Looking to add a second income stream to your coaching or consulting business?
There is no better way to scale your revenue than by selling a course. For coaches and consultants who are wary of the fits and starts that come with course launches, I have the solution for you: sell an evergreen course.
In this guide, I’ll show you what an evergreen course is, how to launch one that can scale your business and add a new stream of passive income, and give you a step-by-step plan to follow.
What is an Evergreen Course?
Unlike your typical course launch that follows a timed launch sequence, with a specific start and end date, an evergreen course can be bought at any time.
While course launches are certainly never short on excitement, an evergreen course can be attractive to coaches and service business owners who want to make a little passive income without preparing their list for a massive launch every few months.
Once your course is live on your website, you can drive traffic to it from your email list or through SEO/ads and watch those sales come in. You can always update your course as information needs to be updated and share updates with previous customers as a value-add and guarantee for new customers worried that information could be outdated.
How an Evergreen Course is Different From a Traditional Launch
You probably get the gist, but let’s break down the differences between an evergreen course and a traditional launch to compare the two:
Who Are Evergreen Courses For?
Evergreen courses offer some clear benefits to coaches looking for more passive income, but they’re not for everyone.
An evergreen course is especially good if you:
Even though an evergreen course technically does not follow the same pattern and schedule that a course launch would, my course launch guide and course launch checklist will be helpful in promoting your evergreen course (check out the download below to snag my launch checklist).
The Ultimate Online Course Launch Checklist
Use this checklist to take action with your online course today!
Pros and Cons of Evergreen Courses vs. Launches
It’s not always a clear-cut answer as to whether an evergreen course or a launch is better. For instance, I launch new courses in my shop every month and keep them there as an evergreen source of revenue.
Let’s review the pros and cons of evergreen courses vs course launches.
Pros and Cons of an Evergreen Course
Here’s a quick rundown of the pros and cons of selling an evergreen course.
Pros of an evergreen course
The advantages of selling an evergreen course are:
Cons of an evergreen course
An evergreen course has its downsides to be aware of. These cons include:
How to Create an Evergreen Course (The Easy Way)
While an evergreen course is a fantastic way to add some passive income to your business, there’s no way around it: creating a course can be time-consuming and expensive.
By our estimates, it can cost up to $5,000 to create a course from scratch! Fortunately, I’ve got a solution for you: PLR.
PLR (private label rights) allows you to purchase a course that you can tweak and brand in minutes and then sell on your website. PLR is the single best way to launch an evergreen course because it does all the hard work for you! Some PLR courses (like the ones in my shop) come with marketing materials and a sales funnel to speed up your sales process too.
If you want to create an evergreen course that can help scale your coaching or service business past six figures, I’ve got five easy steps for you to follow:
Choose a Course Topic
Start things off by choosing the right course topic and you'll set your course up for success from the get-go. I’ve got a few quick tips for you to pick the right course topic:
Pick something that solves a problem and aligns with your business and it’s hard to go wrong.
Remember that a good topic for an evergreen course will stay relevant longer than a course launch. Avoid trendy or time-sensitive topics in favor of courses your audience will crave for many months (or years) to come.
Purchase a PLR Course
Next up, purchase a PLR course that matches your topic.
I’ve got tons of PLR courses available in my shop across a variety of topics. From small business skills to sales tactics and marketing, check out my shop to find a course (and snag a 30% discount at the end of this post!).
The Ultimate Online Course Launch Checklist
Use this checklist to take action with your online course today!
Edit to Match Your Brand
While PLR courses get you 90% of the way there, you still need to customize them a bit to match your tone and brand.
Follow these steps to quickly customize your course and prep it for launch:
Check out my guide to customizing PLR content for a deeper dive.
Set up Your Course Funnel
Now that your course is ready to sell, let’s set up a sales funnel on your website to drive traffic to your new evergreen course.
For an evergreen course, you’ll need a basic sales funnel that includes:
Check out my guide to creating a course sales funnel for a deeper dive into this with examples! I’ve also written up a guide to writing a course landing page that converts like crazy, so check that one out too as you write yours.
Launch
Now you have all the pieces and place, so it’s time to launch!
A traditional course launch will include a presell sequence and sales sequence, but an evergreen course won’t need those. All you need to do is take your course live and drive traffic to it from your site.
You can jumpstart sales a bit though by trying out the following:
Thanks to the magic of PLR, you could purchase and prepare a course for launch in a weekend. Not a bad exchange of time if it adds a new passive revenue stream to your business.
Tips for Success in Launching Your Evergreen Course
Before you skip to the end to download your free checklist (and get a 30% discount on my shop), here are a few final tips for success that I’ve seen work well on our website and my customers.
Ready to Launch Your Evergreen Course? Download My Course Launch Checklist and Get a 30% Discount on Any PLR Course
Eager to launch your new evergreen course?
Now that you know what’s involved in launching your online course, it’s time to take action and start transforming lives as you generate new income for yourself. Your next step is to download my free online course launch checklist!
Click the button below to request your free guide and watch those sales roll in.
Enjoy!