an introduction, and a concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.

Here's a summary of each module's learning outcomes:


You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 – Make Webinars Part of Your Marketing Arsenal

Webinars aren’t just about selling. They can serve different purposes and you can use them to attract people at all stages of the customer journey.

In this first module, you'll help your students identify where webinars can impact their conversions, so they can reach their sales and marketing goals faster.

Module 2 - Choose a Webinar Topic for Your Ideal Audience

When you plan to run a webinar, you have to first choose a topic that's relevant to your target audience. That means knowing your ideal webinar attendee and identifying their key challenge or challenges.

In Module 2, you’ll have your students clarify their target audience and pick a webinar topic that addresses one of their audiences' key challenges while also aligning with their own priority goal.

Module 3 – Your Top Webinar Formats

There are several webinar formats to choose from that will effectively engage your audience. You can adapt any of them to suit your webinar, whether you want to give a straightforward presentation or have a guest speaker.

In Module 3, you’ll teach how your students how to choose the webinar format that will deliver the content their audience wants and generate a headline which will attract registrations.

Module 4 - Select Your Webinar Model

You have your outline, headline, and the format you’ll use, now you need to choose a webinar model, plan how you’ll meet your marketing goal, and pick the date for the all-important event.

In Module 4, you'll walk your students through how to select the model of webinar that will best suit the needs of their audience and the goal of their webinar.

Module 5 - Select Your Webinar Tech

Having the right technology in place will reinforce the impact of your webinar and ensure all goes smoothly.

In Module 5, you'll discuss how to pick the right equipment and a webinar platform that will enable your students to deliver an engaging and high-converting experience.

Module 6 - Craft Your Webinar Message

Now, it’s time to create the contents of the webinar itself. 

In Module 6, you’ll explore how your students can decide on their ideal structure and plan the content of their event.

  • Lesson 1: Define Your Webinar Structure - In Lesson 1, you'll plan with your students how to structure their webinar to suit the needs of their attendees and their preferred way of presenting.
  • Lesson 2: Create Webinar Content - In Lesson 2, you'll teach your students how to design content that addresses their target market’s challenge so that they motivate their audience to take action.

Module 7 - Three Stages to Deliver Webinar Success

You may think there’s lots to do to organize a successful webinar. It’s true that there are many tasks to cover, but if you approach them in a logical, step-by-step fashion, before you know it, you’ll have your event up and running.

In Module 7, you’ll show your students how to follow the step-by-step stages for webinar success so that they get the maximum benefits from their event.

  • Lesson 1: Pre-Webinar - 8 Weeks - In Lesson 1, your students will plan a timeline for their webinar creation and identify the tactics they’ll use for promoting their event.
  • Lesson 2: During Webinar - In Lesson 2, you'll teach your students how to conduct an engaging webinar so that their presentation leads attendees to take the action they want.
  • Lesson 3: Post Webinar - Event + 2 Weeks - In Lesson 2, you'll discuss how to choose post-webinar activities to continue promotion so that your students can maximize the return on their webinar and get even more sales.

Module 8 - Conclusion & Next Steps

In this final module, you’ll explore some additional tips so that your students can continue to see the best results from their webinars. You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.

Click the button below to get your license to Selling With Webinars:

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Take a look through all the materials.
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

And here's all the content you'll get!

Selling With Webinars Sales Page gif
  • Student Materials

  • Instructor Materials

  • Lead Generation Materials

Student Materials - to Learn & Take Action

* A 67-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)  

* Action Guide - 42-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers

* Webinar Planner - 7-page planner gives your students a place to record all decisions about the webinar, so they can quickly reference it as they create their content.

* Webinar Organizer – 4-page worksheet to use alongside the Webinar Planner to ensure all tasks have been completed or scheduled.

* Webinar Checklist – 3-page checklist to use during the webinar itself, as a reminder of what needs to happen for a seamless, high-converting event.

* A 36-Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)  

* 28 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png) 

* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)

* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)

Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.

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Click the button below to get your license to Selling With Webinars:

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

Frequently Asked Questions

  • FAQs about Selling With Webinars

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  • How Much Can I save?

  • How Much Can I Earn?

Are Webinars a good fit for my audience?

Does your audience need to form a closer connection to their followers, customers, and leads? Does their audience totally trust them? Are they unhappy with their current level of sales? Are they willing to do whatever it takes to reach their sales goals?

If you answered 'yes' to any of those questions, then using webinars to sell can be the solution they’re looking for. And running your own webinars will help you sell both the power of that tactic and your course that teaches them the ‘how’.

What's the difference between Webinars and Livestreams?

With a livestream, your content tends to be a bit more casual and off-the-cuff, even though you still need to plan and outline what you want to cover. It also happens only on dedicated livestream platforms, like Facebook, YouTube, and LinkedIn. Finally, people don’t need to register for the livestream. They just show up wherever you’re running it.

With a webinar, you carefully plan your content in advance, usually with a slideshow and perhaps some on-camera elements. You can run it on any webinar platform, so you’re not constrained. Those platforms often have marketing and sales elements built-in too. And finally, attendees need to register in advance to get in, and you can capture their emails so you can follow up and market to them afterwards.

What if my audience isn’t comfortable presenting live?

A lot of people get nervous when they have to present live. Their palms get sweaty, they get a little tongue-tied, and they sound like they’re not confident in their content. It just takes some practice to get over that.

They could start by recording a portion of their webinar content, but you’ll need to help them get more comfortable doing at least a little bit live if they really want to sell more. And that’s something you can work with them on in Selling with Webinars.

Is this course just about running webinars in order to sell something?

While the course focuses on selling some product or service at the end, you could have any call to action. The format of the webinar is the same - including an intro, valuable content, and some action step at the end. You could even customize it to talk about how to run paid webinars.

What if I've never run a Webinar myself?

There’s no time like the present! If you’ve never run a webinar before, our new course gives you the steps to follow so that you can use webinars to sell any of your courses, products, or services. It’s the perfect opportunity to add a new marketing tactic to your arsenal.

Then take that experience you’ve gained and use it to customize your course on Selling with Webinars.

Naturally, you’ll want to run a webinar to teach people a few basics first. Then tell them about your webinars course at the end.

Get your license to Selling With Webinars today: