Here's why you need to teach Word-of-Mouth Marketing ...
Here are a few stats that might surprise you:
- 92% of consumers trust recommendations from friends.
- WOMM brings in 5 times more sales than paid media.
- 74% of consumers identify word of mouth as a critical influencer in their purchasing decision.
- 88% of customers trust online reviews.
- 64% of marketing executives consider word-of-mouth to be the most effective form of marketing.
Your audience has some common goals - they want to be seen and they want to be recognized as the go-to expert.
However, they feel anxious when someone asks about what they do and the fact that no one mentions them. How do they change this? How do they become widely recognized in their market? How do they increase referrals and grow their brand? How do they get those precious recommendations that people trust?
That's where you step in...
Word-of-Mouth Marketing is a skill that every business owner needs to learn, since it grows their business and increases their authority and market share. Word-of-Mouth Marketing is the most trusted form of marketing!
And with our white label course kit, you'll have your own training program ready to teach and sell in the next few days.
Here's your students' Success Roadmap for Word-of-Mouth Marketing
Here's what you'll be teaching...
There are 4 modules in the course, with individual lessons, an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Here's a summary of each module's learning outcomes:
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - What is Word-of-Mouth Marketing?
You want people to have a positive view of you and your business, because you know that when they do, they’ll pass the word on to others.
In this first module, you'll explore how word-of-mouth marketing (WOMM) can work for your students' business to increase brand awareness and bring in more sales.
Module 2 - Most Effective Word-of-Mouth Marketing Strategies
By now, your students should be convinced that word-of-mouth marketing works to build their brand and bring in more sales.
In Module 2, you’ll have your students delve into creative ways to get people talking about them, exploring proven strategies to boost their targeted WOMM.
Module 3 - Build Your Own WOMM Campaign
By this point, your students have developed ideas about how they'll use word-of-mouth marketing in their business.
In Module 3, you’ll teach your students how to pick specific tactics to take them forward, find out how to measure the results of their campaign, and create their step-by-step implementation plan.
Module 4 - Review and Refine
In this final module, you’ll teach some tips that will help your students continue to see the best results from their word-of-mouth marketing.
You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.
Click the button below to get your license to Word-of-Mouth Marketing:
100% No Risk Guarantee
And here's all the content you'll get!
Student Materials - to Learn & Take Action
* A 47-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 29-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* Customer Judgement Assessment (3 pages) – To help your students assess exactly how their customers currently judge their business.
* The WOMM Planner (6 pages) – A concise planning template to help your students lay out their word-of-mouth marketing implementation plan in an easy-to-reference format.
* A 20-page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 22 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)
Instructor Materials to Teach Your Course
* 136 Slides - which give you a ready-made presentation for classroom, webinar, or video You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time)
* Speaker Notes - under the slides, that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language
* Top Ways to Deliver Your Training Program – Use our tips for picking the best way to deliver your course, based on your audience and your own skills.
* Instructions for using your new content – Step-by-step tips for getting started, customizing, and repurposing your content.
Lead Generation Materials to Attract Students
* Social Media Posts (10 Tips for sharing on social media) – Use these to get more traffic to your content
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
Not sure about White Label Courses? See what Content Sparks customers are saying...
It saved me at least $50,000 worth of my time.
I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.
Thanks to Content Sparks, I’ve been able to start a membership site
Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment.
Amazing community support, powerful and timely support
I have to say that I recently took part in a 10-day challenge that Sharyn and Content Sparks developed, and it moved me to complete a project I had been putting off for more than a year. Looking back, I feel that the amazing community support, powerful and timely support and an outstanding process guided me to successfully complete my project in the 10 days, something I didn't really think I could do. If you get the chance to take part in one of Sharyn's future challenges I recommend that you jump in. you'll be so glad you did!
Click the button below to get your license to Word-of-Mouth Marketing:
Here are a few ideas for using your content...
Frequently Asked Questions
All business owners need Word-of-Mouth Marketing, and this is something that you can easily teach since you're already a business owner yourself. Word-of-Mouth Marketing is more common than you think, and your students just need to activate it in their businesses!
No. Word-of-Mouth Marketing and Business Networking have areas of connection, but they're not the same thing. Word-of-Mouth Marketing involves being proactive about triggering positive conversations and mentions of your business among your target audience. Business Networking is more formalized and focused on making professional connections with individuals who might be able to help you and recommend your business. The recommendations is where Word-of-Mouth Marketing and Business Networking have a connection.
