If you've never come across the term before, you may very well be asking yourself, “What is PLR content?” Don't worry. There are veteran online marketers who don't really understand the value of this type of content and how it works. So let's go through the basics.
What is PLR?
PLR stand for Private Label Rights. PLR content is any type of content that gives you the rights to edit, change or modify it however you want. Some sites vary the limitations of these rights, but the intent is the same.
If this sounds foreign to you, think again. I'm sure you've shopped in supermarkets or chain stores that have products with their names on them. Do you think they made those themselves? No way. Most of these stores buy their private name products from generic manufacturers who give them the rights to put their own name on them. So the package of pasta that has your local supermarket's label on it may be exactly the same as the one down the road with another market's name. That is PLR content. Same product, different look and label.
What is PLR Content Online?
In the online world, PLR looks a little different from that package of pasta. It's far more valuable and flexible for your needs. While the local supermarket can only put their name on their goods, PLR to online content gives you the ability to alter it however you want.
For example, take a ready-to-to online course, like the ones we sell here at Content Sparks. You can take the provided PLR articles in the Lead Generation Materials and use them as-is on your blog, if you like. However, you can also take that article and break it into little pieces to use as daily tips on your Facebook page. You could also combine the blog posts together into a longer report, or even enhance them with other articles to create a complete ebook.
And that's just taking one small part of the content provided in our full course kits! You can customize and put your name on the full course and teach it as your own – either to current customers and clients, to new prospects, or as a paid program for brand new customers.
Once you purchase the private label rights to any online content, you can treat it as either a finished product or a rough draft of your own. It's yours to edit, transform or publish in any way you want. You can even use it in physical products like that pack of pasta – only far more educational!
What is the Purpose of PLR?
The whole point of buying PLR content is to make your life easier. As a business owner, you have a lot of demands on your time and a great deal of content you need to create. Private Label Rights content gives you a base of materials to work from so that you don't have to do it all yourself. You can buy content for:
- Your blog or website
- Marketing material and promotions
- Your own product and course creation
Everyone always says that you shouldn't reinvent the wheel. Well, creating your own content from scratch every time is the same as reinventing the wheel. If you already have the content, you can invest your brainpower making it better rather than building it from the ground up. When you think about buying PLR content, consider it as getting the first half of your work done for you at a bargain. It helps you make the most use of your valuable time.