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Copywriting 101 for Small Businesses

$197.00

Teach your audience how to write copy using proven formulas that capture attention and convert. With your brandable, ready-to-teach course, theyโ€™ll be able to:

โœ… Understand what copywriting really is and how to use it across all their marketing
โœ… Apply proven formulas and techniques to craft headlines, emails, sales pages, and more that drive action
โœ… Improve website visibility with simple SEO copywriting strategies
โœ… Study what top brands do to sharpen their own copy and stand out

Everythingโ€™s customizable and ready to deliver your wayโ€”live, recorded, or as a coaching program.

Ready to Stop Trading Time for Money?

Start Selling Your Own High Value Course on Copywriting 101 For Small Businesses

Start Selling Your Own High Value Course on Copywriting 101 For Small Businesses

Are your audience struggling for sales? What if just a few simple shifts in your words could turn browsers into buyers, again and again?

Business Consultants, Coaches, and Educators,  

Did you know that...  

 "8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest" - Copyblogger  

Ouch! 

 That puts a lot of responsibility on the headlines you write  

....let alone the rest of your content.  

Conquering the challenge of writing masterful headlines is just one small part of the art of copywriting. 

You also need to know how to use words and phrases that resonate with your audience, that show you understand them, and that naturally lead them to buy from you. That's why...  

Copywriting is a skill that most marketers want to get better at.

They know that their copy can mean the difference between a struggling business and a business whose growth sky-rockets.  

What does that mean for you?  

If you can teach people how to become better copywriters, then...  

  • They'll see you as the expert who they can come back to again and again 
  • They'll see the results you can help them achieve 
  • And they'll GLADLY pay you to help them 

But to get started, you need some great content that you can teach from. That's where our brandable, customizable course will help you. 

In Copywriting 101 For Small Businesses, you'll show your students how to...

  • Clearly define what copywriting is and how to use it across all their marketing to grow their business
  • Apply proven techniques and classic formulas (like AIDA) to write persuasive copy that converts
  • Boost their website visibility by weaving in simple, effective SEO strategies
  • Study and borrow from top brands so they can sharpen their own unique copy style
  • Build an action plan to update and improve existing copy for better results right away

And with Copywriting 101 for Small Businesses, you get everything you need to deliver and sell your own course, including:

  • Student Materials (Course Book, Action Guide, Worksheets, Sample PLR content, and more)
  • Instructor Materials (Slideshow, Implementation Guide, Course Delivery & F/up Emails, and more)
  • Marketing & Sales Content (Lead Magnet, Nurturing Emails, Blog Posts, Sales Page Copy, and more)

Get Your Complete, Brandable Course Kit Now!

Total Value: $8,000+
Regular Price: $297
๐Ÿ”ฅ Early Bird Special: Only $97

โœ” Ready-to-teach course with done-for-you materials
โœ” Everything fully customizable to match your brand
โœ” BONUS: How to Buy Quality PLR - Mini-Guide included for a limited time

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Risk-Free Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials for a full 7 days.
 
If you donโ€™t think you or your customers can benefit from the content, just email us at support@contentsparks.com.

We'll refund you. No questions asked.

Because your success (and your students') is what matters most.
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A game-changer for me and my clients!

Your products have been a game-changer for me and my clients! The content is amazing and thorough, and you get a lot more for your money than some of the other PLR products I've purchased!

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Thanks to Content Sparks, Iโ€™ve been able to start a membership site

Thanks to Content Sparks, Iโ€™ve been able to start a membership site. I always wanted to do it, but never had the time. Iโ€™m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment.

Tamara Patzer

Why Use a Ready-to-Go Course from Content Sparks?

Hands-On Learning:

Your students dive right into each topic with practical, step-by-step activities that make their learning stick.

Immediate Application:

Everything students learn is designed to be implemented right away, so you'll give them fast results from your course.

Fully Customizable:

It's easy for you to make each course your own by tailoring each part to your unique brand, voice, and audience needs.

