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How to Keep Your Customers for Life
Most small business owners and marketers obsess over lead generation and conversions...
They exhaust a HUGE chunk of time worrying about the cost of getting new customers and where their next sale is coming from,
โฆand they donโt focus enough on the customers they already earned.
But the most effective marketers know that increasing โCustomer Lifetime Valueโ is the most reliable and cost-effective way to grow your business.
Your Customer Lifetime Value (CLV) is how much each customer is worth to you over the period of time that theyโre a customer.
That means that:
The more customers spend and the longer they stay, the more profitable they are for your business.
Now, top that off with the fact that it costs 5 times more to ACQUIRE a customer than to KEEP one,
โฆand itโs suddenly obvious where you should be spending your time.
By focusing on keeping customers for life, you can:
But what exactly should you do to increase customer retention and reengagement?
That's where our rebrandable, customizable course kit comes in.
Our Keep Your Customers for Life program gives you everything you need to learn and teach others how to maximize the lifetime value of every customer (even those who you havenโt seen for a while).
Youโll start off by reviewing the Customer Lifecycle Marketing Model, which is the modern-day marketerโs answer to the way consumers make buying decisions.
Then youโll dig into different lessons on customer behaviors, best practices for customer retention and reengagement, and how to implement everything in your studentsโ business.
Our ready-to-go program is divided into separate modules and lessons, so it can easily be broken up to deliver sections over time โ to avoid overwhelm and give time for implementation.
Get 'Keep Your Customers for Life' Now!
The best part?
When you purchase a license to Keep Your Customers for Life, youโll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.
You'll also benefit from our 30+ years of instructional design experience, so you can teach your new course with confidence!
Why should you use a Ready-to-Go Course from Content Sparks?
Hands-On Learning:
Your students will dive right into each topic with practical, step-by-step activities.
Immediate Application:
They'll use what they learn right away in their business, so you'll give them fast results from your course.
Fully Customizable:
It's easy for you to make each course your own by tailoring it to your brand and your clients' needs.
Flexible Use:
Ideal for online courses, webinars, live workshops, or one-on-one sessions.
And when you add a course like this to your offers, you'll be able to:
Add an Income Stream
Use it as a standalone product, part of a larger package or membership site, or even in a sales funnel that leads to other offers.
Become a Trusted Advisor
You won't just be spouting theory, like some course creators. Your students will take immediate action to apply what they learn to their business.
Deepen Client Relationships
By delivering training that makes a tangible difference, your students will sing your praises and want to work with you again and again.
You'll find more details of what you'll teach and all the materials you'll get further down the page.
Ready to get started right away?
Click the add to cart button below to get your license and lead the way in helping your clients keep their customers coming back for more:
Get 'Keep Your Customers for Life' Now!
NOTE: You'll see a page after you add this course to your cart with the options to add other course-enhancing content.
100% No Risk Guarantee
Here's the specifics of what you'll teach and what your students will do in the course:
Introduction
Kickstart the journey with an energizing overview that sets the stage for success. This module will motivate your students to jump right into the course as they set their business goals and recognize the power of the lifetime value of their customers.
Module 1 โ How Customer Lifecycle Marketing Gives You Customers for Life
Improved profitability and reduced marketing costs are goals for any business. To get there, you need a marketing strategy that goes beyond the point of purchase to encourage loyalty and repeat sales. Customer Lifecycle Marketing enables you to do just that.
In this first module, youโll give an overview of the phases of the Customer Lifecycle Marketing Model and discuss how it will help your students meet their customer retention and reengagement goals.
Module 2 โ Your Current Situation
In Module 2, youโll teach your students the exact statistical data to collect that will show their current customersโ buying behaviors. Along with additional qualitative information and analysis, your students will be able to understand why some of their customers stay and others leave.
Module 3 โ Keep Your Current Customers Happy
In Module 3, youโll focus on retaining current customers so that they become repeat buyers and loyal brand advocates. Youโll guide your students to a deeper understanding of whatโs important to their customers and what challenges they face. Then, youโll explore practical tactics that keep your students' ideal customers happy and turn one-time buyers into lifelong customers.
