Selling With Webinars


 Use our ‘done-for-you' content to create your own eBook, online course, or expert learning resource on how to…

How to Use Webinars to Sell More of Your Products & Services.

Just add your insights, rebrand it, and share or sell for 100% profit!


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Selling With Webinars

How to Use Webinars to Sell More of Your Products & Services.

With Selling With Webinars, you’ll get everything you need to create your own webinar, workshop, lead magnet, or paid product that helps people plan, create, and deliver engaging webinars that increase sales. 

Here's why you need to teach Selling With Webinars...

Have you ever sat down to watch what you thought would be a fascinating webinar, only to spend the first 15 minutes listening to how great the presenter is? Or 45 minutes of sales pitch with no golden nuggets or ah-ha moments? That's not selling with webinars. It's a waste of your time!

Or perhaps you learned a lot of practical tips from a webinar presenter, but at the end you weren't sure what to do next? Was there an offer? How do you work with the presenter? You'll just wait for an email follow-up... but it never arrives. That's not selling with webinars either.

Those are both common mistakes that make a webinar fall flat in its goals.

Webinars are a phenomenal selling and marketing tool, when done right. They can help you:

  • Build your credibility and trust, so your audience is eager to buy your products and services
  • Expand your reputation, so you can reach a wider audience and colleagues will want to recommend you
  • Free up your time, since webinars can be automated and sell for you night and day

But how can you create and run a webinar that sells without feeling pushy or sleazy?

That's what you'll be able to learn AND teach in our brandable, white label course - Selling with Webinars.

Here's your Success Roadmap for ...

Selling with Webinars

[Check out the Module Overviews below for more details on what you'll cover in the course.]


Our ready-to-teach program is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation.

And everything is editable and rebrandable.

So you can go through it yourself if you want to power-up your webinar game,

AND, you can use the same materials to help your audience.

That's because when you purchase a license to our customizable (PLR) courses, you get the rights to:

  • Edit the content any way you want
  • Put your name and brand on, and
  • Repurpose it into whatever media you want

Then use your new course to…

  • Attract a flood of leads for your other products and services
  • Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
  • Provide resources for your clients to help them get results (and win their lasting devotion)
  • Create a nice new income stream with a paid program (it can even run on autopilot)

You'll be helping your audience plan, create, and deliver engaging webinars that increase sales.

And…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level too!

Here's what you'll be teaching...

There are 8 modules in the course, with individual lessons, an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.

Here's a summary of each module's learning outcomes in 'Selling with Webinars':


You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 – Make Webinars Part of Your Marketing Arsenal

Webinars aren’t just about selling. They can serve different purposes and you can use them to attract people at all stages of the customer journey.

In this first module, you'll help your students identify where webinars can impact their conversions, so they can reach their sales and marketing goals faster.

Module 2 - Choose a Webinar Topic for Your Ideal Audience

When you plan to run a webinar, you have to first choose a topic that's relevant to your target audience. That means knowing your ideal webinar attendee and identifying their key challenge or challenges.

In Module 2, you’ll have your students clarify their target audience and pick a webinar topic that addresses one of their audiences' key challenges while also aligning with their own priority goal.

Module 3 – Your Top Webinar Formats

There are several webinar formats to choose from that will effectively engage your audience. You can adapt any of them to suit your webinar, whether you want to give a straightforward presentation or have a guest speaker.

In Module 3, you’ll teach how your students how to choose the webinar format that will deliver the content their audience wants and generate a headline which will attract registrations.

Module 4 - Select Your Webinar Model

You have your outline, headline, and the format you’ll use, now you need to choose a webinar model, plan how you’ll meet your marketing goal, and pick the date for the all-important event.

In Module 4, you'll walk your students through how to select the model of webinar that will best suit the needs of their audience and the goal of their webinar.

Module 5 - Select Your Webinar Tech

Having the right technology in place will reinforce the impact of your webinar and ensure all goes smoothly.

In Module 5, you'll discuss how to pick the right equipment and a webinar platform that will enable your students to deliver an engaging and high-converting experience.

Module 6 - Craft Your Webinar Message

Now, it’s time to create the contents of the webinar itself. 

In Module 6, you’ll explore how your students can decide on their ideal structure and plan the content of their event.

  • Lesson 1: Define Your Webinar Structure - In Lesson 1, you'll plan with your students how to structure their webinar to suit the needs of their attendees and their preferred way of presenting.
  • Lesson 2: Create Webinar Content - In Lesson 2, you'll teach your students how to design content that addresses their target market’s challenge so that they motivate their audience to take action.

Module 7 - Three Stages to Deliver Webinar Success

You may think there’s lots to do to organize a successful webinar. It’s true that there are many tasks to cover, but if you approach them in a logical, step-by-step fashion, before you know it, you’ll have your event up and running.

In Module 7, you’ll show your students how to follow the step-by-step stages for webinar success so that they get the maximum benefits from their event.

  • Lesson 1: Pre-Webinar - 8 Weeks - In Lesson 1, your students will plan a timeline for their webinar creation and identify the tactics they’ll use for promoting their event.
  • Lesson 2: During Webinar - In Lesson 2, you'll teach your students how to conduct an engaging webinar so that their presentation leads attendees to take the action they want.
  • Lesson 3: Post Webinar - Event + 2 Weeks - In Lesson 2, you'll discuss how to choose post-webinar activities to continue promotion so that your students can maximize the return on their webinar and get even more sales.

Module 8 - Conclusion & Next Steps

In this final module, you’ll explore some additional tips so that your students can continue to see the best results from their webinars. You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.

And here's all the content you'll get in 'Selling with Webinars'!

