Word-of-Mouth Marketing


 Use our ‘done-for-you' content to create your own eBook, online course, or expert learning resource on…

How to Get People Talking about (and Recommending) Your Business.

Just add your insights, rebrand it, and share or sell for 100% profit!


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Word-of-Mouth Marketing

How to Get People Talking about (and Recommending) Your Business.

With Word-of-Mouth Marketing, you’ll get everything you need to create your own webinar, workshop, lead magnet, or paid product that helps your audience get people talking about (and recommending) your business. 

First, here are a few stats that might surprise you:

  • 92% of consumers trust recommendations from friends.
  • WOMM brings in 5 times more sales than paid media.
  • 74% of consumers identify word of mouth as a critical influencer in their purchasing decision.
  • 88% of customers trust online reviews.
  • 64% of marketing executives consider word-of-mouth to be the most effective form of marketing.

Here's why you need to teach Word-of-Mouth Marketing ...

Your audience has some common goals - they want to be seen and they want to be recognized as the go-to expert.

However, they feel anxious when someone asks about what they do and the fact that no one mentions them. How do they change this? How do they become widely recognized in their market? How do they increase referrals and grow their brand? How do they get those precious recommendations that people trust?

That's where you step in... 

Word-of-Mouth Marketing is a skill that every business owner needs to learn, since it grows their business and increases their authority and market share. Word-of-Mouth Marketing is the most trusted form of marketing!

And with our white label course kit, you'll have your own training program ready to teach and sell in the next few days.

Here's your students' Success Roadmap for Word-of-Mouth Marketing

Word of Mouth Marketing Course Roadmap Branded

[Check out the Module Overviews below for more details on what you'll cover in the course.]

 Word-of-Mouth Marketing is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation. Which is exactly what your audience needs!

And everything is editable and rebrandable.

So you can go through it yourself if you want to power up your word-of-mouth marketing skills to trigger conversations about you and your courses,

AND, you can use the same materials to help your audience.

That's because when you purchase a license to our customizable white-label courses (PLR), you get the rights to:

  • Edit the content any way you want
  • Put your name and brand on, and
  • Repurpose it into whatever media you want

Then use your new Word-of-Mouth Marketing course to…

  • Attract a flood of leads for your other products and services
  • Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
  • Provide resources for your clients to help them get results (and win their lasting gratitude)
  • Create a nice new income stream with a paid program (it can even run on autopilot)

You'll be helping your audience get people talking about (and recommending) their business, increasing their sales and revenue. 

And…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level too!

Here's what you'll be teaching...

There are 4 modules in the course, with individual lessons, an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.

Here's a summary of each module's learning outcomes:


You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 - What is Word-of-Mouth Marketing?

You want people to have a positive view of you and your business, because you know that when they do, they’ll pass the word on to others.

In this first module, you'll explore how word-of-mouth marketing (WOMM) can work for your students' business to increase brand awareness and bring in more sales.

  • Lesson 1: Use Word-Of-Mouth Marketing in Your Business - In Lesson 1, you'll help your students recognize how word-of-mouth marketing can increase their brand awareness and accelerate their revenue growth.
  • Lesson 2: How People Judge Your Business - In Lesson 2, you'll show your students how to discover what customers and leads think about their business so that they can take steps to improve their image.

Module 2 - Most Effective Word-of-Mouth Marketing Strategies

By now, your students should be convinced that word-of-mouth marketing works to build their brand and bring in more sales.

In Module 2, you’ll have your students delve into creative ways to get people talking about them, exploring proven strategies to boost their targeted WOMM.

  • Lesson 1: Create A Buzz - In Lesson 1, you'll help your students pinpoint unique selling features and other factors that will generate conversation and create a buzz around them and their business.
  • Lesson 2: Make Word-of-Mouth Marketing a Reality in Your Business - In Lesson 2, you'll show your students how to evaluate proven strategies to boost targeted word-of-mouth marketing in their business.

Module 3 - Build Your Own WOMM Campaign

By this point, your students have developed ideas about how they'll use word-of-mouth marketing in their business.

In Module 3, you’ll teach your students how to pick specific tactics to take them forward, find out how to measure the results of their campaign, and create their step-by-step implementation plan.

  • Lesson 1: Tactics - In Lesson 1, you'll show your students how to select the word-of-mouth tactics they can easily introduce and that will have the biggest impact on their business.
  • Lesson 2: Measure the Results - In Lesson 2, you'll discuss how your students can capture the results from their word-of-mouth marketing so that they can measure its effect on lead generation and sales.
  • Lesson 3: Create Your WOMM Implementation Plan - In Lesson 3, you'll walk your students through creating their word-of-mouth marketing implementation plan that will help them to execute their strategy and get results.

Module 4 - Review and Refine

In this final module, you’ll teach some tips that will help your students continue to see the best results from their word-of-mouth marketing.

You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.

And here's all the content you'll get!