Flexible Use:

Ideal for online courses, live webinars, in-person workshops, or one-on-one coaching sessions.

And when you offer a course like this, you also:

Add an Income Stream

Use it as a standalone product, part of a larger package or membership site, or even in a sales funnel that leads to other offers.

Become a Trusted Advisor

You won't just be spouting theory. Your students will take immediate action to apply what they learn to their business.

Deepen Client Relationships

By delivering training that makes a tangible difference, your students will sing your praises and want to work with you again and again.

You'll find more details of what you'll teach and all the materials you'll get further down the page.

Ready to get started right away?

Get the full 'Copywriting 101 For Small Businesses' course kit now!

NOTE: You'll see a page after you add this course to your cart with the options to add other course-enhancing content.

Course Modules Overview

PLR Course Introduction

Introduction  

You'll give an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 - What Is Copywriting?

In Module 1, you'll start by discussing the meaning of copywriting, how it is used, and why it is important for the success of small business owners and entrepreneurs.

PLR Course Module 1
PLR Course Module 2

Module 2 - How to Become a Better Copywriter Today

In Module 2, youโ€™ll jump right into some proven techniques and shortcuts that your customers can apply to their copywriting immediately. Often, itโ€™s little changes in words that can make the biggest impact on results. 

Module 3 - 8 Proven Copywriting Formulas

In Module 3, youโ€™ll teach some powerful copywriting formulas that make it easy to know just what to say to a target audience, even when it's impossible to talk to them face to face about products and services.

PLR Course Module 3
PLR Course Module 4

Module 4 - How to Get Your Content Found: SEO Tips

Now that your learners have started applying their new copywriting skills, in Module 4, you'll teach them how to identify what they need to do to make sure all that powerful writing gets found by Google and seen by their new customers.

PLR Course Module 5

Module 5 - Advancing Your Copywriting Skills: Learn from Companies Who Do It Best

In Module 5, youโ€™ll explore and learn from companies that lead the pack in creating powerful copy that gets them new customers and presents them as leaders in their industry.

PLR Course Module 6

Conclusion and Next Steps

Your customers have started writing winning copy by the end of your course, but thatโ€™s just the tip of the iceberg. In the concluding module, they'll spend some time reviewing what they learned and youโ€™ll help them put together an action plan for moving forward to success.  

Ready to teach this course?

Remember:

  • Everything is brandable. 
  • Everything is editable.
  • Everything is ready to go.

Click below to grab your license:

Get your license to Copywriting 101 For Small Businesses now:

Here's exactly what's inside 'Copywriting 101 For Small Businesses':

Everything is fully editable, carefully organized, and ready to teach - your way.