Module 4 โ Bring Customers Back into the Fold
In Module 4, youโll shift to how your students can reengage with past customers. Youโll show them how to further explore why their customers leave, so that your students can identify what will reignite customer interest. Youโll then discuss practical tactics students can apply to bring former customers back to purchase again.
Module 5 - Review and Refine
In this final module, youโll bring everything youโve covered in the course together, so that your students have all the tactics they need to maximize the lifetime value of their customers by increasing both customer retention and reengagement. Youโll also have the opportunity to review the course and guide students to plan their next action steps.
Get your license to Keep Your Customers for Life:
And to teach the course above, hereโs exactly what youโll get in Keep Your Customers for Life:
With this ready-to-go course, you'll get all of the following brandable, customizable materials to teach and sell your course:
- 10 ways to deliver outstanding customer service (316 words)
- How to make customer feedback work for you (272 words)
- Bring unhappy customers back on board (305 words)
- Make your customer community a great place to be (315 words)
- Offline customer retention strategies to try today (296 words)
- Are you ready to make more sales? (182 words)
- Are you talking to your customers? (342 words)
- Build high-value relationships through social media (292 words)
- Donโt fall short of your customersโ expectations (295 words)
- Schedule time to keep your customers (332 words)
- How to bring back customers youโre losing (337 words)
- Want to get results faster? (498 words)
- Use Automated Analytics to Boost Your Customer Retention (543 words)
- 6 Quick Ways to Win Back Lost Customers (504 words)
- 3 Essential Customer Retention Metrics You Need to Know (673 words)
- How to Regain a Customerโs Trust After Losing It (424 words)
- Customer Lifecycle Marketing โ How Can It Impact Your Customer Retention? (558 words)
- Use Automated Analytics to Boost Your Customer Retention (543 words)
- 6 Quick Ways to Win Back Lost Customers (504 words)
- 3 Essential Customer Retention Metrics You Need to Know (673 words)
- How to Regain a Customerโs Trust After Losing It (424 words)
- Customer Lifecycle Marketing โ How Can It Impact Your Customer Retention? (558 words)
Hereโs what business owners just like you have to say about Content Sparks:
Frequently Asked Questions
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/CustomersForLife_Sample
And if you have more questions, you can always content us at support@contentsparks.com
The following are the learning objectives your students will achieve when you teach the course on Keep Your Customers for Life as shown in the Course Book.
By the time you complete the course, you will be able to:
- Identify the phases of the Customer Lifecycle Marketing Model and how it enables you to keep customers for life
- Collect data that shows your customersโ buying behaviors over time, so that you have objective information to inform your marketing decisions
- Gather feedback from customers about why they stay and why they leave, so you can plan effective strategies for retention and reengagement
- Gain a deeper understanding of whatโs important to your customers, so that you continue to provide appropriate solutions to their problems
- Choose practical tactics to keep your ideal customers happy, so that they will want to stay with you and refer you to others
- Gain a deeper understanding of why some customers leave, so you can identify what will reignite their interest and bring them back
- Decide which practical tactics you will use to successfully bring former customers back into your business orbit, so you can target future opportunities to them
Yes... absolutely!
You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach.
Another way to teach Keep Your Customers for Life if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.
Here at Content Sparks, we've given you everything you need to run your courses online virtually.
However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar.
Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results. Depending on time needed for action steps, you may want to divide the course into multiple sessions.
And make sure they arrive with any materials or tools they need in order to complete action steps - such as their laptop!
Many of our clients do amazing in-person events with our course kits, and you will too.
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver Keep Your Customers for Life in person in a luxury venue.
A little extra thought turns Keep Your Customers for Life into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Anything about marketing would be more valuable with the Keep Your Customers for Life course added in.
Check out Customer-Focused Marketing to see related courses you can put together to create the perfect curriculum for your audience.
Why Choose Content Sparks?
When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:
- Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
- Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
- Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.
In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.
Get your license to Keep Your Customers for Life: Only $297
100% No Risk Guarantee
P.S. Still on the fence? Consider this...
You could spend weeks crafting a course from scratch, whether it's with the use of AI tools or just on your own,
...or you could start teaching this high-impact course tomorrow.
Save time, grow your business, and help your clients build lasting relationships.
Sounds like a smart move, doesn't it?
Click below and start making a lasting impact as you enhance your business offers.