Want to add a new stream of income to your business?
Teach How to Use Email Newsletters to Build an Engaged Audience and Drive More Sales
Does your audience have an email list, large or small, and want to tap its potential more?
Email is still one of the most effective ways to have a direct line of communication with your potential and current customers - guaranteed. It's not at the mercy of social media whims or search engine algorithms.
And that's not going away any time soon.
But inboxes are overflowing, so it's a challenge to get yours noticed and opened.
Email newsletters tackle that challenge by ensuring subscribers look out for YOUR emails over all others.
If you pack the newsletters with the content your subscribers want, your emails are the first your readers open when they head to their inbox.
And that gives you the edge over the other competing noise.
But what should you send? And how can you come up with fresh, engaging newsletter content on a regular basis?
You can help business owners and marketers address those questions and more with our ready-to-teach course - Email Newsletter Marketing - where you'll show them how to:
Do you work with any of the following?
- Small business owners - who have an email list, but don't know what to send.
- Email marketers - who want to leverage their email list to have a bigger impact on their business.
- Anyone with an email list - who wants to engage their subscribers more, get more opens and clicks, and use email marketing to reach their business goals.
If you said "yes", then you'll love seeing the results they get when you teach 'Email Newsletter Marketing'!
Please note: This is not a 'beginners' course for people without an email list. If you're looking for that type of program. refer to our 'How to Build an Email List from Scratch' course.
Why should you use a Ready-to-Go Course from Content Sparks?
Hands-On Learning:
Your students will dive right into each topic with practical, step-by-step activities.
Immediate Application:
They'll use what they learn right away in their business, so you'll give them fast results from your course.
Fully Customizable:
It's easy for you to make each course your own by tailoring it to your brand and your clients' needs.
Flexible Use:
Ideal for online courses, webinars, live workshops, or one-on-one sessions.
And when you add a course like this to your offers, you'll be able to:
Add an Income Stream
Your new course can be a standalone product, part of a larger package or membership site, or even in a sales funnel that leads to other offers.
Become a Trusted Advisor
You won't just be spouting theory, like some course creators. Your students will take immediate action to apply what they learn to their business.
Deepen Client Relationships
By delivering training that makes a tangible difference, your students will sing your praises and want to work with you again and again.
The Bottom Line
When you teach 'Email Newsletter Marketing', you'll be taking your clients step-by-step through creating compelling newsletters that engage readers, build relationships, and grow their business.
Plus, you'll be not only adding a new offer to your own business, but you'll be boosting your reputation as an email marketing expert.
Here's the big picture of what you'll cover in this workshop:
Main Course Outcome: Students will create an email newsletter that meets their business goals. They’ll send out their first branded newsletter that will engage and educate their reader, and they’ll even have their second one lined up, creating a solid base for future marketing efforts.
Want to look inside all the content you'll get with your license? Watch the replay of Sharyn's livestream:
Get 'Email Newsletter Marketing' Now!
NOTE: You'll see a page after you add this course to your cart with the options to add a lead-generation funnel and other course-enhancing content.
100% No Risk Guarantee
Here's what you'll teach and what your students will do in the course:
Introduction
Kickstart the journey with an energizing overview that sets the stage for success. This module will motivate your students to jump right into the course as they set their business goals and recognize the power of having their own engaging email newsletter.
Module 1 - Plan Your Newsletter
In Module 1, you'll show your students how to define newsletter objectives that support their broader business goals. You’ll also have them identify their ideal reader’s needs and newsletter preferences so they can create more targeted and effective content.
Module 2 - Design Your Newsletter Template
In Module 2, you’ll help students design a template for their hybrid newsletter. They’ll be picking components that serve their readers’ needs and differentiates them from the competing distractions of other emails.
Module 3 - Create Your Newsletter
In Module 3, you’ll teach the necessary skills and knowledge your students need to craft engaging newsletter content that grabs their readers' attention and keeps them opening and reading their newsletter every time it arrives in their inbox.
Module 4 – Set and Maintain a Content Creation Schedule
In Module 4, you’ll show your students how to optimize their creation and publishing schedule so they consistently deliver valuable content, meet subscribers' expectations, and fulfill their responsibilities as a newsletter publisher. They'll come away with a newsletter content calendar for 12 editions - spread out depending on the frequency they decide on.
Module 5 – Fine-Tune to Boost Success
In Module 5, you'll have your students leverage their available email performance metrics, such as open and click rates, drawing insights that help them continuously refine their newsletter content and increase its appeal to their audience.
Module 6 - Next Steps
In this final module, you’ll have you students draft their next newsletter following the same steps. You'll also show them how to get started with testing the essential elements of their newsletter so they can improve future results.
Get your license to Email Newsletter Marketing:
And to teach the course above, here’s exactly what you’ll get in Email Newsletter Marketing:
With this 'workshop in a box', you'll get all of the following materials to teach and sell your course:
- Welcome Email - to welcome people to your new course after they enroll
- Module/Lesson Email - to duplicate for the number of lessons, edit, and then schedule to send students to each module or lesson, keeping them motivated to complete the course
- Congratulations Email - to celebrate your student's successful completion of the course and tell them next steps
- Feedback Email - to ask your students for feedback on what went well and what could be improved.
- Testimonial Email - to ask your students for a testimonial about their experience and the results they achieved
You'll find a full lead magnet funnel on the next page, after you add this course to your cart, along with an optional upgrade pack for adding interaction and engagement activities to your course.
Here’s what business owners just like you have to say about Content Sparks:
Frequently Asked Questions
Yes. They need to already have a list, even if it's a small one.
This is not a course on how to set up a list and get new subscribers. If your audience needs that, start them off with this course:
How to Build an Email List from Scratch
And for help building their list, you can teach this one:
Then teach Email Newsletter Marketing as a bonus, add-on, or follow-up course.
Or combine them all, along with Email Copywriting Essentials, for one big series!
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/EmailNewsletters_Sample
And if you have more questions, you can always content us at support@contentsparks.com
The following are the learning objectives your students will achieve when you teach the course on Email Newsletter Marketing as shown in the Course Book.
By the time you complete the course, you will be able to:
- Set clear objectives for your newsletter that are aligned with your business priorities - so that every newsletter you send is a step towards your bigger business goals.
- Design a reader-focused template for a hybrid newsletter to include components that cater to your readers’ interests, ensuring your content always resonates with them.
- Craft engaging newsletter content that grabs your readers' attention and keeps them opening and reading your newsletter every time it arrives in their inbox.
- Optimize your creation and publishing schedule so you consistently deliver valuable content and fulfill your responsibilities as a newsletter publisher.
- Leverage performance metrics to continuously refine your newsletter content and increase its appeal to your audience.
Yes... absolutely!
You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach. Another way to teach Email Newsletter Marketing if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar.
Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
And make sure they arrive with any materials or tools they need in order to complete action steps - such as their laptop!
Many of our clients do amazing in-person events with our course kits, and you will too.
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver Email Newsletter Marketing in person in a luxury venue.
A little extra thought turns Email Newsletter Marketing into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Why Choose Content Sparks?
When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:
- Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
- Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
- Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.
In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.
Get your license to Email Newsletter Marketing: Only $177
You'll find a full lead magnet funnel on the next page, after you add this course to your cart, along with an optional upgrade pack for adding interaction and engagement activities to your course.
100% No Risk Guarantee
P.S. Still on the fence? Consider this...
You could spend weeks crafting a course from scratch, or you could start teaching this impactful course tomorrow.
Save time, grow your business, and help your clients build lasting relationships.
Sounds like a smart move, doesn't it?
Click below and start making a lasting impact as you enhance your business offers.