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Essential Business Writing Skills

Just Download Our 'Ready-to-Teach' Course Kit and Go!

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Quickly put together your own online course, live workshop, or coaching program on Essential Business Writing Skills, where you'll teach your customers how to harness the power of words to engage, educate, and encourage action.

Simply download the materials, add your name and branding, and then sell or teach to clients or prospects.

With this easy-to-edit, complete course kit, you get:

  • A ready-to-teach course, saving you months of time on content creation...  
  • Everything you need to attract students to your course, so you can close more sales...  
  • The ability to edit, customize, and brand the materials, so it fits your market and your personality...  
  • A complete "training-in-a-box," at a fraction of the cost of starting from scratch...  
  • ...and much more!

Here's why your students will love this topic...

The written word is one of the most powerful forms of communication available.

We use writing to connect with others throughout our business - from email, blog posts, social media, and sales copy to reports, proposals, courses, and web pages. However....

Most people lack confidence in their writing skills

They break out in a sweat when they have to put pen to paper or fingers to keyboard.

And when they do start writing, the results are often boring, confusing, or ineffective.

If your writing isn't professional and engaging, you lose credibility and turn away customers.

Poorly written content leaves people wondering what your point was or what they're supposed to do.

But when you hone your writing skills and apply them to all your content, you'll be able to: 

  • Attract more visitors to your site and keep them there with engaging posts and pages
  • Convert more leads to customers with persuasive sales copy and proposals
  • See more customer and employee success when you educate and explain clearly
  • Grow a loyal list with enticing lead magnets and emails that get opened and read
  • Build deeper relationships with compelling content both online and offline  

It comes down to the words you use in all your written material and how you put those words together.

Luckily, business writing is a skill you can learn and master.

Essential Business Writing

With our course on how to Essential Business Writing Skills, you'll get all the materials you need to learn AND teach others how to build one of the most critical communication skill they need in every aspect of their business.  

This ready-to-teach program is divided into 5 modules, with short lessons in each, so that by the end of the course you and your students will be able to:  

  • Ensure your writing resonates with your audience and achieves your goal
  • Build an effective connection through your words and tone of voice
  • Write freely while getting your point across in an organized flow
  • Make it easy for your readers to follow and understand your message
  • Use language and wording that's both easy to grasp and delightful to read
  • Project professionalism and attention to detail
  • Grab and keep your readers' attention with engaging content
  • Write persuasively, so that your readers will be encouraged to take a specific action
  • Craft enticing sales copy that motivates your readers to act decisively
  • Resolve sensitive situations in a polite and professional way
  • Create compelling content for common business writing formats
  • Explain clearly how to complete a process or task, so readers can achieve it themselves and you can delegate or pass on your knowledge to others  

This is one of our brandable, done-for-you programs. That means you can learn from it yourself to dramatically improve your own business writing.  

AND, you can use the same materials to help your clients, customers, members, and prospects.  

That's because when you purchase a license to Essential Business Writing Skills, you get the rights to: 

  • - Edit the content any way you want 
  • - Put your name and brand on, and 
  • - Repurpose it into whatever media you want  

Then use your new course to...

  • Attract a flood of leads for your other products and services 
  • Expand your reputation as an expert with webinars, workshops, videos, and more
  • Provide resources for your clients to help them get results (and win their lasting devotion) 
  • Create a nice new income stream with a paid program (in any format you want)

You'll be helping your audience develop and master a crucial skill that will boost their business success.  

And... you'll be adding a major asset to your own business that will take it to a whole new level.  

Here's what you'll teach in 'Essential Business Writing Skills'...

Essential Business Writing Skills is designed to be delivered in whatever format makes the most sense for YOUR audience. For example, you can deliver it as any or all of the following:

  • 2-day in-person, hands-on workshop (or VIP retreat)
  • Online course with bite-sized videos (just record the slides as video, using the provided script as your guide)
  • Webinar series with 4 or more live, interactive sessions (plus handouts)
  • Self-study eBook with Action Guide (add a coaching upsell to increase value)
  • Dripped email course with attached worksheets (add links to your other programs!)