It's great that you're already thinking in terms of a training series. That's how our most successful customers build thriving businesses!
The courses you combine with Word-of-Mouth Marketing will depend on the theme of your curriculum. One option is to create a program focused on visibility and audience growth. That could include courses like Build Your Unique Personal Brand, Build Your Audience Using Social Media, and Power Networking for Results. Then you could add other courses as foundations before people dive in, such as Create Your Ideal Customer Profile and From Values to Profit.
For more guidance on creating a curriculum or training series, check out the worksheet and article on our blog - How to Design an Online Course Curriculum.
No, Word-of-Mouth Marketing is not dead. It's very much alive. And even though technology speeds things up and pandemics slow things down, there's no denying that human beings love to talk to each other and recommend things.
So grab your copy and get ready to teach!
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
And get ideas for resources to use here:
You can see that Content Sparks programs pack in a lot of value. That’s because as learning experts and marketing specialists, we develop top-notch material AND we want to help you use it to attract clients and customers, so that everyone’s business grows.
But don’t worry, the cost is going to be MUCH less than you think. Much less than it should be, based on the value of this program...
Much less than courses that teach you how to create a program like this yourself... (Plus, this is ready to launch in minutes, not months, and even includes lead generation material to attract students to the course.) Much less than hiring a team to help you design your program and create content...
And MUCH, MUCH less than learning how to create a program like this by trial and error... ...where you can lose money AND get zero sales.
So let’s say, conservatively, that you can create this course yourself for $8,000. Now, that’s not nearly enough money to hire someone to help you...that’s just accounting for your personal time. (If you’re a highly paid consultant, however, that $8,000 estimate is going to be MUCH higher...)
So you’d still have to research the topic, narrow down the key points, outline a logical flow, figure out learning activities that people can do, write all the content, develop support resources (like worksheets and checklists), create the slideshow, design graphics, edit and proofread everything, make it look professional, create lead generation materials, write autoresponder emails, and more.
For example, here's the approximate amount of time it takes us to create a course like this one...
But if you don't have experience creating courses, it's going to take HUNDREDS of hours to do that properly...
And probably additional hundreds or thousands of dollars just to learn how to build a quality course or a high-converting sales funnel... And after all of that, you don’t know if anyone is going to buy...
Especially if you’ve never sold your own program before. OR, you can easily and quickly create your own courses...
Using ready-to-go programs from a company with a long track record of success... And expand your business...
Earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own. So, as part of this offer... You won't pay $8,000... You won't pay $3,000... You won't even pay $1,500... You just pay one small amount that you can easily get back with just one sale of your course!
To answer that, first I have to tell you a bit about why Content Sparks was created...
Maybe this sounds familiar?
- I was so busy doing work for clients that I never seemed to have enough time to work on my own business...
- I was overwhelmed and didn’t know where to start...I was just staring at a blank page...
- I didn’t have the budget to hire a team or to spend $3,000 on one of those online “how to build your own infoproduct” courses...
- I didn’t know how to promote the product once it was ready...
- I was worried about maintaining income level (and my ability to ever grow it)...
And so I stayed stuck...
...until I discovered customizable, white-label content.
For instance, I used this 'done-for-you' content to create bonuses for products I wanted to promote.
All I had to do was download it and add some points I thought were important.
I saved at least a day of work this way, and at the time, I was billing out $2,000/day.
I also earned several hundred dollars in commissions because I was able to offer a valuable bonus.
Still, I noticed some problems with the ready-to-go content out there...
For one thing, some of the products didn’t include quality instructor materials to help teach it as a course.
And when they did, the content was sometimes outsourced to non-native English speakers.
Also, some of the brandable content out there was pretty bad...
The sales and marketing products weren’t written by sales and marketing experts...and it definitely was not up to my standards. So I still had to spend a lot of time editing it.
So that's why I started Content Sparks, to provide high-quality, brandable sales and marketing content and courses.
Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years...programs that get results.
Just imagine this scenario:
- You have a high-quality sales funnel course in just minutes...
- You quickly jump in and customize any of the material...
- You launch the course for a fraction of the cost of starting from scratch...
- You have everything you need to promote your sales funnel course and attract customers...
- Your course continues to sell, taking your business to that next level...without any extra work on your part...
Click the button below to get your license to Word-of-Mouth Marketing:
I'm Sharyn Sheldon
I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.
During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!