How to Run Customer Focus Groups – Mini-Course
$147.00
Teach your clients how to use focus groups to ensure all their product launches are a raving success!
As a business coach, consultant, or trainer, you've seen it all before. The client who's all excited about their product or service, hoping it will be an earth-shattering success... only to see it fall on deaf ears and fizzle out. You hear their frustration and confusion when they ask you, "Why aren't people buying my products?!!!"
You know why. It's because success in any market isn't just about having some amazing product or service. It's about truly understanding, at a visceral level, what customer want, need, and are happy to pay for.
How do you get that information without relying on guesswork and a prayer?
The ultimate, secret weapon for every marketer is customer focus groups.
Focus group discussions give you that essential glimpse into the minds of your potential customers. But... your clients may be shying away from running them. After all, it sounds like a lot of work and moving parts!
Luckily, you can make it easy with our mini-course on How to Run Customer Focus Groups that Guarantee the Success of Your Next Product Launch.
In one short course, you'll be teaching your clients:
- What a customer focus group will do for them, so they're motivated to get started
- How to plan their first focus group, so they have all their bases covered
- How to run their focus group seamlessly and confidently for maximum results
- Tips for recording their group's answers without distracting from the discussion
- Ways to analyze their results, looking for trends and identifying actions to take
What's more, you don't have to worry about creating any of the course content. We've done it for you.
With our editable, brandable content, you can use this course under your own name. Teach it to clients, sell it for additional income, or use it to attract clients and build your list of leads today!
100% No Risk Guarantee
And here's all the content you'll get!
Student Materials - to Learn & Take Action
* Report (3,834 words, 27 pages) - All the content and activity instructions you need to create a comprehensive self-study eBook, online course, bonus resource, or handout for a live workshop (Value $1997).
* Workbook (17 pages) - A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful students.
* A 5-Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 6 Colorful Graphics that are used in the report and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
Not sure about White Label Courses? See what Content Sparks customers are saying...
It saved me at least $50,000 worth of my time.
I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.
I've been a customer/fan ever since
My training and coaching practice is more profitable and less stressful because of Content Sparks. I searched the internet for private label content solutions to avoid starting from scratch every time I had an idea for a new product. Luckily one deep SEO rabbit hole led me to Sharyn's excellent site, and I've been a customer/fan ever since. I use the courses to power my private coaching, membership sites, and premium value workshops. Content Sparks has researched, written, and packaged the best business fundamentals, so you don't have to. These resources have saved me time and earned back my investment.
Thanks to Sharyn Sheldon and her crew at Content Sparks
Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!
Here are a few ideas for using your new mini-course content...
Frequently Asked Questions
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes... definitely.
You can work through the course yourself and be your own case study to share with your audience. Show them what you did, and how you felt with each step. This level of authenticity is exactly what your audience is looking for. You can interview successful entrepreneurs in your niche and ask them about their certifications and what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap.
Yup. You just have to think outside the box a tiny bit! Our content is all highly versatile.
You could offer the mini-course as a free bonus to your coaching packages, adding a high-value asset that enhances your main offering.
Alternatively, you can offer it as a low-ticket standalone product, providing an affordable option for potential clients who might not be ready to commit to a larger package yet.
Or, use it as an upsell - once clients see the value in your initial offer, they might be interested in diving deeper into the topic, making this course the perfect next step!
Certainly! While this mini-course is valuable on its own, you could also bundle it with other courses or services to create a comprehensive, high-ticket package.
For instance, you could combine it with a course on digital marketing strategies, creating a multi-week program for clients who are serious about skyrocketing their business growth.
Remember, the key here is synergy – choose complementary courses that provide a training solution that gradually builds your clients' skills week by week.
The "How to Run Customer Focus Groups" course is a fantastic addition to any curriculum that focuses on business growth, marketing, product development, or customer understanding.
It fits seamlessly into marketing and sales programs, giving your clients additional strategies to optimize their marketing and lead generation efforts.
It could also be a great addition to entrepreneurship programs, equipping budding entrepreneurs with the skills they need to understand their target market from the get-go.
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/FocusGroups_Sample
And if you have more questions, you can always content us at support@contentsparks.com