How you use the content is entirely up to you and what you need for your audience and your business. But no matter how you decide to teach the course, here's what you'll cover:  

  • Introduction

You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

  • Module 1 – Before You Write a Word

Business communication today is much different than it was ten years ago. Now we have digital formats, shorter attention spans, a wider audience, and in some cases fewer words available to us. In Module 1, you’ll teach your students what they need to do before they start writing any business documents. With the right preparation, they will be able to ensure their content conveys their message effectively.

Lesson 1: What You Need to Know In Lesson 1, you'll show your students exactly what they need to explore, describe, and decide on if they want their writing to resonate with their audience and meet their goals.

Lesson 2: Pick the Appropriate Tone In Lesson 2, you'll teach your students how to achieve the appropriate tone of voice in their writing, so that it resonates with their audience and builds a connection with them.

Lesson 3: Organize Your Thoughts In Lesson 3, you'll show your students how to organize their thoughts into a logical flow, so that when they start writing, they'll be able to stay focused and get their point across.

  • Module 2 – Write Like a Professional

The purpose of all writing is to communicate a message. When it comes to business writing, it’s important to be professional and detail-oriented in your approach and your delivery. In Module 2, you’ll teach your students how to structure sentences and paragraphs, use words wisely, and ensure documents are error-free when they share them or publish on the web.

Lesson 1: Structure In Lesson 1, you'll show your students how to structure and format their writing for maximum clarity, so that it’s easy for their readers to follow and understand their message at a glance

Lesson 2: Word Use In Lesson 2, you'll share tactics with your students for both simplifying and spicing up their words and phrases, so that their writing is both easy to understand and interesting to read.

Lesson 3: Editing & Proofreading In Lesson 3, you'll help your students ensure their writing is accurate and grammatically correct, so that they project professionalism and attention to detail to their readers.

  • Module 3 – Write with Intent

When you write effectively, your words can influence readers' point of view and guide them to make a decision or take action. In Module 3, you’ll teach your students when and how to use their writing in ways that lead readers towards a desired result.

Lesson 1: Engaging In Lesson 1, you'll show your students how to grab and keep their readers' attention with engaging content that keeps them captivated and involved.

Lesson 2: Persuading In Lesson 2, you'll teach your students how to write persuasively and present their case in a way that encourages readers to take a specific action.

Lesson 3: Selling In Lesson 3, you'll share tips with your students for writing enticing sales copy that motivates readers to act decisively, so that they generate leads and make more sales.

Lesson 4: Difficult Situations In Lesson 4, you'll provide guidelines for solving sensitive situations in a polite and professional way, so that your students maintain good relationships even when dealing with difficult scenarios in writing.

  • Module 4 – Write for Specific Formats

When writing for your business, you need to be familiar with the primary written formats and channels that you might need to use. In Module 4, you’ll teach your students to create clear, compelling content for all common business writing formats.

Lesson 1: Emails In Lesson 1, you'll show your students how to write and structure different types of emails, so they get opened, read, clicked on, and replied to.

Lesson 2: Blog Posts In Lesson 2, you'll show your students how to write engaging blog posts that attract traffic to their website and keep readers on site and exploring all their content.

Lesson 3: Social Media Posts In Lesson 3, you'll show your students how to craft concise social media posts and adapt their writing for different platforms so that they always stay relevant to that platform's users.

Lesson 4: Letters, Reports, Proposals In Lesson 4, you'll show your students how to write for more formal and longer formats, using proven templates to guide their content flow.

Lesson 5: Instructional and How-To Content In Lesson 5, you'll show your students how to use writing to explain the steps of a process or task in a way that enables others to complete it successfully.

  • Module 5 - Review and Refine

In this final module, you’ll bring everything you’ve covered in the course together, so that your students have everything they need to continuously improve and master their business writing skills. You’ll also have the opportunity to review the course with your students and plan future action.