Selling With Webinars Sales Page gif
Student Materials
  • Course Book (9385 words, 67 pages) – All the content and activity instructions you need to create a comprehensive self-study eBook, online course, bonus resource, or handout for a live workshop (Value $1997).
  • Action Guide (42 pages) – A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful students.
  • Webinar Planner (7 pages) - Gives your students a place to record all decisions about the webinar, so they can quickly reference it as they create their content.
  • Webinar Organizer (4 pages) – To use alongside the Webinar Planner to ensure all tasks have been completed or scheduled.
  • Webinar Checklist (3 pages) – To use during the webinar itself, as a reminder of what needs to happen for a seamless, high-converting event.
  • Summary Cheat Sheet (4980 words, 36 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the course book every time. (TIP: Our customers love using the cheat sheet to identify what they want to customize in the course, and for sales copy snippets.)
  • Graphics (28 colorful graphics that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
  • Course Overview Infographic –  A 1-page at-a-glance visual of the course, so your students always know where they are in their progress (.pptx, .pdf & .png).
  • Course Roadmap Infographic – A 1-page at-a-glance visual of their path through the course (.pptx, .pdf & .png).
Instructor Materials
  • Slideshow (176 Slides) – Ready to fire up your recording software or share on webinars, online classrooms, and live presentations or workshops (Takes at least a day to create or $600 to outsource).
  • Speaker Notes (in Slide Notes below slides) – Use the script under the slides (in the .pptx) to guide your presentations and recording. Ready to customize for your language.
  • Top Ways to Deliver Your Training Program Use our tips for picking the best way to deliver your course, based on your audience and your own skills.
  • Instructions for using your new content Step-by-step tips for getting started, customizing, and repurposing your content.
Lead Generation Materials
  • Social Media Posts (10 Tips for sharing on social media) – Use these to get more traffic to your content

Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

FAQS About Selling With Webinars

Are Webinars a good fit for my audience?

Does your audience need to form a closer connection to their followers, customers, and leads? Does their audience totally trust them? Are they unhappy with their current level of sales? Are they willing to do whatever it takes to reach their sales goals?

If you answered 'yes' to any of those questions, then using webinars to sell can be the solution they’re looking for. And running your own webinars will help you sell both the power of that tactic and your course that teaches them the ‘how’.


What's the difference between Webinars and Livestreams?

With a livestream, your content tends to be a bit more casual and off-the-cuff, even though you still need to plan and outline what you want to cover. It also happens only on dedicated livestream platforms, like Facebook, YouTube, and LinkedIn. Finally, people don’t need to register for the livestream. They just show up wherever you’re running it.

With a webinar, you carefully plan your content in advance, usually with a slideshow and perhaps some on-camera elements. You can run it on any webinar platform, so you’re not constrained. Those platforms often have marketing and sales elements built-in too. And finally, attendees need to register in advance to get in, and you can capture their emails so you can follow up and market to them afterwards.


What if my audience isn’t comfortable presenting live?

A lot of people get nervous when they have to present live. Their palms get sweaty, they get a little tongue-tied, and they sound like they’re not confident in their content. It just takes some practice to get over that.

They could start by recording a portion of their webinar content, but you’ll need to help them get more comfortable doing at least a little bit live if they really want to sell more. And that’s something you can work with them on in Selling with Webinars.


Is this course just about running webinars in order to sell something?

While the course focuses on selling some product or service at the end, you could have any call to action. The format of the webinar is the same - including an intro, valuable content, and some action step at the end. You could even customize it to talk about how to run paid webinars.

What if I've never run a Webinar myself?

There’s no time like the present! If you’ve never run a webinar before, our new course gives you the steps to follow so that you can use webinars to sell any of your courses, products, or services. It’s the perfect opportunity to add a new marketing tactic to your arsenal.

Then take that experience you’ve gained and use it to customize your course on Selling with Webinars.

Naturally, you’ll want to run a webinar to teach people a few basics first. Then tell them about your webinars course at the end

FAQS About Rebrandable Content

What does my license allow me to do with my Content Sparks content?

Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).

You can then share or sell the content with paid customers or prospects who have given you contact details.

The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.

What am I NOT allowed to do with my Content Sparks content?

You are not allowed to sell or give away a license  or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.

Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.

Do I have to rewrite the content?

You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.

What should I charge for the content once I've made it into a product?

Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.

Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.

We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.

If I want to set up a sales funnel, how do I get started?

We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.

Start by watching these tutorials:

==> Profiting from Content: Basic Funnel Set Up for Beginners

==> How to Quickly Customize Your Content

And get ideas for resources to use here:

==> Resources I Use in My Business

How can I get help if I need it?

You can always contact our support desk here:

You should expect an answer within 24 hours, except on weekends.

Click the button below to get your license to "Selling With Webinars" now:

VaNessa Duplessie

It saved me at least $50,000 worth of my time.

I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.

Tamara Patzer

Thanks to Content Sparks, I’ve been able to start a membership site

Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment.

Jennifer Henczel

I'm able to develop new programs quickly and professionally

Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well.

Your Investment

As you can see, Content Sparks course kits pack in a lot of value.

That’s because as sales and marketing  course specialists, we develop top-notch material for you.

So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.

And you don’t have to spend thousands of dollars to hire a team to do all of that for you.

Instead, you can easily and quickly create your own course…

With help from a company with a long track record of success…

You can earn more money, work fewer hours, and become the authority in your market.

All for significantly less than trying to do the same thing on your own.

Click the button below to get your license to "Selling With Webinars" now:


I'm  Sharyn Sheldon

I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.

During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!

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