Know Your Customer
$77.00
Teach your clients how to use surveys and interviews to get a deep understanding of your customers and their needs.
Here's why you need to teach 'Know Your Customer'...
Most small businesses and entrepreneurs spend a lot of time guessing who their customers really are and what they want. They waste precious time and resources, and just ‘hope' that they'll hit the target.
But businesses that make the effort to know their customers at a deep level never have to worry about figuring out what to give them next.
Luckily, anyone can get that level of understanding using customer surveys and interviews, and you can teach them how in Know Your Customer.
By helping your customers gather the insights they need to serve their market best, you'll build your reputation as someone who can really get results… you'll be winning their thanks and watching their businesses take off!
Here's what you'll be teaching...
There are 5 modules in the course, an introduction, and a concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Here's a summary of each module's learning outcomes:
Introduction
You'll start by explaining why getting to know their customers better gives your students a huge competitive advantage, even if they're a tiny business going against bigger ones
Module 1 - Methods for Understanding and Interacting with Your Customers
You'll give them several ways they can get to know their customers, even if they can't conduct surveys or interviews.
Module 2 - Creating Your Customer Survey
You'll show them how to write and conduct customer surveys effectively, so they can gather the information they need most.
Module 3 – Create Your Interview Instrument
You'll show them how to structure and run a customer interview, so they can gain valuable, deep insights about their market.
Module 4 – Analyze Your Data and Create Customer Profiles
You'll show them how to combine all their data to create a customer profile, so they always know exactly who they're talking to.
Conclusion – Putting It All Together and Next Steps
You'll conclude by recapping key points and guiding them through some action planning, so they'll walk away knowing exactly what they need to do next to get to know their customers.
100% No Risk Guarantee
I now have a delicious buffet of the finest packages
With a lifetime in marketing, copywriting, and design, I find Content Sparks is the place to turn to shortcut my time required and ramp up my training products. I now have a delicious buffet of the finest packages, complete with checklists, worksheets, emails, ebooks, and PowerPoint decks. Starting from a blank screen is a waste of time. Starting with a Content Sparks package is priceless. On top of that, Sharyn Sheldon does thoughtful and responsive YouTube LIVES. If you haven't figured it out yet, I highly recommend Content Sparks.
And here's all the content you'll get!
Student Materials - to Learn & Take Action
* Course book (6541 words, 36 pages) - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 19-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* Customer Profile - A fill-in-the-blanks template that will give a clear snapshot of your types of customers
* A 12-Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 4 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
* Know Your Customer: Best Practices & Mistakes to Avoid Infographics (in .pptx, .pdf & .png)
* Know Your Customer Interview Questions - 20 suggested interview questions
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
See what Content Sparks customers are saying...
Rapid Course Creation
It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.
It saved me at least $50,000 worth of my time.
I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.
I'm able to develop new programs quickly and professionally
Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well.
Here are a few ideas for using your content...
Frequently Asked Questions
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes... absolutely
You can work through the course yourself and be your own case study to share with your audience. Show them what you did, and how you felt with each step. This level of authenticity is exactly what your audience is looking for. You can interview successful entrepreneurs in your niche and ask them about their customers, what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap.
Know Your Customer makes a fabulous, high value bonus to an existing course on marketing for small businesses. You could record this course as bite-sized videos, and then include it with your main program as an optional bonus course they can take on their own.
You could also offer it as an upsell, for additional revenue, as part of your sales funnel for a course on starting a business.
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP day, and deliver Know Your Customer in-person in a luxury venue
A little extra thought turns Know Your Customer into a priceless, high-ticket offer that gives a brilliant ROI and increased revenue for you.
Anything about marketing for small businesses would be incomplete without Know Your Customer.
Check out Customer-Focused Marketing to see related courses you can put together to create the perfect curriculum for your audience.
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/KnowYourCustomer_Sample
And if you have more questions, you can always content us at support@contentsparks.com