And to teach the program above, here’s exactly what you’ll get in 'Essential Business Writing Skills':

Part 1: Student Materials - to Learn & Take Action 

Essential Business Writing Skills - Course Book

Course Book 

93 pages of content and activity instructions you can use to create a comprehensive self-study eBook, online course, or handout for a live workshop

You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself  

Essential Business Writing Skills - Action Guide

Action Guide 

A complete set of worksheets which helps your students take action on what they learn, so you’ll have happy, successful customers  


Essential Business Writing Skills - Cheat Sheet

Summary Cheat Sheet 

A 42-page course overview, which includes the main takeaways, key points, and action steps from each module of the course 

You and your students can use it as a quick reference to save time, versus having to refer to the course book every time.

Customers always love these!  

Essential Business Writing Skills - Graphics

Graphics of Key Points

30 colorful graphics that are used to visualize key content in the course book (and slideshow).

These not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx, .pdf and .png)  


You'll also get the following...

  • Commonly Confused Words Handout - A handy list of words that trip up many writers. Add your own favorites and pet peeves, and have your students add their own to the list! 
  • Business Writing Checklist - which gives your students a reusable tool for always ensuring their writing is on target, professional, and effective.
  • Course Overview Infographic - which gives your students an 'at a glance' visual of the key steps in the course (in .pdf, .png & .pptx)
  • Handouts of All of the Presentation Slides - so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’ (only provided in the full Blaze package - see pricing further down the page)

Part 2: Instructor Materials to Teach Your Course

Essential Business Writing Skills - Slide SHow

Slideshow 

238 slides, which give you a ready-made presentation for a multi-day classroom workshop, webinar series, or videos. You just fire up your slide program or screen recorder... and start teaching or recording 

Worth at least $750 and hours of your time 

Speaker Notes 

A full script and instructions for presenting the course, so you’ll know exactly what to say. You'll find your notes both under the slides AND in a separate document. 

Just add some of your own language to make it sound like you. That's what makes your course truly unique. 

Essential Business Writing Skills - Follow Up Email 1

Course Follow-Up Emails 

5 emails to send to participants after the course, which allow you to continue to provide value and build relationships, so you can make them customers for life. 

A decent copywriter charges at least $100 per email. 

Essential Business Writing Skills - Implementation Guide

Implementation Guide and Suggested Curriculum 

Additional instructions and ideas, so that you're prepared to deliver the quality your customers expect.

You'll even get a list of different courses you can use to put together a longer series or membership site for a high-ticket program.

You'll also get the following...

  • Evaluation Form - so you can get customer feedback and further customize the course for your audience (and turn them into raving fans) 
  • Course Research Sources - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google) 
  • Top Ways to Deliver Your Training - which helps you select the right delivery method for you, so you can reach your target audience and maximize sales 
  • Instructions for Using Your Content - which give you additional tips for for using and repurposing your content in different ways.

Part 3: Lead Generation Materials to Attract Students 

Essential Business Writing Skills - Opt In Report

Opt-In Report 

Use the report on '5 Common Business Writing Mistakes and How To Avoid Them' as a lead magnet to get new people on your email list, so you can sell your course or other products & services. We even give you a slideshow and cheat sheet version!

A $550 value all by itself.

Essential Business Writing Skills - Opt In Email 1

Opt-In Follow-Up Emails 

7 emails to send to people after they receive your lead magnet to nurture your relationship with your new subscribers. These increase your own credibility and sell your programs for you, saving you time and converting more subscribers into customers 

Another $500+ value 

Essential Business Writing Skills - Opt In Blog 1

Blog Posts 

5 articles which give you pre-written marketing content to spark discussion on your blog, so you can build more excitement for your course

Costs $500+ to outsource

Essential Business Writing Skills - Opt In Infographic

Infographic 

Share the infographic on 5 Common Business Writing Mistakes and How to Avoid Them on social media or elsewhere to show your audience how important the topic is. 

Or use it as an additional lead magnet or content upgrade on your blog to attract more students for your course.


