Where and How to Sell PLR Products

Somewhere along your transformation from a struggling coach to a solopreneur superstar, you’ll find that the key to your success does not lie in tripling your client list or quadrupling your prices.

Your key to success lies in scaling through digital products.

You could create these products yourself. Or you could follow the path of many savvy and successful coaches and consultants by purchasing white-label ready-to-sell PLR products. 

Once you have bought a truckload of PLR products, though, where will you sell them and how? I’ve helped many coaches and consultants in your shoes scale their businesses through PLR, and I’m going to share the exact blueprint you can follow in this guide.

What is PLR?

PLR (Private Label Rights) content is any type of content that gives you the right to edit, change, or modify it however you want. Some sites vary the limitations of these rights, but the intent is the same.

For example, take a ready-to-go online course like the ones we sell here at Content Sparks. You are free to edit everything from the course content to the sales funnels and pages that come with it. Rather than create everything from scratch, PLR allows you to turn months of work into minutes, leaving you to polish and refine before selling your products.

MRR is another type of content you can purchase and resell. However, it’s worth noting that MRR content cannot be edited. This is what makes PLR special – it’s a “FastPass” to high-quality content that is uniquely yours. 

Once you purchase the private label rights to any online content, you can treat it as either a finished product or a rough draft of your own. It's yours to edit, transform, or publish in any way you want. From PLR eBooks to webinars, this is the best way to scale a coaching, consulting, or services business. 

What PLR Products Should You Sell?

This is the fun part: pretty much anything you want!

Some PLR products will be better suited as low-ticket offers or mini-upsells. These lower-priced products could be planners, templates, or bite-sized courses. They’re great as order bumps to complement your higher-ticket offers, but they aren’t going to sustain your business on their own.

That is where higher-priced offers like courses, curriculums, or workshops can come in handy. These can be sold as premium offers on your website that can supplement or even replace, your work with clients. 

If you want to power up your business to new heights, I recommend mixing in lower-ticket and higher-ticket offers. This will give you the flexibility needed to test different products and allow you to capture sales from customers at various buying stages. 

How to Sell PLR Products

Buying PLR products is easy – just click that big “Checkout” button once you’ve filled your Cart, and the product is yours. 

Savvy coaches and consultants know that there’s a bit more to it than purchasing a product and slapping it on a sales page, though. Here are the exact steps to follow:

Find a Source for High-Quality PLR Products

First, you need to know where you will buy your PLR products from. 

Of the dozens of PLR sites out there, where do you start? To help you, I’ve curated the best ones for you to choose from, all of which I’m familiar with and know the owners. These sites all show a commitment to creating products for different niches and selling high-quality PLR content as opposed to low-quality products that are more trouble than they are worth. 

Start with one of these, and you can’t go wrong.

Purchase Your Products

Once you find a source for your PLR products, browse around and make your purchase!

Many big PLR shops will offer categories for the types of products or topics they cover. I list the most popular product categories in my main menu to make it easy to start browsing:

But I also have filters in my shop so you can quickly browse through dozens of options:

I recommend choosing a topic that would interest your customers and relates to your core business (for example, if you are a social media strategist, then maybe choose “content marketing” or “digital marketing”), and then select product types that could fit into your sales funnels, like:

Check out my guide to setting up funnels to scale your business for a deeper dive into the strategy behind this.

Rebrand and Tweak Before You Sell

Once you purchase your products, it’s time to rebrand and adjust them to match your unique voice. 

My advice is to keep it simple. 

If you purchased a high-quality PLR product (like the ones in my shop), then most of the hard work is done for you. I like to break editing/customizing PLR products down into the following steps:

Check out my guide to customizing PLR content for a full walkthrough.

Sell on Your Website

Now you’re ready to sell and watch those dollars roll in!

Place your newly purchased and customized PLR products on your website and work them into your sales process. As I said earlier, you can use them as upsells and entry offers or sell them as premium products with their own dedicated landing page and launch sequence.

You’ll save hundreds of hours (and many more dollars) by buying PLR products, freeing you up to spend more time testing your launch sequences and messaging. And trust me, that is when the sales really start to pour in.

Don’t worry I’m not going to leave you empty-handed here; read on for a few resources to help your PLR product launch.

Resources to Help Your PLR Product Launch

Even with the best PLR products in hand, you still need to put in a bit of work to make sure your launch goes without a hitch. 

I’ve collected my very best launch resources in the list below to help guide you through the process of marketing and selling your products.

Now there’s nothing stopping you from a successful launch. 

I have a special gift for you, by the way, to make things even easier…

Ready to Sell PLR Products? Claim your Free PLR Product

There’s an even quicker way to start scaling your business: start with a free PLR product.

Every month, I release a high-quality PLR product for free. So click that button below to see what’s available this month and join my list for updates on new free products as well as newly launched products in my shop. 

Enjoy!