Social Proof Strategies
How to Harness the Power of Social Influence to Increase Your Conversions
With Social Proof Strategies, you’ll get everything you need to create your own webinar, workshop, lead magnet, or paid product that helps people harness the power of social influence to increase conversions.
Here's why you need to teach this topic...
Because most small businesses and entrepreneurs focus on doing their own selling and forget that other people can have a bigger influence on their sales than they can.
But businesses that build up and display proof that people love their products and services have a much easier time converting leads to customers.
Many businesses, even established ones, struggle with getting this ‘social proof'. They don't know where to start or where to use it. Luckily, you can teach them how in Social Proof Strategies.
[Check out the Module Overviews below for more details on what you'll cover in the course.]
Our ready-to-go program is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation.
And everything is editable and rebrandable.
So you can go through it yourself if you want to power-up your website content creation,
AND, you can use the same materials to help your audience.
That's because when you purchase a license to our customizable (PLR) courses, you get the rights to:
- Edit the content any way you want
- Put your name and brand on, and
- Repurpose it into whatever media you want
Then use your new course to…
- Attract a flood of leads for your other products and services
- Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
- Provide resources for your clients to help them get results (and win their lasting devotion)
- Create a nice new income stream with a paid program (it can even run on autopilot)
You'll be helping your customers gather and display the social proof that potential buyers need for making a decision.
And…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level too!
Here's what you'll be teaching...
There are 7 modules in the course, an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Here's a summary of each module's learning outcomes:
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - The Psychology of Social Proof
Social proof is a psychological phenomenon in which people base their decisions on what those around them have chosen.
In Module 1, you'll show your students how to identify the types of social proof that are available to use and for which situations they're appropriate.
Module 2 - The What and How of Social Proof
The first major consideration in choosing which type of social proof to use is to understand where this proof should come from.
In Module 2, you'll clarify where social proof should come from, so that your students can choose sources that their audience trusts or relies on for information.
Module 3 - Obtaining Social Proof From Your Customers
Once you've decided what type of social proof to use, the next step is to identify how you're going to obtain it.
In Module 3, you'll identify how your students can gain social proof from their customers and how to turn that proof into effective and impressive testimonials that reassure their audience.
Module 4 - Beyond the Testimonial: More Tactics for Social Proof
There are many more ways to demonstrate proof, and the combined approach is usually the best.
In Module 4, you'll teach your students how to implement other methods of social proof including "User-generated proof," which allows them to continuously gather social proof on autopilot.
Module 5 - Putting Your Social Proof into Practice
Once you have your social proof, it's time to publish it so that you can make it visible to the widest audience possible.
In Module 5, you'll show your students how to publish the social proof they've gathered so that they can strengthen their sales funnel and validate their customer's purchasing decision.
Module 6 - Building Your Social File
Gathering and publishing social proof is an ongoing process and should be a regular part of a marketing plan.
In Module 6, you'll demonstrate how your students can manage and monitor their social proof, making it a regular part of their marketing so that they can continually improve as they move forward.
Module 7 - Conclusion & Next Steps
You’ll conclude by recapping key points and guiding them through some action planning, so they’ll walk away knowing exactly what they need to do next to acquire and provide social proof in their business.
And here's all the content you'll get!
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
Here are a few ideas for using your content...
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
And get ideas for resources to use here:
Click the button below to get your license to "Social Proof Strategies" now:
Rapid Course Creation
It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.
It saved me at least $50,000 worth of my time.
I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.
Thanks to Content Sparks, I’ve been able to start a membership site
Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment.
As you can see, Content Sparks course kits pack in a lot of value.
That’s because as sales and marketing course specialists, we develop top-notch material for you.
So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.
And you don’t have to spend thousands of dollars to hire a team to do all of that for you.
Instead, you can easily and quickly create your own course…
With help from a company with a long track record of success…
You can earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.
Click the button below to get your license to "Social Proof Strategies" now:
I'm Sharyn Sheldon
I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.
During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!