Student Materials (Value = $3,000+)
  • Course Book  (Student Guide) - 72 pages of step-by-step content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop.
  • Action Guide (21 pages)  - which helps your students take action on what they learn, so youโ€™ll have happy, successful customers
  • Summary Cheat Sheet (2242 words, 19 pages)  - which you and your students can quickly reference to save time, versus having to refer to the Course Book or lesson videos every time (Customers love these!)
  • Graphics (18) - used in the Course Book and slideshow, which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
  • Course Overview Infographic - A visual overview of the course that you can use as a detailed overview of all the modules and lessons in the course, so students know where they are at any given time (in .pptx, .pdf, & .png)
  • The 16 Most Powerful Phrases in Sales Copy - Infographic, (.pptx, .pdf & .png)
Instructor Materials (Value = $2,500+)
  • Slideshow (180 Slides) โ€“ divided by module and lesson โ€“ which gives you a ready-made presentation for classroom, webinar, or video. You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time)
  • Speaker Notes - that give you the full script and instructions, so youโ€™ll know exactly what to say (just add some of your own language and examples)
  • Evaluation Form - so you can get student feedback and further customize the course for your audience (and turn them into raving fans)
  • 5 Follow-up Emails - to send to participants after the course, which allow you to continue to provide value and build relationships, so you can make them customers for life (a decent copywriter charges at least $100 per email) 
  • Building AIDA โ€“ Attention, Interest, Desire and Action (287 words)
  • Learn from These Companies that Rock at Copywriting (410 words)
  • The Objections in Your Readersโ€™ Minds (410 words)
  • More SEO Copywriting Tips (339 words)
  • Somebody Call the Grammar Police โ€“ 11 Common Mistakes that Make You Look Dumb (354 words)
  • Implementation Guide, Instructions, and Top Ways to Deliver Your Training - which help you select the right delivery method for you and your audience, and deliver the quality and results your students expect!
Lead Generation Materials (Value = $2,000+)
  • Opt-In Report โ€“ Uncover the Top 10 Secrets to Writing Copy that Converts - which gets new people on your email list, so you can sell your course ($550 value)
  • Opt-In Slideshow - which gives you the same report in a presentation format with speaker notes, so you can also present it in person, as a video, or on a webinar (webinars have been proven to have the highest conversion rates!)
  • 5 Nurture Emails - to send to people after they receive your lead magnet, which will increase your own credibility and sell the course for you, saving you time and converting more subscribers into customers ($500+ value) 
  • 3 Powerful Formulas to Work Social Proof into Your Headline (395 words)
  • Hereโ€™s a Little Secret for Tapping into What Your Customer Truly Desires (321 words)
  • Sprinkle Your Copy with These 3 Magic Words and You'll See Conversions Rise (320 words)
  • The Secret Ingredient to All Good Copy โ€“ Authenticity (342 words)
  • 5 Things You Need to Know about Your Customer before You Can Write for Them (328 words)
  • 5 Blog Posts - which give you pre-written marketing content to spark discussion on your blog, so you can build more excitement for the course ($1000+ value)
  • Words Make Promises - How to Avoid Losing Your Business to a Massive Lawsuit (464 words)
  • Your Spellcheck is Lying to You โ€“ Why You Must Proofread Your Copy (478 words)
  • Itโ€™s All About Me โ€“ Employ WIIFM and Cut Out the Bragging (470 words)
  • Writing for Your Best Customer (428 words)
  • Now Tell Them What to Do โ€“ The Call to Action (444 words)
  • Infographic: Top 33 Emotional Words That Grab Your Readerโ€™s Attention (in .pptx, .pdf &.png)
  • Cheat Sheet version of the Opt-in Report, pre-written Social Media Posts, and more!
Contents are delivered in docx, pptx, xlsx, and Canva templates. 

The best part?

When you license Copywriting 101 for Small Businesses, you get:

  • Full rights to rebrand, customize, and repurpose all content
  • Editable files in .docx, .pptx, .xlsx, and/or Canva
  • Step-by-step, actionable content your audience will love
  • Over 30 years of expert instructional design behind every word

Hereโ€™s what business owners just like you have to say about Content Sparks:

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I instantly recognized the value

I've been around the block when it comes to designing courses, and I instantly recognized the value in what they were offering.... I decided to take the plunge with Content Sparks' materials by using their Time Management course as my guinea pig. And guess what? I was able to customize and create the online course in just a week! I launched it to my email list for $47, and sold 21 courses over four days, earning nearly $1,000. Now, I've bumped up the price to $97 and plan to use this course as an upsell. It's been a win-win situation.

Mary Schiller Author and Coach
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I've been a customer/fan ever since

My training and coaching practice is more profitable and less stressful because of Content Sparks. I searched the internet for private label content solutions to avoid starting from scratch every time I had an idea for a new product. Luckily one deep SEO rabbit hole led me to Sharyn's excellent site, and I've been a customer/fan ever since. I use the courses to power my private coaching, membership sites, and premium value workshops. Content Sparks has researched, written, and packaged the best business fundamentals, so you don't have to. These resources have saved me time and earned back my investment.

Javontae Williams Owner, Red and Brown Lifestyle Media

Frequently Asked Questions

  • FAQs about Copywriting 101 for Small Businesses

  • FAQs about White Label Content

  • How Much Can I save?

