Here's why you need to teach Word-of-Mouth Marketing ...
Here are a few stats that might surprise you:
- 92% of consumers trust recommendations from friends.
- WOMM brings in 5 times more sales than paid media.
- 74% of consumers identify word of mouth as a critical influencer in their purchasing decision.
- 88% of customers trust online reviews.
- 64% of marketing executives consider word-of-mouth to be the most effective form of marketing.
Your audience has some common goals - they want to be seen and they want to be recognized as the go-to expert.
However, they feel anxious when someone asks about what they do and the fact that no one mentions them. How do they change this? How do they become widely recognized in their market? How do they increase referrals and grow their brand? How do they get those precious recommendations that people trust?
That's where you step in...
Word-of-Mouth Marketing is a skill that every business owner needs to learn, since it grows their business and increases their authority and market share. Word-of-Mouth Marketing is the most trusted form of marketing!
And with our white label course kit, you'll have your own training program ready to teach and sell in the next few days.
Here's your students' Success Roadmap for Word-of-Mouth Marketing
Here's what you'll be teaching...
There are 4 modules in the course, with individual lessons, an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Here's a summary of each module's learning outcomes:
Introduction
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - What is Word-of-Mouth Marketing?
You want people to have a positive view of you and your business, because you know that when they do, they’ll pass the word on to others.
In this first module, you'll explore how word-of-mouth marketing (WOMM) can work for your students' business to increase brand awareness and bring in more sales.
Module 2 - Most Effective Word-of-Mouth Marketing Strategies
By now, your students should be convinced that word-of-mouth marketing works to build their brand and bring in more sales.
In Module 2, you’ll have your students delve into creative ways to get people talking about them, exploring proven strategies to boost their targeted WOMM.
Module 3 - Build Your Own WOMM Campaign
By this point, your students have developed ideas about how they'll use word-of-mouth marketing in their business.
In Module 3, you’ll teach your students how to pick specific tactics to take them forward, find out how to measure the results of their campaign, and create their step-by-step implementation plan.
Module 4 - Review and Refine
In this final module, you’ll teach some tips that will help your students continue to see the best results from their word-of-mouth marketing.
You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.
100% No Risk Guarantee
And here's all the content you'll get!
Student Materials - to Learn & Take Action
* A 47-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 29-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* Customer Judgement Assessment (3 pages) – To help your students assess exactly how their customers currently judge their business.
* The WOMM Planner (6 pages) – A concise planning template to help your students lay out their word-of-mouth marketing implementation plan in an easy-to-reference format.
* A 20-page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 22 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
Not sure about White Label Courses? See what Content Sparks customers are saying...
Rapid Course Creation
It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.
It saved me at least $50,000 worth of my time.
I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.
Thanks to Content Sparks, I’ve been able to start a membership site
Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment.
Here are a few ideas for using your content...
Frequently Asked Questions
No. Word-of-Mouth Marketing and Business Networking have areas of connection, but they're not the same thing. Word-of-Mouth Marketing involves being proactive about triggering positive conversations and mentions of your business among your target audience. Business Networking is more formalized and focused on making professional connections with individuals who might be able to help you and recommend your business. The recommendations is where Word-of-Mouth Marketing and Business Networking have a connection.
It's great that you're already thinking in terms of a training series. That's how our most successful customers build thriving businesses!
The courses you combine with Word-of-Mouth Marketing will depend on the theme of your curriculum. One option is to create a program focused on visibility and audience growth. That could include courses like Build Your Unique Personal Brand, Build Your Audience Using Social Media, and Power Networking for Results. Then you could add other courses as foundations before people dive in, such as Create Your Ideal Customer Profile and From Values to Profit.
For more guidance on creating a curriculum or training series, check out the worksheet and article on our blog - How to Design an Online Course Curriculum.
No, Word-of-Mouth Marketing is not dead. It's very much alive. And even though technology speeds things up and pandemics slow things down, there's no denying that human beings love to talk to each other and recommend things.
So grab your copy and get ready to teach!
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/WOMMktg_Sample
And if you have more questions, you can always content us at support@contentsparks.com
Hi,
I'm Sharyn Sheldon
I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.
During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!