You'll also get the following...

  • Opt-In Slideshow - which gives you the opt-in report in a presentation format with speaker notes, so you can also present it in person, as a video, or on a webinar (webinars have been proven to have the highest conversion rates!) 
  • Opt-In Cheat Sheet - which gives you a summary outline of the opt-in report as another alternate lead magnet or webinar handout (people love content they can consume quickly) 
  • 30 Social Media Posts - which give you pre-written tips to share on all your social media (try putting them on shareable images too!)

Take a Sneak Peek Inside the Course 

Watch as I open up the course folders and show you EXACTLY what content you'll get and how it works...

What's Your Investment for All This Incredible Content?

You can see that Content Sparks programs pack in a lot of value.  

That’s because as learning experts and marketing specialists, we develop top-notch material AND we want to help you use it to attract clients and customers, so that everyone’s business grows.  

But don’t worry, the cost is going to be MUCH less than you think.  

Much less than it should be, based on the value of this program...  

Much less than courses that teach you how to create a program like this yourself...  

(Plus, this is ready to launch in minutes, not months, and even includes lead generation material to attract students to the course.)  

Much less than hiring a team to help you design your program and create content...  

And MUCH, MUCH less than learning how to create a program like this by trial and error...  

...where you can lose money AND get zero sales. 

So let’s say, conservatively, that you can create this course yourself for $8,000.  

Now, that’s not nearly enough money to hire someone to help you...that’s just accounting for your personal time.  

(If you’re a highly paid consultant, however, that $8,000 estimate is going to be MUCH higher...) 

So you’d still have to research the topic, narrow down the key points, outline a logical flow, figure out learning activities that people can do, write all the content, develop support resources (like worksheets and checklists), create the slideshow, design graphics, edit and proofread everything, make it look professional, create lead generation materials, write autoresponder emails, and more. 

For example, here's the approximate amount of time it takes us to create a course like this one... 

But if you don't have experience creating courses, it's going to take HUNDREDS of hours to do that properly...  

And probably additional hundreds or thousands of dollars just to learn how to build a quality course or a high-converting sales funnel...  

And after all of that, you don’t know if anyone is going to buy...  

Especially if you’ve never sold your own program before.  

OR, you can easily and quickly create your own courses...  

Using ready-to-go programs from a company with a long track record of success...  

And expand your business...  

Earn more money, work fewer hours, and become the authority in your market.  

All for significantly less than trying to do the same thing on your own.  

So, as part of this offer...  

You won't pay $8,000...  

You won't pay $3,000...  

You won't even pay $1,500...

Pick Your Package Based on What You Need...  

Only Lead Gen (Flash), Only Student (Beacon), or the Full Suite of Materials (Blaze = BEST VALUE)

Flash Package

Lead Gen Content

Just need to generate leads? Grab the 'Flash' version, which contains ONLY the Lead Generation Materials listed below:

BizWriting_Flash
  • Opt-In Report - 5 Common Business Writing Mistakes and How to Avoid Them  
  • Summary Cheat Sheet (overview of report)
  • Slideshow - to go with report
  • 7 Opt-In Report Follow-up Emails 
  • 5 Blog Posts 
  • Infographic  
  • Social Media Posts 


 $47

Get the Lead Gen Content Only

Beacon Package

Student Content

Want to offer an eBook or text-only course? Grab the 'Beacon' version, which contains ONLY the Student Materials listed below:

BizWriting_Beacon
  • Course Book - Essential Business Writing Skills
  • Action Guide - for implementing action steps in the course book
  • Commonly Confused Words Handout
  • Business Writing Checklist 
  • Summary Cheat Sheet 
  • Graphics 
  • Infographic – Essential Business Writing Skills Overview



 

$147

Get the Student Content Only

Blaze Package

All 3 Sets of Content

Want to create and sell a full multimedia online course or live workshop? Grab the 'Blaze' version, which has EVERYTHING in Flash & Beacon PLUS slides, teaching materials and more!

