Content Design Essentials

Content Design Essentials

$147.00

Prepare your clients to craft engaging content experiences, boosting their search engine rankings and creating content that converts.

This short, ready-to-teach workshop can be delivered live or as a self-paced course.

You’ll get everything done-for-you and ready to customize, including:

  • Coursebook, Action Guide, Worksheets
  • Cheat Sheet, Slideshow
  • Sales Page Copy
  • …and more!

 

Teach your clients how to create content that looks great, reads beautifully, and converts consistently.

Are your clients still publishing long blocks of text and wondering why their blogs, emails, or web pages aren’t getting results?

If they’re like most online business owners, they’ve probably said things like:

  • “I’m writing lots of content, but no one seems to engage with it.”
  • “I add images, but it still looks unpolished.”
  • “I know I need a call to action, but I’m not sure where or how to add it.”

Lots of people get caught up in what the content says, but they forget about how it’s designed.

Content (including blogging) remains one of the most popular ways to market an online business, but it’s changed dramatically. A 300-word post won’t get traction anymore. Readers want content that feels easy to read, visually engaging, and clearly leads them to the next step.

That’s why effective content isn’t just about words. It’s about how you combine text, visuals, and calls to action to create a complete content design experience — one that holds attention and encourages action.

When you teach your clients how to design their content for success, you’re teaching them how to:

  • Improve visibility in search engines and AI-powered search tools
  • Increase engagement and conversions
  • Create a remarkable reader experience that keeps audiences coming back

And the best part? If you know even a little about content creation, you can easily teach Content Design Essentials.

Help your clients design content that performs beautifully

In this ready-to-teach workshop, you’ll show your students how to design content that captures attention and guides readers naturally toward taking action.

They’ll learn how to create layouts that are easy to read, use visuals that enhance their message, and place calls to action where they’ll have the most impact.

By the end, they’ll have a repeatable framework for turning words, visuals, and structure into content that converts.

In this workshop, your students will discover how to:

  • Identify the key design elements that turn content from average to engaging
  • Organize and structure layouts for better readability and flow
  • Use visuals strategically to emphasize messages and boost understanding
  • Integrate calls to action that feel natural and convert effectively
  • Apply simple design principles to blogs, emails, and web pages — no design background needed
  • Use AI tools responsibly to enhance content quality, structure, and optimization without losing authenticity
  • Create a consistent content style that builds recognition and trust

They’ll walk away with a practical framework they can use to design high-performing content every time and the confidence to make their words look as good as they sound.

Who is this workshop ideal for?

Perfect for coaches, consultants, and service providers whose clients:

  • Write blog posts, newsletters, or website content that isn’t converting
  • Want to improve readability, engagement, and flow
  • Need professional-looking content without hiring a designer
  • Are learning to use AI tools to enhance their marketing, not replace it

Whether your audience runs an online business, teaches content marketing, or helps clients grow their visibility, this workshop helps them create content that performs and impresses.

No experience? No problem! We've done all the prep for you:

You’ll get everything you need to deliver the workshop with confidence:

  • Fully customizable slides, ready-made worksheets, handy checklists, and clear scripts—just add your brand and you're good to go.
  • Simple, step-by-step instructions, so you'll feel confident delivering the workshop from day one.
  • Flexible use so you can teach it live, sell it as a standalone course, or integrate it into another larger program - whatever works best for you and your business

Why choose Content Sparks?

We’ve spent 30+ years developing practical, professional-quality business courses. Our ready-to-go content helps you deliver valuable results for your audience - without stress or long planning and creation times.

With our editable, done-for you content, you can use this course under your own name and add your unique spin.

Teach it to clients, sell it for additional income, or use it to attract new customers and build your list of leads today!

Help your clients transform their content - no design background necessary.

Click the button below to get your license to the "Content Design Essentials" Today!

Only $147 

Add to Cart
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I now have a delicious buffet of the finest packages

With a lifetime in marketing, copywriting, and design, I find Content Sparks is the place to turn to shortcut my time required and ramp up my training products. I now have a delicious buffet of the finest packages, complete with checklists, worksheets, emails, ebooks, and PowerPoint decks. Starting from a blank screen is a waste of time. Starting with a Content Sparks package is priceless. On top of that, Sharyn Sheldon does thoughtful and responsive YouTube LIVES. If you haven't figured it out yet, I highly recommend Content Sparks.

Dr. Donna Blevins MindShift Coach & Communication Catalyst
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My coaching really took off!

Once I started to seriously use content from Content Sparks, my coaching results really took off (I increased the number of coaching clients 200% over 18 months), raising my prices twice in that time. Coaching areas with the most impact on clients’ business are social media/blogging and the customer journey. Since moving into publishing courses, I’m seeing steady growth in the business growth offering I’m focused on growing. I’m happy to move from group coaching to online courses. I know it’s doable!