  • How Much Can I Earn?

Can I see a sample of the course content?

Sure! You can see an excerpt from the Course Book HERE:

ContentSparks.com/Copy101_Sample

And if you have more questions, you can always content us at support@contentsparks.com

What are the specific learning objectives for the course?

The following are the learning objectives your students will achieve when you teach the course on Copywriting 101 for Small Businesses as shown in the Course Book.
By the time you complete the course, you will be able to:

  • Clearly define copywriting and identify ways you can use it in all areas of your marketing to help your business grow.
  • Use several copywriting techniques right away that will improve the results of your current sales or marketing copy.
  • Take one sales letter, web page, or other piece of marketing content and apply the AIDA formula to create copy that converts and urges your reader to take action.
  • Pick 2 SEO techniques that you can use to help your web copy get found and indexed by Google and apply them to your website, sales page or online product page immediately.
  • Identify the techniques and strategies used by companies that excel at copywriting and brainstorm ways you can use these tips in your own copy.
  • Create an action plan for updating existing copy and improving it using the copywriting techniques you have learned

Can I teach this course if I've not taught these skills before?

Yes... absolutely!


You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach.

Another way to teach Copywriting 101 for Small Businesses if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.

Does this course only work online or can it also be an in-person workshop?

Here at Content Sparks, we've given you everything you need to run your courses online virtually.

However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar.

Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results. Depending on time needed for action steps, you may want to divide the course into multiple sessions.

And make sure they arrive with any materials or tools they need in order to complete action steps - such as their laptop!

Many of our clients do amazing in-person events with our course kits, and you will too.

Can I create a high ticket offer with this?

Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.

You could also turn this whole course into a VIP weekend, and deliver Copywriting 101 for Small Businesses in person in a luxury venue.

A little extra thought turns Copywriting 101 for Small Businesses into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.

What curriculum could this be part of?

Anything about marketing would be more valuable with the Copywriting 101 for Small Businesses course added in.

Check out Achieve Breakthrough Sales to see related courses you can put together to create the perfect curriculum for your audience.

Why Choose Content Sparks?

Sharyn Sheldon

When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:

  • Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
  • Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
  • Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.

In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.

Get Your Complete, Brandable Course Kit Now!

Total Value: $8,000+
Your Price: Only $197

โœ” Ready-to-teach course with done-for-you materials
โœ” Everything fully customizable to match your brand

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
  
If you donโ€™t think you or your customers can benefit from this content, let us know in the first 7 days, and weโ€™ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if youโ€™re ready to take action quickly to get to that next level, you could be closing sales in the first week.
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This is first-rate stuffโ€”highly recommended

When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.

This is first-rate stuffโ€”highly recommended. Period.

Daniel Ulin

You could spend days or even months building a course yourself, 

โ€ฆOR launch one this week!

Grab your license today and you'll immediately get:

  • A course your audience actually wants
  • Tools to promote it
  • Content that helps you grow your business

Grab your license to Copywriting 101 for Small Businesses now:

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and posts on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

What You Can and Can't Do with Your Content

ContentLicenseRules ThumbsDown

No You Can't...

  • You can not sell or pass on your license to anyone else
  • You can not sell or share the editable materials (eg, Word, PowerPoint, Canva templates, etc)
  • You can not sell the private label, resell, or master resell rights
  • You can not publish the content freely on the web (except for blog or social media posts
  • You can not add the content to free membership sites
ContentLicenseRules ThumbsUp 1

Yes You Can...

  • You can edit, add, remove, or break it up
  • You can sell it without editing the contents
  • You can put your name and branding on it
  • You can transform it into other formats (video, audio, infographics, etc)
  • You can combine it with other content or products
  • You can offer it as a bonus (for customers, members, students, affiliates, etc)
  • You can add it to paid membership sites
  • You can use it for lead magnets or other gated content

Want to learn more about Sharyn Sheldon & Content Sparks? See our About page >

Copywriting 101 for Small Businesses

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