BizWriting_Blaze
  • ALL CONTENT from the Flash package (Lead Gen)
  • ALL CONTENT from the Beacon package (Student)
  • Slideshow
  • Speaker Notes
  • Slides Handout
  • Suggested Curriculum
  • Implementation Guide
  • Course Follow Up Emails
  • Resource Sources
  • Evaluation form
  • Top ways to deliver your training
  • Instructions for using your content



 $297

Get EVERYTHING! 

100% No Risk Guarantee

Take a look through all the materials right away.  

If you don’t think you or your customers can benefit from this content, let us know in the first 7 days at support@contentsparks.com. We’ll give you a full refund or a credit towards a different program.  

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

But Will Done-For-You Programs from Content Sparks REALLY Boost My Revenue?

To answer that, first I have to tell you a bit about why Content Sparks was created... 

Hi, I’m Sharyn Sheldon, founder of Content Sparks.  

Soon after starting my very first online business, I found myself stuck...  

I knew that creating sales and marketing content for my customers would take my business to the next level, however, there were a few big problems. 

Maybe they sound familiar?

Meet Sharyn Sheldon
  • I was so busy doing work for customers that I never seemed to have enough time to work on my own business... 
  • I was overwhelmed and didn’t know where to start...I was just staring at a blank page... 
  • I didn’t have the budget to hire a team or to spend $3,000 on one of those online “how to market and grow your business” courses... 
  • I didn’t know how to attract customers for my products and services... 
  • I was worried about maintaining income level (and my ability to ever grow it)...

And so I stayed stuck...  

...until I discovered brandable, done-for-you content.  

For instance, I used this ready-to-go content to create bonuses for products I wanted to promote.  

All I had to do was download it, add some points I thought were important, and brand it.  

I saved at least a day of work this way, and at the time, I was billing out $2,000/day.  

I also earned several thousand dollars in commissions because I was able to offer a valuable bonus. 

Still, I noticed some problems with the brandable content out there...  

For one thing, some of the products weren't designed for learning and taking action.  

And when they were, the content was sometimes outsourced to non-native English speakers.  

Also, a lot of the done-for-you content out there was pretty bad...  

The sales and marketing products weren’t written by sales and marketing experts...and it definitely was not up to my standards. So I still had to spend a LOT of time editing it.  

So that's why I started Content Sparks, to provide high-quality, customizable sales and marketing courses. 

Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years... courses that get results.  

Just imagine this scenario:

  • You have a high-quality course in just minutes...
  • You quickly jump in and customize any of the material...
  • You launch the course for a fraction of the cost of starting from scratch...
  • You have everything you need to attract customers and clients...
  • Your program continues to sell, taking your business to that next level...without any extra work on your part...

You don’t have to take my word for it, though. Here’s what business owners just like you have to say about Content Sparks:

"I often use Content Sparks to put out a ‘test’ product, see if there's any interest. I was surprised at the speed that I can put something together to test, so that's saved me tens of thousands of pounds.  

Also, if I do a talk or workshop, I have something to sell at the end of it.... since I don't always know who will be in the room or what their needs are."  

Sarah Arrow, Birds on the Blog

"The quality, the ease of adaptation, the logical flow of the information provided, the professional look of the courses both on the front end (student materials) and the back-end (teacher and marketing materials) makes using Content Sparks courses an easy and best choice!"

Dave Sweney, CEO, Soaring Eagle LLC, creators of the SMART Tools for Business and SMART Affiliate Program

"Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment."

Tamara Patzer, Local Marketing Director & Social Media Educator

"I used Content Sparks products to create a lead magnet for $37 intro coaching calls. I was blown away with the quality. And it saved me at least $50,000 worth of my time. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them!"

VaNessa Duplessie, The Coaches' Coach

"Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well."

Jennifer H., Inspired Influencers Academy

"It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times."

Chris Gloss, Coach, Public Speaker & Veteran

Imagine creating a series of courses, or a full membership site.... 

