The Art of Story Selling
$297.00
Use our White Label Course kit to LEARN, TEACH, and ATTRACT students to your own course on how to…
Captivate and Convert Customers Through Stories.
Just add your insights, rebrand it, and share or sell for 100% profit!
Teach Your Clients The Art of Story Selling
Use our done-for-you course kit to deliver your own, branded online course or in-person event that shows them how to captivate and convert their customers with stories.
Here's why your students will love The Art of Story Selling...
Lots of people ask what the difference is between Storytelling and Story Selling, so let's jump straight into what Story Selling is...
Traditional storytelling in business is about creating the connection between you (your brand, products or services) and the listener. Storytelling can be used to convey important information, to entertain, or to influence. Take that to the next level and apply it to your sales process and you have "Story Selling", which has one, single, clear objective: to inspire your audience to act!
Story selling is storytelling with that little extra pizazz and purpose that appeals to your target audience, is consistent with your brand, and includes a strong call-to-action.
- Story selling makes you stand out from the competition, because you’re talking to your audience in a real, authentic way that no one else can do or is capable of
- Story selling makes you BULLET-PROOF from your competition because your individual YOU-ness can never be duplicated, copied, or replicated
- Story selling has everyone in your audience paying attention to you (in a great way).
Story selling is NOT sharing a random story and crossing your fingers that it will engage the audience and make sales. It has a strategic purpose, with stories that are designed to move your prospects through your sales process to become loyal, paying customers.
Get The Art of Story Selling Now!
100% No Risk Guarantee
Here's what you'll teach in The Art of Story Selling:
Introduction
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going. This module will help motivate your students to focus on the real reason they're taking your course!
Module 1 – Always Start with a Clearly Defined Goal
To craft a persuasive, engaging story, you must always have a clearly defined goal. A story without a satisfying conclusion isn’t really a story at all.
In this first module, you'll help your students identify their product’s unique value proposition and target audience so they can create their sales story ‘hook’.
Module 2 – Outline the Elements of Your Core Story
Now it's time to create the core story, which will form the basis of all the stories for the different stages of the customer’s journey.
In Module 2, you’ll have your students delve into developing a core story they can build upon throughout their sales process, applying a proven formula and a consistent theme.
Module 3 – Stories for Every Stage of Your Customer’s Journey
Once you have a core story, it's time to vary it for each stage of the customer journey. The main theme established in your core story will be the thread that ties all of your story selling together.
In Module 3, you’ll show your students how to map their customer journey so that they can incorporate stories into each stage, moving their customers from awareness, to consideration, to their decision to buy a specific product or service.
Module 4 – Where and How to Tell Stories at Each Stage of the Customer Journey
You have a variety of stories for each stage of the sales process, but now what do you do with them?
In Module 4, you'll walk your students through choosing where and how to tell their stories, using popular storytelling strategies to connect with their audience and motivate them to take action.
Module 5 – Create Your Storyselling Plan
So many stories and options, so little time. But with a story selling plan, you can determine which sales stories to execute and when.
In Module 5, you’ll discuss how your students can create an actionable story selling plan and measure the effectiveness of the plan over time so that they can meet their story selling goals.
Module 6 – Review and Refine
In this final module, you’ll share some additional tips that will help your students continue to see the best results from their story selling strategy.
You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.
Get your license to The Art of Story Selling:
And to teach the program above, here’s exactly what you’ll get in The Art of Story Selling:
Click on any tab to see a detailed list of course content you'll get with your license:
Student Materials - to Learn & Take Action
* A 82-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 42-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* Story Selling Plan Template - 10-page template to determine which sales stories to execute and when.
* A 44-page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 32 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)
Not sure about the value of our done-for-you course content? Here’s what business owners just like you have to say about Content Sparks:
Thanks to Sharyn Sheldon and her crew at Content Sparks
Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!
Rapid Course Creation
It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.
It saved me at least $50,000 worth of my time.
I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.
Frequently Asked Questions
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/StorySelling_Sample
And if you have more questions, you can always content us at support@contentsparks.com
The chances are your audience is already unconsciously using some form of story selling. Because of this, they'll want to make sure they're doing it in the most effective way and in alignment with their business. This program will ensure your audience members connect all the dots and are able to story sell in a meaningful way!
Storytelling is something everyone in a business does, from the CEO Coach, to your assistant. In storytelling, you may just be making a point, explaining a concept, or looking to connect with your audience.
Story selling has a very specific purpose - to move your reader or listener through your sales process. The story's goal is to get the reader or listener to take action.
Stories with a call to action that captivate and convert are story sales rather than story tales... However, if it was just slapping a CTA on a story there wouldn't be a strong need for Story selling. As you can see, you need the right stories for each stage of the customer journey, and that's where storytelling stops and story selling takes over. You're taking your stories to the next level to grow your sales.
The following are the learning objectives your students will achieve when you teach the course on The Art of Story Selling as shown in the Course Book.
By the time you complete the course, you will be able to:
- Identify your product’s unique value proposition and target audience so you can create your sales story ‘hook’
- Develop a core story to build upon throughout your sales process, applying a proven formula and a consistent theme
- Map your customer journey so that you can incorporate stories into each stage, moving your customers from awareness to consideration to their decision to buy your product or service
- Choose where and how to tell your stories, using popular story selling strategies to connect with your audience and motivate them to take action
- Create a story selling plan and measure the effectiveness of the plan over time so that you can meet your story selling goals
- Consolidate and implement your learning and plan future action steps, so you can achieve the goals you set for this course
Yes... absolutely!
You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach. Another way to teach The Art of Story Selling if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.
You will also find interviews with entrepreneurs that have successfully used stories in their marketing can help fill any perceived knowledge gap.
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver The Art of Story Selling in person in a luxury venue
A little extra thought turns The Art of Story Selling into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Anything about marketing would be incomplete without The Art of Story Selling.
Check out Customer-Focused Selling to see related courses you can put together to create the perfect curriculum for your audience.
The Thing to Keep In Mind...
While there are other done-for-you content companies out there, only Content Sparks specializes in sales and marketing products.
Our products are developed by our in-house team, so this isn’t available for sale anywhere else.
And 'The Art of Story Selling' was based on our 30+ years of experience developing products just like this one for Fortune 500 companies and small business owners...programs that get results.
Get your license to The Art of Story Selling: Only $297
100% No Risk Guarantee
Again, this is Sharyn Sheldon, and thanks for reading.
I hope you enjoy teaching The Art of Story Sellingand I’m so excited to see what it’s going to do for your business and for your customers!
P.S. On the fence? Think about it this way...
There’s a risk-free guarantee... There's PROOF this works....
And since it's EASIER to do this than to do it all yourself, why not give it a shot?
P.P.S. If you don't buy this, will your business hit a plateau?
Will you continue to have to trade time for money?
Or will you have to work even more hours to increase revenue, maybe even at the expense of your personal life?
Don't let that happen to you.
Get this now, and let’s start growing your business today.