Most people's websites have the same things – a Home Page, About Page, Contact Us, and some sales-related content. And yes, those are all essential.
But those same websites usually don't do a good job of attracting the right people, keeping them on the site, and converting them to customers.
Sure, it's true that consistently creating relevant, fresh, and searchable content is critical to your website's success.
However, simply updating your blog isn't enough these days.
Top-performing, effective website content needs to:
- Increase awareness of your brand
- Engage your target reader
- Forge a connection with your audience
- Generate and convert more quality leads
- Boost search engine ranking
And developing a business website isn't a one-time event. It’s an ongoing process of testing, tweaking, and anticipating what your audience wants.
Luckily, getting the results you want doesn’t necessarily mean your website needs a complete overhaul.
You just need to get a bit creative and strategic about what web content you publish and how you put it all together.
And when you apply even two or three new strategies, you’ll take a big leap forward in achieving your business goals.
So what do these ‘next level' web content strategies look like?
That's where our course on Next Level Website Content comes in…
It's a ready-to-teach program that covers a variety of ways to inject new life into a website and increase its visitor traffic, engagement, retention, and conversions.
The best part is all the course content is already written for you!
With our easy-to-edit, brandable (PLR) course materials, you can quickly launch your own program on Next Level Website Content in as little as a weekend.
You’ll be walking your students through how to:
- Conduct a website content review that gives a clear picture of where they are now.
- Identify ways to update the structure & essential website pages to increase visitor engagement and retention.
- Recognize the importance of long-form content and ways to incorporate it into their site.
- Apply long-form content strategies (such as Pillar, Skyscraper, and Ladder) to increase site visits and boost search engine ranking.
- Generate new content ideas, including short-form content that will grab attention and engage new visitors.
- Incorporate out-of-the-box ideas for content series (such as Welcome & Buzz-Building) into their overall web content strategy.
- Put it all together and prioritize, so that they can start seeing results as soon as they leave the course.
Here's your students' Success Roadmap for ...
[Check out the Module Overviews below for more details on what you'll cover in the course.]
Our ready-to-go program is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation.
And everything is editable and rebrandable.
So you can go through it yourself if you want to power-up your website content creation,
AND, you can use the same materials to help your audience.
That's because when you purchase a license to our customizable (PLR) courses, you get the rights to:
- Edit the content any way you want
- Put your name and brand on, and
- Repurpose it into whatever media you want
Then use your new course to…
- Attract a flood of leads for your other products and services
- Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
- Provide resources for your clients to help them get results (and win their lasting devotion)
- Create a nice new income stream with a paid program (it can even run on autopilot)
You'll be helping your audience master new skills for writing web content that go beyond the fundamentals that everyone else is using, so their site becomes a lead and customer magnet.
And…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level too!
Here's what you'll be teaching...
There are 7 modules in the course, with individual lessons, an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Here's a summary of each module's learning outcomes:
Introduction
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - Laying the Foundation: Evaluate Your Target Audience & Content
Before you dive in, it is essential to take stock of where your site currently stands.
In Module 1, you'll help your students analyze their target audience and conduct a website content review, giving them a clear picture of where they are, and where they need to be.
Module 2 - Rethink Your Website Design and Structure
How a site is structured and presents its information can affect whether people stay and engage with the material or click away.
In Module 2, you'll teach your students how to identify where they need to update the structure of their website and how their essential pages are presented, so they can increase visitor engagement and keep the visitors on their site for longer.
Module 3 - Incorporate Long-Form Content into Your Website
Long-form content has become increasingly popular on blogs and business websites, and search engines love it too!
In Module 3, you'll show your students the importance of long-form content, and they'll pick tangible ways to incorporate it into their site.
Module 4 - Three Long-Form Content Strategies to Boost Site Ranking and Visits
There are three powerful types of long-form content that can help you attract more visitors and keep them on your site
In Module 4, you'll show your students how to skillfully apply these three long-form content strategies (Pillar, Skyscraper, and Ladder) to increase site visits and boost search engine ranking.
Module 5 - Add Short-Form Content to the Mix
Short-form content can lighten things up, provide a break, and draw new people in. It's also faster to create :).
In Module 5, you'll show your students how to use online tools and audience feedback to generate new content ideas, including short-form content that will grab attention and engage new visitors.
Module 6 - Create Content to Support a Series
Creating a content series provides you with an opportunity to keep people coming back to your website, build excitement for upcoming content, and showcase valuable pieces of content on your website that visitors might miss otherwise.
In Module 6, you'll teach your students ways to incorporate different content series (Welcome & Buzz-Building) into their overall web content strategy.
Module 7 - Conclusion and Next Steps
Creating ‘next level’ content is an ongoing process with many options, so you need to prioritize as you generate more and more ideas.
In Module 7, you'll further build your student's confidence in creating next level content for their site, so they can drive more traffic and sales. You'll also give your students time to review the course, helping them to consolidate and implement their learning and plan future action steps so they can achieve the goals they set for this course.
And here's all the content you'll get!
Student Materials - to Learn & Take Action
* Student Course Book (8635 words, 54 pages) - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 29-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* Idea Bank Spreadsheet - Use the Idea Bank alongside the Action Guide to brainstorm topic ideas for web content
* A 26 Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 24 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
Here are a few ideas for using your content...
Frequently Asked Questions
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/NLWebContent_Sample
And if you have more questions, you can always content us at support@contentsparks.com
The following are the learning objectives your students will achieve when you teach the course on Next Level Website Content as shown in the Course Book.
By the time you complete the course, you will be able to:
- Evaluate and analyze your target audience and conduct a
website content review, giving you a clear picture of where you are, and where you need to be. - Identify where you need to update the structure of your website and how essential pages are presented, so you can increase visitor engagement and keep them on your site.
- Recognize the importance of long-form content and pick tangible ways to incorporate it into your site.
- Apply long-form content strategies (Pillar, Skyscraper, and
Ladder) to increase site visits and boost search engine ranking. - Use online tools and audience feedback to generate new content ideas, including short-form content that will grab attention and engage new visitors.
- Identify ways to incorporate different content series (Welcome, Buzz-Building) into your overall web content strategy.
- Consolidate and implement your learning and plan future actionsteps, so that you can achieve the goals you set for this courseand develop further
Yes... absolutely!
You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach. Another way to teach Next Level Website Content if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver Next Level Website Content in person in a luxury venue
A little extra thought turns Next Level Website Content into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Not sure about the value of our done-for-you course content?
Here’s what coaches and business owners just like you have to say about Content Sparks:
Your Investment
As you can see, Content Sparks course kits pack in a lot of value.
That’s because as sales and marketing course specialists, we develop top-notch material for you.
So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.
And you don’t have to spend thousands of dollars to hire a team to do all of that for you.
Instead, you can easily and quickly create your own course…
With help from a company with a long track record of success…
You can earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.