Click on the link below to see an example of a series of courses related to Essential Business Writing Skills:

The Thing to Keep In Mind...

While there are other done-for-you content companies out there, only Content Sparks specializes in brandable courses on business, sales, and marketing topics.  

Our courses are developed by our in-house team of experts, so this isn’t available for sale anywhere else.  

And 'Essential Business Writing Skills' was based on our 30+ years of experience developing programs just like this one for Fortune 500 companies and small business owners... courses that get results for your students.

So, Here's What You'll REALLY Get with 'Essential Business Writing Skills'...

Instead of thousands of dollars and hundreds of hours sunk into a program that may or may not sell...  

You get completely customizable, ready-to-teach courses with lead generation materials to attract customers and clients, developed by a team with more than 30 years of sales and marketing experience...instantly.  

And you get to take your business to the next level, while providing incredible value for your customers.

They’re going to love you for it.  

And instead of paying $8,000+, you can get your choice of the course content, instructor materials, and lead generation materials, all for these special low prices...

Here's a recap of what you'll get with each package...

Flash Package

Lead Gen Content

Just need to generate leads? Grab the 'Flash' version, which contains ONLY the Lead Generation materials listed below:

BizWriting_Flash
  • Opt-In Report - 5 Common Business Writing Mistakes and How to Avoid Them  
  • Summary Cheat Sheet (overview of report) 
  • Slideshow - to go with report
  • 7 Opt-In Report Follow-up Emails 
  • 5 Blog Posts 
  • Infographic 
  • Social Media Posts  

 $47

Get the Lead Gen Content Only

Beacon Package

Student Content

Want to offer an eBook or text-only course? Grab the 'Beacon' version, which contains ONLY the Student materials listed below:


BizWriting_Beacon
  • Course Book - Essential Business Writing Skills
  • Action Guide - for implementing the action steps in the course book
  • Commonly Confused Words Handout 
  • Business Writing Checklist 
  • Cheat Sheet 
  • Graphics 
  • Infographic – Essential Business Writing Skills Overview



$147

Get the Student Content Only

Blaze Package

All 3 Sets of Content

Want to create and sell a full multimedia online course or live workshop? Grab the 'Blaze' version, which has EVERYTHING in Flash & Beacon PLUS slides, teaching materials and more!

BizWriting_Blaze
  • ALL CONTENT from the Flash package (Lead Gen)
  • ALL CONTENT from the Beacon package (Student)
  • Slideshow 
  • Speaker Notes 
  • Slides Handout 
  • Suggested Curriculum 
  • Implementation Guide 
  • Course Follow Up Email 
  •  Resource Sources 
  • Evaluation form 
  • Top ways to deliver your training 
  • Instructions for using your content


 $297

Get EVERYTHING! 

Plus, you risk nothing with our money-back guarantee.  

If you’re still reading, my guess is that you know this is the way to take your business to a new level...  

Both in terms of revenue...  

And in your visibility and authority in your market.  

So trust your gut and the results over 3,000 other coaches, consultants, and marketers have gotten, ...and check it out for yourself.


Again, this is Sharyn Sheldon, and thanks for reading.  

I hope you enjoy teaching Essential Business Writing Skills and I’m so excited to see what it’s going to do for your business and for your customers and clients!

Meet Sharyn Sheldon

Sharyn Sheldon Founder, Content Sparks

P.S. On the fence? Think about it this way...  

There’s a risk-free guarantee...  

There's PROOF this works....  

And since it's EASIER to do this than to do it all yourself, why not give it a shot?

P.P.S. If you don't buy this, will your business hit a plateau?  

Will you continue to have to trade time for money?  

Or will you have to work even more hours to increase revenue, maybe even at the expense of your personal life?  

Don't let that happen to you.  

Get the content you need now, and let’s start growing your business today.

Flash

BizWriting_Flash

$47

Get the Lead Gen Content Only

Beacon

BizWriting_Beacon

$147

Get the Student Content Only

Blaze

BizWriting_Blaze

 $297

Get EVERYTHING!