
Word-of-Mouth Marketing
How to Get People Talking about (and Recommending) Your Business.
With Word-of-Mouth Marketing, you’ll get everything you need to create your own webinar, workshop, lead magnet, or paid product that helps your audience get people talking about (and recommending) your business.
First, here are a few stats that might surprise you:
- 92% of consumers trust recommendations from friends.
- WOMM brings in 5 times more sales than paid media.
- 74% of consumers identify word of mouth as a critical influencer in their purchasing decision.
- 88% of customers trust online reviews.
- 64% of marketing executives consider word-of-mouth to be the most effective form of marketing.
Here's why you need to teach Word-of-Mouth Marketing ...
Your audience has some common goals - they want to be seen and they want to be recognized as the go-to expert.
However, they feel anxious when someone asks about what they do and the fact that no one mentions them. How do they change this? How do they become widely recognized in their market? How do they increase referrals and grow their brand? How do they get those precious recommendations that people trust?
That's where you step in...
Word-of-Mouth Marketing is a skill that every business owner needs to learn, since it grows their business and increases their authority and market share. Word-of-Mouth Marketing is the most trusted form of marketing!
And with our white label course kit, you'll have your own training program ready to teach and sell in the next few days.
Here's your students' Success Roadmap for Word-of-Mouth Marketing

[Check out the Module Overviews below for more details on what you'll cover in the course.]
Word-of-Mouth Marketing is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation. Which is exactly what your audience needs!
And everything is editable and rebrandable.
So you can go through it yourself if you want to power up your word-of-mouth marketing skills to trigger conversations about you and your courses,
AND, you can use the same materials to help your audience.
That's because when you purchase a license to our customizable white-label courses (PLR), you get the rights to:
- Edit the content any way you want
- Put your name and brand on, and
- Repurpose it into whatever media you want
Then use your new Word-of-Mouth Marketing course to…
- Attract a flood of leads for your other products and services
- Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
- Provide resources for your clients to help them get results (and win their lasting gratitude)
- Create a nice new income stream with a paid program (it can even run on autopilot)
You'll be helping your audience get people talking about (and recommending) their business, increasing their sales and revenue.
And…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level too!
Here's what you'll be teaching...
There are 4 modules in the course, with individual lessons, an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Here's a summary of each module's learning outcomes:
Introduction
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - What is Word-of-Mouth Marketing?
You want people to have a positive view of you and your business, because you know that when they do, they’ll pass the word on to others.
In this first module, you'll explore how word-of-mouth marketing (WOMM) can work for your students' business to increase brand awareness and bring in more sales.
Module 2 - Most Effective Word-of-Mouth Marketing Strategies
By now, your students should be convinced that word-of-mouth marketing works to build their brand and bring in more sales.
In Module 2, you’ll have your students delve into creative ways to get people talking about them, exploring proven strategies to boost their targeted WOMM.
Module 3 - Build Your Own WOMM Campaign
By this point, your students have developed ideas about how they'll use word-of-mouth marketing in their business.
In Module 3, you’ll teach your students how to pick specific tactics to take them forward, find out how to measure the results of their campaign, and create their step-by-step implementation plan.
Module 4 - Review and Refine
In this final module, you’ll teach some tips that will help your students continue to see the best results from their word-of-mouth marketing.
You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.
And here's all the content you'll get!

Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
Here are a few ideas for using your content...
FAQS About Word-of-Mouth Marketing
All business owners need Word-of-Mouth Marketing, and this is something that you can easily teach since you're already a business owner yourself. Word-of-Mouth Marketing is more common than you think, and your students just need to activate it in their businesses!
No. Word-of-Mouth Marketing and Business Networking have areas of connection, but they're not the same thing. Word-of-Mouth Marketing involves being proactive about triggering positive conversations and mentions of your business among your target audience. Business Networking is more formalized and focused on making professional connections with individuals who might be able to help you and recommend your business. The recommendations is where Word-of-Mouth Marketing and Business Networking have a connection.
It's great that you're already thinking in terms of a training series. That's how our most successful customers build thriving businesses!
The courses you combine with Word-of-Mouth Marketing will depend on the theme of your curriculum. One option is to create a program focused on visibility and audience growth. That could include courses like Build Your Unique Personal Brand, Build Your Audience Using Social Media, and Power Networking for Results. Then you could add other courses as foundations before people dive in, such as Create Your Ideal Customer Profile and From Values to Profit.
For more guidance on creating a curriculum or training series, check out the worksheet and article on our blog - How to Design an Online Course Curriculum.
No, Word-of-Mouth Marketing is not dead. It's very much alive. And even though technology speeds things up and pandemics slow things down, there's no denying that human beings love to talk to each other and recommend things.
So grab your copy and get ready to teach!
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/WOMMktg_Sample
And if you have more questions, you can always content us at support@contentsparks.com
FAQS About White Label Content
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
==> Profiting from Content: Basic Funnel Set Up for Beginners
==> How to Quickly Customize Your Content
And get ideas for resources to use here:
You can always contact our support desk here:
You should expect an answer within 24 hours, except on weekends.
Click the button below to get your license to "Word-of-Mouth Marketing" now:

I'm able to develop new programs quickly and professionally
Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well.

Content Sparks courses an easy and best choice
“The quality, the ease of adaptation, the logical flow of the information provided, the professional look of the courses both on the front end (student materials) and the back-end (teacher and marketing materials) makes using Content Sparks courses an easy and best choice!” — Dave Sweney

Thanks to Sharyn Sheldon and her crew at Content Sparks
Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!
Your Investment
As you can see, Content Sparks course kits pack in a lot of value.
That’s because as sales and marketing course specialists, we develop top-notch material for you.
So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.
And you don’t have to spend thousands of dollars to hire a team to do all of that for you.
Instead, you can easily and quickly create your own course…
With help from a company with a long track record of success…
You can earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.
Click the button below to get your license to "Word-of-Mouth Marketing" now:
Hi,
I'm Sharyn Sheldon
I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.
During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!