Word of Mouth Marketing Sales Page Gif
Student Materials
  • Course Book (6,696 words, 47 pages) – All the content and activity instructions you need to create a comprehensive self-study eBook, online course, bonus resource, or handout for a live workshop (Value $1997).
  • Action Guide (29 pages) – A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful students.
  • Customer Judgement Assessment (3 pages)  – To help your students assess exactly how their customers currently judge their business.
  • The WOMM Planner (6 pages) – A concise planning template to help your students lay out their word-of-mouth marketing implementation plan in an easy-to-reference format.
  • Summary Cheat Sheet (2,902 words, 20 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the course book every time. (TIP: Our customers love using the cheat sheet to identify what they want to customize in the course, and for sales copy snippets.)
  • Graphics (22 colorful graphics that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
  • Course Overview Infographic –  A 1-page at-a-glance visual of the course, so your students always know where they are in their progress (.pptx, .pdf & .png).
  • Course Roadmap Infographic – A 1-page at-a-glance visual of their path through the course (.pptx, .pdf & .png).
Instructor Materials
  • Slideshow (136 Slides) – Ready to fire up your recording software or share on webinars, online classrooms, and live presentations or workshops (Takes at least a day to create or $600 to outsource).
  • Speaker Notes (in Slide Notes below slides) – Use the script under the slides (in the .pptx) to guide your presentations and recording. Ready to customize for your language.
  • Top Ways to Deliver Your Training Program Use our tips for picking the best way to deliver your course, based on your audience and your own skills.
  • Instructions for using your new content Step-by-step tips for getting started, customizing, and repurposing your content.
Lead Generation Materials
  • Social Media Posts (10 Tips for sharing on social media) – Use these to get more traffic to your content

Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

FAQS About Word-of-Mouth Marketing 

Is Word-of-Mouth Marketing right for my audience?

All business owners need Word-of-Mouth Marketing, and this is something that you can easily teach since you're already a business owner yourself. Word-of-Mouth Marketing is more common than you think, and your students just need to activate it in their businesses! 


Isn't this just Business Networking?

No. Word-of-Mouth Marketing and Business Networking have areas of connection, but they're not the same thing. Word-of-Mouth Marketing involves being proactive about triggering positive conversations and mentions of your business among your target audience. Business Networking is more formalized and focused on making professional connections with individuals who might be able to help you and recommend your business. The recommendations is where Word-of-Mouth Marketing and Business Networking have a connection. 

What other courses could I combine with Word-of-Mouth Marketing?

It's great that you're already thinking in terms of a training series. That's how our most successful customers build thriving businesses!

The courses you combine with Word-of-Mouth Marketing will depend on the theme of your curriculum. One option is to create a program focused on visibility and audience growth.  That could include courses like Build Your Unique Personal Brand, Build Your Audience Using Social Media, and Power Networking for Results. Then you could add other courses as foundations before people dive in, such as Create Your Ideal Customer Profile and From Values to Profit.

For more guidance on creating a curriculum or training series, check out the worksheet and article on our blog - How to Design an Online Course Curriculum.


Isn't Word-of-Mouth Marketing dead, since everything is online these days?

No, Word-of-Mouth Marketing is not dead. It's very much alive. And even though technology speeds things up and pandemics slow things down, there's no denying that human beings love to talk to each other and recommend things.  

So grab your copy and get ready to teach!

Can I see a sample of the course content?

Sure! You can see an excerpt from the Course Book HERE:


And if you have more questions, you can always content us at support@contentsparks.com

FAQS About White Label Content

What does my license allow me to do with my Content Sparks content?

Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).

You can then share or sell the content with paid customers or prospects who have given you contact details.

The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.

What am I NOT allowed to do with my Content Sparks content?

You are not allowed to sell or give away a license  or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.

Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.

Do I have to rewrite the content?

You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.

What should I charge for the content once I've made it into a product?

Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.

Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.

We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.

If I want to set up a sales funnel, how do I get started?

We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.

Start by watching these tutorials:

==> Profiting from Content: Basic Funnel Set Up for Beginners

==> How to Quickly Customize Your Content

And get ideas for resources to use here:

==> Resources I Use in My Business

How can I get help if I need it?

You can always contact our support desk here:


You should expect an answer within 24 hours, except on weekends.

Click the button below to get your license to "Word-of-Mouth Marketing" now:

Peter Vogopoulos

It’s the equivalent of hundreds of thousands of dollars of time saved

I don't have to worry about the quality level with Content Sparks, I just have to tweak it to my voice. It’s the equivalent of hundreds of thousands of dollars of time saved. Plus, it makes me a valuable resource to my clients–I look like a superstar!

Michael Bridgman Course Creator

Thanks to Sharyn Sheldon and her crew at Content Sparks

Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!

Chris Gloss Possibilities Coach

Rapid Course Creation

It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.

Your Investment

As you can see, Content Sparks course kits pack in a lot of value.

That’s because as sales and marketing  course specialists, we develop top-notch material for you.

So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.

And you don’t have to spend thousands of dollars to hire a team to do all of that for you.

Instead, you can easily and quickly create your own course…

With help from a company with a long track record of success…

You can earn more money, work fewer hours, and become the authority in your market.

All for significantly less than trying to do the same thing on your own.

Click the button below to get your license to "Word-of-Mouth Marketing" now:


I'm  Sharyn Sheldon

I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.

During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!

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