Know Your Customer
How to Use Surveys and Interviews to Better Understand Your Customers and Their Needs
In Know Your Customer, you'll get everything you need to create a personalized lead magnet, bonus resource, short course, webinar, email series, or paid product on how to use surveys and interviews to get a deep understanding of your customers and their needs.
Why share or sell Know Your Customer?
Because most small businesses and entrepreneurs spend a lot of time guessing who their customers really are and what they want. They waste precious time and resources, and just ‘hope' that they'll hit the target.
But businesses that make the effort to know their customers at a deep level never have to worry about figuring out what to give them next.
Luckily, anyone can get that level of understanding using customer surveys and interviews, and you can teach them how in Know Your Customer.
By helping your customers gather the insights they need to serve their market best, you'll build your reputation as someone who can really get results… you'll be winning their thanks and watching their businesses take off!
Here's what you'll teach in Know Your Customer:
There are 4 modules in the course plus an Introduction and a Conclusion in which your customers do some action planning.
- Introduction: You'll start by explaining why getting to know their customers better gives your students a huge competitive advantage, even if they're a tiny business going against bigger ones
- Module 1 – Methods for Understanding and Interacting with Your Customers: You'll give them several ways they can get to know their customers, even if they can't conduct surveys or interviews
- Module 2 – Creating Your Customer Survey: You'll show them how to write and conduct customer surveys effectively, so they can gather the information they need most
- Module 3 – Create Your Interview Instrument: You'll show them how to structure and run a customer interview, so they can gain valuable, deep insights about their market
- Module 4 – Analyze Your Data and Create Customer Profiles: You'll show them how to combine all their data to create a customer profile, so they always know exactly who they're talking to
- Conclusion – Putting It All Together and Next Steps: You'll conclude by recapping key points and guiding them through some action planning, so they'll walk away knowing exactly what they need to do next to get to know their customers
And to teach the program above, here's exactly what you'll get in the Know Your Customer package:
- Know Your Customer – Course Book (6,555 words, 36 pages), which gives you and your customers all the information they need for getting to know their customers better (a $97 value)
- Action Guide, which you can use alongside the activities outlined in the book, so your customers can take action and get results (a $27 value)
- Summary Cheat Sheet, which covers all the key points of the course book, so your customers have a quick reference guide
- Graphics used in the course book (.jpg & .ppt), so you can use them in additional handouts or for customers who are visual learners
- Infographics on Best practices and Mistakes to Avoid, especially great for helping visual learners implement the material and remember what they learned (a $200 value)
- Suggested Interview Questions, that your customers can pick from for their own customer interviews, so they have questions to ask that they already know work well
- Customer Profile Template, a fill-in-the-blanks template your customers can use to summarize their findings, so they'll always have a clear snapshot of their customers
- 95 Slides, which give you a ready-made presentation for classroom, webinar, or video, so you can just fire up your slide program and start teaching (creating these takes at least a day)
- Speaker Notes that give you the full script and instructions, so you’ll know exactly what to say in your webinar/video/presentation, etc.
- Social Media Posts with tips about customer surveys and interviews for sharing on any social media platform, so you can promote your work to more people
- Instructions for using your new content, so you'll have tons of ideas of how to repurpose everything above to create webinars, video, emails, and any other content you need
- Top 5 Ways to Deliver Your Training, which helps you select the right delivery method for you, so you can reach your target audience and maximize sales
For instance, here are just some of the ways you can use Know Your Customer:
- Use as a free giveaway to get more email subscribers on your list
- Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
- Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
- Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook or a course.
- Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
- Add the content to your paid membership site as a valuable learning resource
- Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
- Combine this course with other courses at Content Sparks to create a longer educational series or curriculum
Take a look at some screenshots of what you'll get:
Contents are delivered as .doc, .ppt, and .xls. Images are .pptx, .pdf & .png
“The quality, the ease of adaptation, the logical flow of the information provided, the professional look of the courses both on the front end (student materials) and the back-end (teacher and marketing materials) makes using Content Sparks courses an easy and best choice!” — Dave Sweney
As you can see, Content Sparks products pack in a lot of value.
That’s because as sales and marketing specialists, we develop top-notch material for you.
So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.
And you don’t have to spend thousands of dollars to hire a team to do all of that for you.
Instead, you can easily and quickly create your own product…
With help from a company with a long track record of success…
You can earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.
Your Price Today
Here’s How Done-For-You Products From Content Sparks Will Boost Your Revenue
Hi, I’m Sharyn Sheldon, founder of Content Sparks.
After starting my very first business, I found myself stuck…
I knew that creating my own sales and marketing products would take my business to the next level…
However, I didn’t have the time to create all of the content myself, and I didn’t have the budget to hire a team to help me.
Then I discovered customizable content.
In month one, I saved $2,000 of my time and EARNED several hundred dollars in commissions.
Still, I noticed that the customizable content I was buying wasn’t written by sales and marketing experts…and it definitely was not all up to my standards.
That's why I created Content Sparks, to provide high-quality, customizable sales and marketing products.
Today our team has created business content for Fortune 50 companies and small businesses for over 20 years…content that gets results.
Just imagine this scenario:
- You have high-quality, customizable content in just minutes…
- You share or sell the content for a fraction of the cost of starting from scratch…
- You have more authority in your market, and sales go up
In fact, here’s what business owners just like you have to say about Content Sparks:
“Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market.- Jennifer Henczel
“It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.” – Chris Gloss
Again, this is Sharyn Sheldon, and thanks for reading.
I hope you enjoy teaching Know Your Customer, and I’m so excited to see what it’s going to do for your business and for your customers!
Founder, Content Sparks
Our content is the highest quality you'll find…
There's PROOF that Content Sparks products work….
And since it's EASIER to do this than to do it all yourself, why not give it a shot?
Your Price Today
Still not sure? Here are a few Frequently Asked Questions:
What does my license allow me to do with my Content Sparks content?
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
What am I NOT allowed to do with my Content Sparks content?
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
Do I have to rewrite the content?
You have the option to rewrite it if you choose, but it is not necessary. It is recommended that web-based content is rewritten so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
What should I charge for the content once I've made it into a product?
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $17 and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
If I want to set up a sales funnel, how do I get started?
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
And get ideas for resources to use here:
How can I get help if I need it?
You can always contact our support desk here:
You should expect an answer within 24 hours, except on weekends.