Barbara Jemmott

Here is what your students will cover in the workshop:

Content Design Essentials Roadmap

Here's what you'll be teaching...

There are 5 modules in the course, with multiple lessons, an introduction, and a concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.

Here's a summary of each module's learning outcomes:

Introduction

You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 - Start Here

Blogging is a powerful marketing technique and a critical part of your content marketing strategy. If your posts aren’t delivering results, then you might need to shake up how your blog content is presented.

In this first module, you'll help your students set specific goals for their content and align them with their readers’ journey, so that each post moves them closer to taking action.

Module 2 - Content Design Best Practice

People have less time for reading and have become used to scanning text. The people reading your blog posts won’t read every word. This is where you may need to start your upgrades to your content design.

In Module 2, you’ll have your students design blog content that looks as good as it reads, using proven design strategies that attract attention, keep readers engaged, and reflect their brand.

Module 3 - Engage & Convert Your Readers

A well-designed content experience will engage and convert readers. Ultimately, you want readers to take the action you’ve suggested and move them to the next stage in your sales funnel.

In Module 3, you’ll teach your students how they can create  blog posts that flow naturally and inspire action, using stories, visuals, and structure to guide their audience through the content.

Module 4 - Optimize Your Content

There’s no doubt about it; content marketing and search engine optimization (SEO) go hand in hand.

In Module 4, you'll walk your students through how to use AI tools where appropriate to improve and optimize their content – without losing their authentic voice or personal touch.

Module 5 - Conclusion & Next Steps

In this final module, you’ll have your students review and improve their content over time, using what they’ve learned to refine old posts and create new ones that perform better and reach more readers.

And here's all the content you'll get!

Student Materials
  • Course Book  (Student Guide) (7558 words, 43 pages) - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
  • Action Guide ( 20 pages)  - which helps your students take action on what they learn, so you’ll have happy, successful customers
  • Blog Post Checklist - To use alongside the Action Guide, that will help your students to audit their blog posts
  • Blog Post Content Template - A 5-page template to help your students with structuring their blog post content
  • Blog Post Design Template - A 4-page template to help your students create a design document for their blog posts
  • Summary Cheat Sheet (2,364 words, 16 pages)  - which you and your students can quickly reference to save time, versus having to refer to the Course Book or lesson videos every time (Customers love these!)
  • Graphics (13) - that are used in the Course Book and slideshow, which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
  • Course Overview Infographic - A visual overview of the course that you can use as a detailed overview of all the modules and lessons in the course, so students know where they are at any given time (in .pptx, .pdf, & .png)
  • Course Roadmap - A high-level visual of your student's journey through the course, which shows where they are and the key milestones they've reached (.pptx, .pdf & .png)
Instructor Materials
  • Slideshow (96 Slides) – which give you a ready-made presentation for classroom, webinar, or video. You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time)
  • Speaker Notes - that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language and examples)
  • Top Ways to Deliver Your Training Program – Use our tips for picking the best way to deliver your course, based on your audience and your own skills.
  • Instructions for using your new content – Step-by-step tips for getting started, customizing, and repurposing your content.
Lead Generation Materials 
  • Social Media Posts & Images - 30 tips for sharing on social media
Sales Page Copy
  • Sales Page Copy Template – Use your favorite landing page template and enter the sales copy text directly into that template, customizing it to sound like you and to resonate with your unique audience’s needs. We even provide placeholders and instructions for how to customize the copy so it will convert to more sales!

Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.

Here’s what coaches and business owners just like you have to say about Content Sparks:

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I instantly recognized the value

I wouldn't have a business without online courses. They have brought in at least half of my revenue each year. Now, I'll be able to create them faster and with even better quality.

Mary Schiller
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Rapid Course Creation

It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.

Chris Gloss Possibilities Coach

Click the button below to get your license to the "Content Design Essentials" Today!

Only $147 

Add to Cart

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

Frequently Asked Questions

  • FAQs about White Label Content

  • How Much Can I save?

  • How Much Can I Earn?

What does my license allow me to do with my Content Sparks content?

Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).

You can then share or sell the content with paid customers or prospects who have given you contact details.

The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.

What am I NOT allowed to do with my Content Sparks content?

You are not allowed to sell or give away a license  or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.

Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.

Do I have to rewrite the content?

You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.

What should I charge for the content once I've made it into a product?

Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.

Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.

We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.

If I want to set up a sales funnel, how do I get started?

We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.

Start by watching these tutorials:

==> Profiting from Content: Basic Funnel Set Up for Beginners

==> How to Quickly Customize Your Content

And get ideas for resources to use here:

==> Resources I Use in My Business

Click the button below to get your license to the "Content Design Essentials" Today!

Only $147 

Add to Cart