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Small Business SEO Master Class

$297.00

Use our White Label Course kit to LEARN, TEACH, and ATTRACT students to your own course on how to…

Teach Simple Strategies to Get Their Website to Rank #1 in Google.

Just add your insights, rebrand it, and share or sell for 100% profit!

Teach Your Clients How to Use SEO to Get Ranked #1 in Google

By teaching your students the skills to get to the front page of Google, they'll have an invaluable marketing tool to ensure their content is seen! Most people find SEO a dark art, but you'll pull back the curtain. The result? More revenue and happier customers! 


The best news? The course content is done for you!

Everything you need to attract students to your course, so you can close more sales...

ready-to-go course, saving you months of time on content creation...

The ability to edit, customize, and brand the materials, so it fits your market & your personality...

A Complete "Course-In-A-Box," At A Fraction Of The Cost Of Starting From Scratch...

Here's why your students will love Small Business SEO Master Class...

Many business owners make the mistake of thinking that their website is a one-and-done deal. Once it's published, they can sit back and let the sales roll in. You can imagine their disappointment 3 months later when their mom and their cat are their only visitors. And neither of them is buying. 

But it doesn't have to be that way...

Business owners who take the time to reach the front page of Google find sales come easily.

How do they get there? By applying simple search engine optimization tactics (SEO).

When you optimize a small business's website content for SEO, you don't have to agonize over every website decision. List-building becomes easier, and your website is doing the job that it was designed for!

With a clear SEO strategy, business owners know exactly:

  • What to say and what words to use in content and copy
  • How to tailor their products and services to their customers' needs
  • What new offers their audience will race to purchase

But what needs to go into a small business SEO Strategy?

That's where our brandable, done-for-you course comes in…

It's a ready-to-teach program that walks you step-by-step through all the elements that you need to define to have a better understanding of SEO and how it works for your business – one that makes all web content decisions effortless.

SEOMaster CourseRoadmapBranded

Get Small Business SEO Master Class Now!

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
  
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

Here's what you'll teach in Small Business SEO Master Class:

Introduction 

You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going. This module will help motivate your students to focus on the real reason they want to take this course! 

Module 1 – SEO Strategy

Most small business owners know that SEO is critical to their digital marketing success. But small business owners are also very busy.

In Module 1, you'll help your students develop a focused SEO strategy for their website, starting with SMART goals and key metrics. 

  • Lesson 1: Set SMART Goals for Your SEO – In Lesson 1, you'll show your students ways to develop an SEO strategy that incorporates SMART goals to increase their website’s reach in Google.
  • Lesson 2: Choose Metrics to Track – In Lesson 2, you'll explain how to choose key metrics to track that will gauge the effectiveness of their SEO strategy so that they can improve and adapt as necessary.

Module 2 – What Do You Want to Rank For?

To figure out what keywords to rank for, first you'll be looking at it from a broader view and then you'll take a more focused perspective.

In Module 2, you'll walk your students through how to understand what their audience is searching for so that they can generate the ideal seed keywords and long-tail keywords that will attract the right visitors. 

  • Lesson 1: Who Do You Want to Attract? – In Lesson 1, you'll show your students how to define their Ideal Customer Profile to determine who they want to attract to their website and what keywords they should target.
  • Lesson 2: Learn How to Use Keywords Effectively – In Lesson 2, you'll help your students learn how to use keywords effectively and determine keyword intent so that they can increase traffic and attract qualified leads.
  • Lesson 3: Brainstorm Seed Keywords Related to Your Business – In Lesson 3, you'll teach your students how to generate seed keywords for their business and specific pages, giving them more opportunities to attract more searchers to their website.
  • Lesson 4: Get Focused - Narrow Down Your Keywords – In Lesson 4, you'll show your students how to build their ideal long-tail keywords, ones that have high search volume without too much competition, driving their target audience to specific pages and their site overall.

Module 3 – Create Content to Support Your SEO Strategy

Now that you’ve chosen the pages to optimize and the keyword for each, it’s time to develop content.

In Module 3, you'll teach your students how to create content that supports a successful SEO strategy.

  • Lesson 1: Create Your Content Strategy – In Lesson 1, you'll show your students ways to implement SEO-friendly content guidelines so that they create valuable, optimized content that will rank.
  • Lesson 2: How to Create Content That Will Rank – In Lesson 2, you'll explain how to develop a schedule to create new content and optimize existing content following SEO best practices.

Module 4 – Optimize Behind-the-Scenes

Now you have optimized the written content, it's time to dig deeper and find out where else you can add keywords.

In Module 4, you'll teach your students the ‘behind the scenes’ aspects of content optimization - on-page SEO, including the structure of the pages, and overall website SEO.

  • Lesson 1: Choose Your SEO Plugin/Tool – In Lesson 1, you'll guide your students to choosing the best SEO plugin or tool to help them improve content and make it more appealing to search engines.
  • Lesson 2: Structure Your Pages – On-Page SEO – In Lesson 2, you'll help your students structure their pages so that they attract searchers and are easy for search engines to understand.
  • Lesson 3: Structure Your Website – Technical SEO – In Lesson 3, you'll teach your students how to perform a site audit to see where they need to restructure their website so that search engines can easily crawl, index, and rank it.

Module 5 - Backlinks

Now its time to turn your attention to off-page SEO - all the things that happen off your website that impacts people’s perception.

In Module 5, you'll show your students how to develop an effective backlink strategy that will boost their website’s authority in search engines.

Module 6 – Review & Refine

In this final module, you’ll show your students how to track their progress, modifying as needed to improve their rankings and successfully implement their SEO strategy.

