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The 5 Keys to Transform Your Storytelling into Story Selling


Use our ‘done-for-you' content to create your own list building freebie, customer resource, or reputation booster on…

The 5 Keys to Transform Your Storytelling into Story Selling

Just add your insights, rebrand it, and share or sell for 100% profit!

NOTE: This package is also included as part of our ready-to-teach course on The Art of Story Selling.

CLICK HERE to get the full program, including the content on this page >>


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The 5 Keys to Transform Your Storytelling into Story Selling

In The 5 Keys to Transform Your Storytelling into Story Selling, you’ll get a complete package of lead generation content for building a list of people interested in how to create stories that resonate with their target audience and urge them to buy.

You can then nurture your relationships with your new leads, so that you can then sell related products and services.

The content in this package is also great for providing helpful resources to current clients, or as bonuses to add value to other products, services, or courses.

So you can keep your customers happy and coming back to you again and again. AND, you can boost the perceived value of your offers by adding bonuses.

IMPORTANT: This lead generation package is also included in our full course kit – The Art of Story Selling.

So, if you want to use the content to create a full course funnel and multimedia program, check it out here.

With the full ‘Blaze' package, you'll get everything you need to learn, teach, and attract students to your own online course, webinar, video series, live workshop and more.

Here's why you need to teach this topic...

Lots of people ask what the difference is between Storytelling and Story Selling, so let's jump straight into what Story Selling is...

Traditional storytelling in business is about creating the connection between you (your brand, products or services) and the listener.  Storytelling can be used to convey important information, to entertain, or to influence. Take that to the next level and apply it to your sales process and you have "Story Selling", which has one, single, clear objective: to inspire your audience to act!

With our short report – The 5 Keys to Transform Your Storytelling into Story Selling – you're going to show your followers the most important 5 things to do to turn their stories into a strategic story selling plan. They'll go through:

  • The difference between ‘storytelling’ and “story selling’ so they can establish a clear focus and objective
  • Where to use story selling in their sales process to maximise their conversions
  • How to understand the main character of story selling to they can create stories that resonate 
  • How to identify the heart of story selling so they can grab their audiences' attention
  • How to plan the most effective ending so they can urge their audience to take action. 

And if your followers start to put into place all of the 5 keys in the report, they'll be well on their way to crafting stories that speak directly to their customers and result in more sales.

In this lead generation package, you'll even get emails and other content to build relationships and earn the trust of your followers and subscribers,

…without having to create any content from scratch!

So you can help people start with some simple ways to get results, which will grow your own list of subscribers interested in the course topic.

Then sell other programs or offers to those people, knowing you're giving them what they want.

And if you want to offer a paid coaching program, online course, workshop or other training to follow up the report…

Be sure to check out the complete course kit – The Art of Story Selling

[IMPORTANT: The materials on this page are included in the complete course kit, so you don't need to buy both!]

And here's all the content you'll get!

Storyselling Flash
Lead Generation Materials
  • Report: The 5 Keys to Transform Your Storytelling into Story Selling (2090 words, 12pages) – which gives you a valuable resource to attract and help people who are interested in this topic (Value $550)
  • Summary Cheat Sheet – which gives you a summary outline of the report as an alternate lead magnet or webinar hand-out (people love content they can consume quickly)
  • Slideshow (30 slides) – which gives you the report in a presentation format with speaker notes, so you can also present it in person, as a live or recorded video, or on a webinar (webinars have been proven to have the highest conversion rates!)
  • 7 Report Follow-up Emails – to send to people after they receive your report or watch your webinar, to nurture your relationship with your new subscribers and sell your course, product, or coaching service.
    • Are you ready to start storyselling? (181 words)
    • Storytelling vs. story selling – When should you use each? (351 words)
    • Building relationships with your audience through your stories (333 words)
    • Make your customer the hero of your storyselling (320 words)
    • How to communicate the value of your product in your storyselling (310 words)
    • 5 tips for a story selling call-to-action that converts (303 words)
    • Want to get results faster? (463 words)

  • 5 Blog Posts – which give you pre-written content to spark discussion on your blog and attract more of your ideal customers
    • The 5 Types of Stories to Tell When You Want to Sell (578 words)
    • 5 Tips for Using Story Selling to Increase Sales (551 words)
    • Your Brand Story: The Foundation of Story Selling (494 words)
    • The 5 Key Elements of Effective Story Selling (566 words)
    • How to Use Videos to Tell Your Story (522 words)
  • Infographic The 5 Keys to Transform Your Storytelling into Story Selling (in .pdf, .pptx & .png)
  • 30 Social Media Posts - 30 tips for sharing on social media

Here are a few ideas for using your content...

  • Brand it for a free giveaway to get more email subscribers on your list and pre-sell a larger program, such as The Art of Story Selling.
  • Customize and sell your own eCourse or multi-day challenge, and then follow it up with additional coaching or more in-depth training on each sub-topic.
  • Pull out sections of the content for an autoresponder series that pre-sells the entire report, all combined as a paid ebook or a course.
  • Use the slides to create a webinar or video that pre-sells another program or just gets people on your list and nurture your relationship for future sales.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the infographic on social media to promote the report (paid or as a lead magnet), or to drive traffic to your site
  • Include the report as a bonus in another program to enable you to increase your price AND drive more sales
  • Combine this report with other courses at Content Sparks to create a longer program

What does my license allow me to do with my Content Sparks content?

Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).

You can then share or sell the content with paid customers or prospects who have given you contact details.

The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.

What am I NOT allowed to do with my Content Sparks content?

You are not allowed to sell or give away a license  or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.

Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.

Do I have to rewrite the content?

You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.

What should I charge for the content once I've made it into a product?

Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.

Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.

We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.

If I want to set up a sales funnel, how do I get started?

We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.

Start by watching these tutorials:

==> Profiting from Content: Basic Funnel Set Up for Beginners

==> How to Quickly Customize Your Content

And get ideas for resources to use here:

==> Resources I Use in My Business

How can I get help if I need it?

You can always contact our support desk here:


You should expect an answer within 24 hours, except on weekends.

Click the button below to get your license to "The 5 Keys to Transform Your Storytelling into Story Selling" now:

VaNessa Duplessie

It saved me at least $50,000 worth of my time.

I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.

Daniel Ulin

This is first-rate stuff—highly recommended

When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.

This is first-rate stuff—highly recommended. Period.

Peter Vogopoulos

It’s the equivalent of hundreds of thousands of dollars of time saved

I don't have to worry about the quality level with Content Sparks, I just have to tweak it to my voice. It’s the equivalent of hundreds of thousands of dollars of time saved. Plus, it makes me a valuable resource to my clients–I look like a superstar!

Your Investment

As you can see, Content Sparks course kits pack in a lot of value.

That’s because as sales and marketing  course specialists, we develop top-notch material for you.

So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.

And you don’t have to spend thousands of dollars to hire a team to do all of that for you.

Instead, you can easily and quickly create your own course…

With help from a company with a long track record of success…

You can earn more money, work fewer hours, and become the authority in your market.

All for significantly less than trying to do the same thing on your own.

Click the button below to get your license to "The 5 Keys to Transform Your Storytelling into Story Selling" now:


I'm  Sharyn Sheldon

I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.

During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!

sharyn sheldon signature 2020 1

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