Here’s a question I get all the time.
“If I use your blog posts on my site, won’t that affect my SEO, or will Google penalize my site?”
It doesn’t take long traveling down the SEO rabbit hole to find horror stories of duplicate content tanking websites or outright removing them from Google.
How much of it is true? Will your site be penalized if you purchase PLR articles? Will your products stand out if you purchase PLR courses? And what is the best way to rewrite PLR content to make it unique?
I’ll answer these questions and more in this article.
Duplicate content refers to identical pieces of content published across the web or within your site.
For example, if you had blog posts on your website that were identical to each other or if another website copied your blog content, both cases would be considered “duplicate content.” Duplicate content is more common than you’d think; many sites have duplicate content without realizing it or creating it on purpose!
Duplicate content can appear in a few other forms, though not all of them are benign:
And if you’re in a crowded niche, chances are you’re answering many of the same questions as your competitor. While this content is not word-for-word duplicate content, some blogs only have so much to say about a particular topic and will overlap.
So, duplicate content is the same content on the same website. Is this a cause for concern? Read on.
The Real Problem With Duplicate Content
Duplicate content (especially when it comes to PLR) is a concern for two reasons:
The second problem is an easy one to fix – simply customize your PLR products and voila, you have a unique product for your customers.
The first bullet is a thorny question for SEO. Google doesn’t care so much if your content is the same as another piece of content already on the web. The issue is that when Google has two or more pieces of content that are identical, then content quality matters a lot less than the authority of your website.
Authority is a measure of how important your site is. The older your website, the more traffic it gets, and the more websites link to yours (called backlinks by SEO folks), the more authoritative your site is.
But authority isn’t cheap – especially when it comes to getting backlinks. As a result, if you are outright duplicating websites that are more authoritative than you, then you are facing an uphill battle when it comes to outranking them.
Need help Customizing Your PLR?
Download the Checklist and 30% off your first order!
So What Happens When I Publish PLR Articles?
You won’t (or likely won’t) be penalized by Google for publishing PLR content, so what’s the worst that can happen?
While you won’t tank your rankings, if you’re in a crowded niche or going up against big competitors and have content identical to them, then chances are good that you won’t rank. If ranking on Google and getting gobs of traffic isn’t your goal, then I’d suppose that’s not so much of a concern.
But even if traffic isn’t your goal, it’s probably better if you find a few key ways to differentiate so that you stand out. Even if ranking isn’t your goal, when people do read your content, they’ll see that it’s different and get a sense of your unique brand and voice.
Isn’t that worth spending a few minutes customizing your PLR articles? Read on as I break down tactics you can use to rewrite your PLR articles.
How to Rewrite Your PLR Articles: 3 Fast Tactics
Rewriting PLR content doesn’t need to take hours of time. Here are three quick tactics you can use to enhance and rewrite your PLR articles:
Add Unique Insights and Experiences
There's nothing more powerful than adding your own experiences to a PLR Article.
For example, suppose I took an article from my 10 Done-for-You Blog Posts & Emails: Lead Magnets pack. Specifically, let’s say I choose the one titled “How Email Marketing Can Help Your Business: It’s All About the List.”
The post opens with the following paragraph:
Even if you run a brick-and-mortar offline business, an email list can help you grow your customer base and build deeper relationships with them. Through the content you share with them there, they’ll become buyers and brand advocates. Here’s how it works.
Here's how I'd make that paragraph "mine":
Coaches: It doesn't matter if your business is predominantly offline. An email list can help you grow your customer base and nurture relationships with them. How does that happen? Through the content you share with them! Email is more personal, and over time, your subscribers will become buyers and brand advocates. Ready to dig deeper?
As you can see, we both started with the same PLR Content, and I included my audience. I referenced a myth they have about email lists (I don't need one because my business is offline), and I kept the reference to the customer base. Then, I tailored the rest of the paragraph to my audience.
This isn't duplicate content; it's not the type of content that gets you into trouble. It's the type of content that a coach would see and feel that it was talking directly to them.
In this way, PLR helps me rapidly speed up my process for content creation rather than being the sole provider of content for a website.
FREE Checklist for Customizing Your PLR
Download the Checklist and 30% off your first order!
Customize and Personalize to Match Your Audience
When it comes to using our done-for-you blog posts, the secret to being found and getting the right traffic is to customize it to your audience and add your own content where possible.
For example, you can add:
This isn't duplicate content; it's not the type of content that gets you into trouble. It's the type of content that a coach would see and feel that it was talking directly to them.
In this way, PLR helps me rapidly speed up my process for content creation rather than being the sole provider of content for a website.
And more enhancements that are directly relevant to your audience. That includes changing the title, sub-headings, and other key bits of language to ensure your audience knows it's for them.
Note: Targeting working moms? Then put that phrase in your title, along with examples in your posts. Aiming to work with tech startup founders? Put that into the post, and search engines will know that when someone searches for "tech startup marketing tips," your blog post on the topic is the one to show.
Enhance with AI
Following the above tactics will help you quickly create customized pieces of content for your site, but if you’re too short on time for that, I’ve got another tip: use those sections as prompts for your favorite AI assistant.
AI tools like ChatGPT and Claude are truly game-changers for PLR content transformation. Simply feed the text to these tools and give it a prompt like:
And so on.
Instead of spending hours manually rewriting, you can feed the original content through AI with specific instructions about tone, style, audience, and target keywords.
Rewriting PLR Articles: A Checklist
You can build a web presence and thriving blog with PLR articles, you just need to make the necessary changes to stand out.
Start by purchasing high-quality PLR articles. Low-quality or free stuff will likely not be very good and give you a much bigger headache than writing content from scratch.
Once you have your PLR articles, the next step is to copy and paste them into your site and edit them.
PLR Articles can be used as-is, but we always recommend you add value to your content by adding some customization. It can take 2+ hours to write a good quality blog post from scratch, even with the help of AI. Or just 20 minutes to edit a PLR Article so your audience loves it.
As you can see, duplicate content isn't really an issue when it comes to PLR Content and White Label Courses, and you won't feel a negative impact or traffic filter if you follow the tips I've shared with you.
Remember this the next time someone tells you horrible things will happen to you if you use PLR Articles: They have just enough knowledge to be dangerous (to your business) but not enough to help you overcome it. You can always share this article with them - they'll love you for it!
What are you going to create your next blog posts about?
Want a downloadable checklist to help you customize your done-for-you blog posts?
Click on the link below and add your contact info. We’ll send it right over.
Enjoy!
Ready for some premium quality PLR to ignite your content marketing? Start here:
Explore our PLR blog posts & emails
Rapid content creation starts here:
NOTE: Pick from individual packs or grab
5-pack bundles at a discount
That was very helpful. I would almost rewrite the entire blog post and it was exhausting. Thanks for clearing that up.