You'll also give your students time to review the course, helping them to consolidate and implement their learning and plan future action steps, so they can achieve the goals they set for this course.

Get Small Business SEO Master Class Now!

And to teach the program above, here’s exactly what you’ll get in Small Business SEO Master Class:

Click on any tab to see a detailed list of course content you'll get with your license:

  • Student Materials

  • Instructor Materials

  • Lead Generation Materials

Student Materials - to Learn & Take Action

* A 69-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)  

* Action Guide - 58-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers

* Keyword Planner – An additional worksheet (in Excel) for your student to use alongside the activities outlined in the Course Book

* A 25 Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)  

* 21 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png) 

* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)

* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)

Not sure about the value of our done-for-you course content?

Here’s what coaches and business owners just like you have to say about Content Sparks:

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Amazing community support, powerful and timely support

I have to say that I recently took part in a 10-day challenge that Sharyn and Content Sparks developed, and it moved me to complete a project I had been putting off for more than a year. Looking back, I feel that the amazing community support, powerful and timely support and an outstanding process guided me to successfully complete my project in the 10 days, something I didn't really think I could do. If you get the chance to take part in one of Sharyn's future challenges I recommend that you jump in. you'll be so glad you did!

Barbara Jemmott Course Director, Your Entrepreneurial Spirit
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It saved me at least $50,000 worth of my time.

I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.

VaNessa Duplessie
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I'm able to develop new programs quickly and professionally

Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well.

Jennifer Henczel

Frequently Asked Questions

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Is the Small Business SEO Master Class right for my audience?

If your audience has a website, this is right for them. 95% of website owners don't rank in Google at all, and 75% of searchers don't go beyond the front page. It's said the best place to hide something is page 2 of a search engine because no one ever visits it.

What's the difference between the Small Business SEO Master Class and the Introduction to SEO and Keywords course?

Our short course on the Introduction to SEO and Keywords is a smaller, but still valuable, course from Content Sparks with a focus on optimizing content for keywords. It makes the perfect webinar that leads to sales of the Small Business SEO Master Class.

Also, the Small Business SEO Master Class is a more in-depth Blaze package, which means you get Lead Generation materials, such as a lead magnet and follow-up emails, in addition to the course. And a whole lot more! It's the perfect upsell for your clients who have the introductory course, but also as a standalone for those who don't. 

Can I see a sample of the course content?

Sure! You can see an excerpt from the Course Book HERE:

ContentSparks.com/SEOMaster_Sample

And if you have more questions, you can always content us at support@contentsparks.com

What are the specific learning objectives for the course?

The following are the learning objectives your students will achieve when you teach the course on Small Business SEO Master Class as shown in the Course Book.
By the time you complete the course, you will be able to:

  • Develop an SEO strategy for your website that incorporates SMART goals to increase your website’s reach in Google
  • Choose key metrics to track that will gauge the effectiveness of your SEO strategy so that you can improve and adapt as necessary
  • Define your Ideal Customer Profile to determine who you want to attract to your website and what keywords you should target
  • Learn how to use keywords effectively and determine keyword intent so that you can increase traffic and attract qualified leads
  • Generate seed keywords for your business and specific pages, which will form the base of your long-tail keywords, giving you more opportunities to optimize and attract more searchers to your website
  • Build the ideal long-tail keywords, ones that have high search volume without too much competition, driving your target audience to specific pages and your site overall
  • Implement SEO-friendly content guidelines so that you create valuable, optimized content that will rank
  • Develop a schedule to create new content and optimize existing content following SEO best practices
  • Choose the best SEO plugin or tool to help you improve content and make it more appealing to search engines.
  • Structure your pages so that they attract searchers and are easy for search engines to understand
  • Perform a site audit to see where you need to restructure your website so that search engines can easily crawl, index, and rank it
  • Develop an effective backlink strategy that will boost your website’s authority in search engines
  • Track your progress, modifying as needed to improve your rankings and successfully implement your SEO strategy 

Can I teach this course if I've not taught these skills before?

Yes... absolutely!


You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach. Another way to teach  Small Business SEO Master Class if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.

Does this course only work online or can it also be an in-person workshop?

Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results. 

Many of our clients do amazing in-person events with our course kits, and you will too! 

Can I create a high ticket offer with this?

Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver Small Business SEO Master Class in person in a luxury venue
A little extra thought turns Small Business SEO Master Class into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.

What curriculum could this be part of?

Anything about online sales would be incomplete without Small Business SEO Master Class.

Check out Leverage Content to Grow Your Business to see related courses you can put together to create the perfect curriculum for your audience.

The Thing to Keep In Mind...


While there are other done-for-you content companies out there, only Content Sparks specializes in sales and marketing products.  

Our products are developed by our in-house team, so this isn’t available for sale anywhere else.  

And 'Small Business SEO Master Class' was based on our 25+ years of experience developing products just like this one for Fortune 500 companies and small business owners...programs that get results.

Get Small Business SEO Master Class Now!

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
  
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

Again, this is Sharyn Sheldon, and thanks for reading.  

I hope you enjoy teaching Small Business SEO Master Class and I’m so excited to see what it’s going to do for your business and for your customers!

sharyn sheldon signature 2020 1 1

P.S. On the fence? Think about it this way...  

There’s a risk-free guarantee...   There's PROOF this works....  

And since it's EASIER to do this than to do it all yourself, why not give it a shot?

P.P.S. If you don't buy this, will your business hit a plateau?  

Will you continue to have to trade time for money?  

Or will you have to work even more hours to increase revenue, maybe even at the expense of your personal life?  

Don't let that happen to you.  

Get this now, and let’s start growing your business today.

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Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum