content sparks logo

Quickly launch your online course or workshop on...

The Art of Storyselling

Just Download This Done-for-You Course Kit,
Add Your Branding, & Launch!

GET STARTED NOW!

 LAUNCH SPECIAL - 67% OFF

-
Days
-
Hours
-
Minutes
-
Seconds

Quickly put together your own online course, live workshop, or coaching program on The Art of Storyselling, where you'll teach your customers how to gain the freedom and flexibility of being their own boss and create a life they love.

Simply download the materials, add your name and branding, and then sell or teach to clients or prospects.

With this easy-to-edit, complete course kit, you get:

  • A ready-to-teach course, saving you months of time on content creation...  
  • Everything you need to attract students to your course, so you can close more sales...  
  • The ability to edit, customize, and brand the materials, so it fits your market and your personality...  
  • A complete "training-in-a-box," at a fraction of the cost of starting from scratch...  
  • ...and much more!

Here's why your students will love this topic...

Lots of people ask what the difference is between Storytelling and Storyselling, so let's jump straight into what Storyselling is...

Traditional storytelling in business is about creating the connection between you (your brand, products or services) and the listener.  Storytelling can be used to convey important information, to entertain, or to influence. Take that to the next level and apply it to your sales process and you have "Storyselling", which has one, single, clear objective: to inspire your audience to act!

Storyselling is storytelling with that little extra pizazz and purpose that appeals to your target audience, is consistent with your brand, and includes a strong call-to-action. 

  • Storyselling makes you stand out from the competition, because you’re talking to your audience in a real, authentic way that no one else can do or is capable of
  • Storyselling makes you BULLET-PROOF from your competition because your individual YOU-ness can never be duplicated, copied, or replicated
  • Storyselling has everyone in your audience paying attention to you (in a great way).

Storyselling is NOT sharing a random story and crossing your fingers that it will engage the audience and make sales. It has a strategic purpose, with stories that are designed to move your prospects through your sales process to become loyal, paying customers.

Here is the 'Success Roadmap' your students will follow through your course:

[Check out the Module Overviews below for more details on what you'll cover in the course.]

Our ready-to-teach program is divided into separate modules and lessons, so it can be quickly broken up to deliver bite-size sections over time – to avoid overwhelm and give time for implementation.

Best of all, everything is editable and rebrandable.  

So you can learn from it yourself if you want to power-up your own storytelling skills.

AND, you can use the same materials to help your audience (under your own name)!

That's because when you purchase a license to our customizable (PLR) courses, you get the rights to:

  • Edit the content any way you want
  • Put your name and brand on, and
  • Repurpose it into whatever media you want

Then use your new course to...

  • Attract a flood of leads for your other products and services
  • Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
  • Provide resources for your clients to help them get results (and win their lasting devotion)
  • Create a nice new income stream with a paid program (it can even run on autopilot)

You'll be helping your audience craft stories that will resonate with their target audience and urge them to buy.

At the same time…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level too!

Here's what you'll teach in 'The Art of Storyselling'...

The Art of Storyselling is designed to be delivered in whatever format makes the most sense for YOUR audience. For example, you can deliver it as any or all of the following:

  • 2-day in-person, hands-on workshop (or VIP retreat)
  • Online course with both text and a series of 20 or more bite-sized videos. (We give you the slides so you can record your videos quickly.)
  • Webinar series with 4 or more live, interactive sessions (plus handouts)
  • Self-study eBook with Action Guide (add a coaching upsell to increase value)
  • Dripped email course with attached worksheets (add links to your other programs!)

How you use the content is entirely up to you and what you need for your audience and your business. But no matter how you decide to teach the course, here's what you'll cover:  

Introduction

You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 – Always Start with a Clearly Defined Goal

To craft a persuasive, engaging story, you must always have a clearly defined goal. A story without a satisfying conclusion isn’t really a story at all.

In this first module, you'll help your students identify their product’s unique value proposition and target audience so they can create their sales story ‘hook’.

  • Lesson 1: Start with a Goal - In Lesson 1, you'll help your students identify their storyselling goal so that their story has a clear focus and objective.
  • Lesson 2: Find the ‘Hook’ for Your Story - In Lesson 2, you'll show your students how to clarify their product or service’s unique value proposition, so that they can hook their audience's interest and make them want to read (or listen) more.

Module 2 - Outline the Elements of Your Core Story

Now it's time to create the core story, which will form the basis of all the stories for the different stages of the customer’s journey.

In Module 2, you’ll have your students delve into developing a core story they can build upon throughout their sales process, applying a proven formula and a consistent theme.

  • Lesson 1: What Makes a Good Story?- In Lesson 1, you'll help your students understand the elements that make up a core story and recognize that even complex stories have the same structure.
  • Lesson 2: Your Core Story - In Lesson 2, you'll show your students how to add in their 'why' to the story so they can forge a stronger connection with their customers.

Module 3 – Stories for Every Stage of Your Customer’s Journey

Once you have a core story, it's time to vary it for each stage of the customer journey. The main theme established in your core story will be the thread that ties all of your storyselling together.

In Module 3, you’ll show your students how to map their customer journey so that they can incorporate stories into each stage, moving their customers from awareness, to consideration, to their decision to buy a specific product or service.

  • Lesson 1: Mapping Out the Customer Journey - In Lesson 1, you'll show your students the 3 main stages all customers go through on their buying journey, so that they can analyze the beginning-to-end interaction their customer has with their brand as they decide to purchase from them.
  • Lesson 2: Variations on Your Core Story - Awareness - In Lesson 2, you'll share some popular sales story formats for the Awareness stage so that they can customize their own sales story to attract and draw in their target audience.
  • Lesson 3: Variations on Your Core Story - Consideration - In Lesson 3, you'll walk your students through some popular sales story formats for the Consideration stage so that they can customize their own sales story to provide more information and move their prospects closer to purchase.
  • Lesson 4: Variations on Your Core Story – Decision - In Lesson 4, you'll discuss some popular sales story formats for the Decision stage so that students can customize their own sales story to provide reassurance from other satisfied customers.

Module 4 - Where and How to Tell Stories at Each Stage of the Customer Journey

You have a variety of stories for each stage of the sales process, but now what do you do with them?

In Module 4, you'll walk your students through choosing where and how to tell their stories, using popular storytelling strategies to connect with their audience and motivate them to take action.

  • Lesson 1: Stories for Customer Awareness - In Lesson 1, you'll help your students pick the best places for their Awareness sale story and how to modify it for each channel.
  • Lesson 2: Stories for Customer Consideration - In Lesson 2, you'll show your students how pick the best places for their Consideration sale story and how to modify it to suit different formats.
  • Lesson 3: Stories for Customer Decision to Buy - In Lesson 3, you'll show your students how to pick the best places for their Decision sale story and how to modify it to suit different formats.

Module 5 - Create Your Storyselling Plan

So many stories and options, so little time. But with a storyselling plan, you can determine which sales stories to execute and when.

In Module 5, you’ll discuss how your students can create an actionable storyselling plan and measure the effectiveness of the plan over time so that they can meet their storyselling goals.

Module 6 – Review and Refine

In this final module, you’ll share some additional tips that will help your students continue to see the best results from their storyselling strategy.

You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for this course.

And to teach the program above, here’s exactly what you’ll get in 'The Art of Storyselling':

Part 1: Student Materials - to Learn & Take Action 

  • A 82-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself). 
  • Action Guide - 42-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers. 
  • Storyselling Plan Template (10 pages) To determine which sales stories to execute and when.
  • A 44-Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)  
  • 32 Colorful Graphics - that are used in the course book and slideshow. These not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png).
  • Course Overview Infographic –  A 1-page at-a-glance visual of the course, so your students always know where they are in their progress (.pptx, .pdf & .png).
  • Course Success Road Map Infographic –  A 1-page at-a-glance visual of your student's path through the course (.pptx, .pdf & .png). TIP: This is a great visual to use when marketing your course too!)
  • Handouts of All of the Presentation Slides - so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’ (only provided in the full Blaze package - see pricing further down the page).

Part 2: Instructor Materials to Teach Your Course

  • 194 Slides - which give you a ready-made presentation for classroom, webinar, or video You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $750 and hours of your time) 
  • Speaker Notes - that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language) 
  • Evaluation Form - so you can get customer feedback and further customize the course for your audience (and turn them into raving fans) 
  • 5 Follow-up Emails - to send to participants after the course, which allow you to continue to provide value and build relationships, so you can make them customers for life (a decent copywriter charges at least $100 per email) 
  • Course Research Sources list - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google) 
  • Suggested Curriculum - We've hand-picked related course topics from our catalog that you can use to put together a longer series or membership site (plus a coupon for 40% off each!)
  • Top Ways to Deliver Your Training - which helps you select the right delivery method for you, so you can reach your target audience and maximize sales 
  • Implementation Guide and Instructions on Using Your Content - which give you additional instructions and ideas, so that you're prepared to deliver the quality your customers expect

Part 3: Lead Generation Materials to Attract Students 

  • Opt-In Report, 'The 5 Keys to Transform Your Storytelling into Storyselling'. Use as a lead magnet to get new people on your email list, so you can sell your course or other products & services. We even give you a slideshow and cheat sheet version! A $550 value all by itself.
  • Opt-In Cheat Sheet - which gives you a summary outline of the opt-in report as another alternate lead magnet (people love content they can consume quickly) 
  • Opt-In Slideshow - which gives you the opt-in report in a presentation format with speaker notes, so you can also present it in person, as a video, or on a webinar (webinars have been proven to have the highest conversion rates!) 
  • 7 Nurture Emails - to send to people after they receive your lead magnet, which will increase your own credibility and sell the course for you, saving you time and converting more subscribers into customers ($500+ value) 
  • 5 Blog Posts - which give you pre-written marketing content to spark discussion on your blog, so you can build more excitement for the course ($1000+ value) 
  • Infographic - The 5 Keys to Transform Your Storytelling into Storyselling (in .pptx, .pdf &.png)
  • 30 Social Media Posts - which give you pre-written tips to share on all your social media (try putting them on shareable images too!)

Click on the image below to open up a sample from the Course Book...

What's Your Investment for All This Incredible Content?

You can see that Content Sparks programs pack in a lot of value.  

That’s because as learning experts and marketing specialists, we develop top-notch material AND we want to help you use it to attract clients and customers, so that everyone’s business grows.  

But don’t worry, the cost is going to be MUCH less than you think.  

Much less than it should be, based on the value of this program...  

Much less than courses that teach you how to create a program like this yourself...  

(Plus, this is ready to launch in minutes, not months, and even includes lead generation material to attract students to the course.)  

Much less than hiring a team to help you design your program and create content...  

And MUCH, MUCH less than learning how to create a program like this by trial and error...  

...where you can lose money AND get zero sales. 

So let’s say, conservatively, that you can create this course yourself for $8,000.  

Now, that’s not nearly enough money to hire someone to help you...that’s just accounting for your personal time.  

(If you’re a highly paid consultant, however, that $8,000 estimate is going to be MUCH higher...) 

So you’d still have to research the topic, narrow down the key points, outline a logical flow, figure out learning activities that people can do, write all the content, develop support resources (like worksheets and checklists), create the slideshow, design graphics, edit and proofread everything, make it look professional, create lead generation materials, write autoresponder emails, and more. 

For example, here's the approximate amount of time it takes us to create a course like this one... 

But if you don't have experience creating courses, it's going to take HUNDREDS of hours to do that properly...  

And probably additional hundreds or thousands of dollars just to learn how to build a quality course or a high-converting sales funnel...  

And after all of that, you don’t know if anyone is going to buy...  

Especially if you’ve never sold your own program before.  

OR, you can easily and quickly create your own courses...  

Using ready-to-go programs from a company with a long track record of success...  

And expand your business...  

Earn more money, work fewer hours, and become the authority in your market.  

All for significantly less than trying to do the same thing on your own.  

So, as part of this offer...  

You won't pay $8,000...  

You won't pay $3,000...  

You won't even pay $1,500...

Get only the content you need in 'The Art of Storyselling'...

Flash Content

Need to generate leads? Grab the 'Flash' version, which contains the Lead Generation Materials listed below:

  • Opt-In Report The 5 Keys to Transform Your Storytelling into Storyselling
  • Summary Cheat Sheet (overview of report)
  • Slideshow - to go with report
  • 7 Opt-In Report Follow-up Emails 
  • 5 Blog Posts 
  • Infographic  
  • 30 Social Media Posts

 $47 $27

Get the Lead Gen Content Only

Beacon Content

Want to offer an eBook or text-only course? Grab the 'Beacon' version, which contains the Student Materials listed below:

  • Course Book - The Art of Storyselling
  • Action Guide - for implementing action steps in the course book 
  • Storyselling Plan Template
  • Summary Cheat Sheet 
  • Graphics 
  • Infographic and Roadmap

$147 $67

Blaze Content

Want to create and sell a full multimedia online course or live workshop? Grab the 'Blaze' version, which has everything in Flash & Beacon PLUS slides, teaching materials and more!

  • ALL CONTENT from the Flash package
  • ALL CONTENT from the Beacon package
  • Slideshow
  • Speaker Notes
  • Slides Handout
  • Suggested Curriculum
  • Implementation Guide
  • Course Follow Up Emails
  • Research Sources
  • Evaluation form
  • Top ways to deliver your training
  • Instructions for using your content
     

 $297 $97

Get EVERYTHING! 

100% No Risk Guarantee

Take a look through all the materials.  

If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

But Will Done-For-You Programs from Content Sparks REALLY Boost My Revenue?

To answer that, first I have to tell you a bit about why Content Sparks was created... 

Hi, I’m Sharyn Sheldon, founder of Content Sparks.  

Soon after starting my very first online business, I found myself stuck...  

I knew that creating sales and marketing content for my customers would take my business to the next level, however, there were a few big problems. 

Maybe they sound familiar?

  • I was so busy doing work for customers that I never seemed to have enough time to work on my own business... 
  • I was overwhelmed and didn’t know where to start...I was just staring at a blank page... 
  • I didn’t have the budget to hire a team or to spend $3,000 on one of those online “how to market and grow your business” courses... 
  • I didn’t know how to attract customers for my products and services... 
  • I was worried about maintaining income level (and my ability to ever grow it)...

And so I stayed stuck...  

...until I discovered brandable, done-for-you content.  

For instance, I used this ready-to-go content to create bonuses for products I wanted to promote.  

All I had to do was download it, add some points I thought were important, and brand it.  

I saved at least a day of work this way, and at the time, I was billing out $2,000/day.  

I also earned several thousand dollars in commissions because I was able to offer a valuable bonus. 

Still, I noticed some problems with the brandable content out there...  

For one thing, some of the products weren't designed for learning and taking action.  

And when they were, the content was sometimes outsourced to non-native English speakers.  

Also, a lot of the done-for-you content out there was pretty bad...  

The sales and marketing products weren’t written by sales and marketing experts...and it definitely was not up to my standards. So I still had to spend a LOT of time editing it.  

So that's why I started Content Sparks, to provide high-quality, customizable sales and marketing courses. 

Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years... courses that get results.  

Just imagine this scenario:

  • You have a high-quality course in just minutes...
  • You quickly jump in and customize any of the material...
  • You launch the course for a fraction of the cost of starting from scratch...
  • You have everything you need to attract customers and clients...
  • Your program continues to sell, taking your business to that next level...without any extra work on your part...

You don’t have to take my word for it, though. Here’s what business owners just like you have to say about Content Sparks:

"I often use Content Sparks to put out a ‘test’ product, see if there's any interest. I was surprised at the speed that I can put something together to test, so that's saved me tens of thousands of pounds.  

Also, if I do a talk or workshop, I have something to sell at the end of it.... since I don't always know who will be in the room or what their needs are."  

Sarah Arrow, Birds on the Blog

"The quality, the ease of adaptation, the logical flow of the information provided, the professional look of the courses both on the front end (student materials) and the back-end (teacher and marketing materials) makes using Content Sparks courses an easy and best choice!"

Dave Sweney, CEO, Soaring Eagle LLC, creators of the SMART Tools for Business and SMART Affiliate Program

"Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment."

Tamara Patzer, Local Marketing Director & Social Media Educator

"I used Content Sparks products to create a lead magnet for $37 intro coaching calls. I was blown away with the quality. And it saved me at least $50,000 worth of my time. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them!"

VaNessa Duplessie, The Coaches' Coach

"Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well."

Jennifer H., Inspired Influencers Academy

"It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times."

Chris Gloss, Coach, Public Speaker & Veteran

Imagine creating an online academy, product suite, or a full membership site.... 

Click on the link below to see an example series of courses that work beautifully together with The Art of Storyselling:

Have any of these questions about The Art of Storyselling course? Take a look...

Is Storyselling right for my audience?

The chances are your audience is already unconsciously using some form of storyselling. Because of this, they'll want to make sure they're doing it in the most effective way and in alignment with their business. This program will ensure your audience members connect all the dots and are able to storysell in a meaningful way!


What's the difference between Storytelling and Storyselling?

Storytelling is something everyone in a business does, from the CEO Coach, to your assistant. In storytelling, you may just be making a point, explaining a concept, or looking to connect with your audience.
Storyselling has a very specific purpose - to move your reader or listener through your sales process. The story's goal is to get the reader or listener to take action.


Isn't This Just Stories With a Call to Action?

Stories with a call to action that captivate and convert are story sales rather than story tales... However, if it was just slapping a CTA on a story there wouldn't be a strong need for Storyselling. As you can see, you need the right stories for each stage of the customer journey, and that's where storytelling stops and storyselling takes over. You're taking your stories to the next level to grow your sales.


Does this course only apply to Storyselling for business?

You can adapt the content for anything you want. However, we've created this program with a business audience in mind.

The Thing to Keep In Mind...

While there are other done-for-you content companies out there, only Content Sparks specializes in brandable courses on business, sales, and marketing topics.  

Our courses are developed by our in-house team of experts, so this isn’t available for sale anywhere else.  

And 'The Art of Storyselling' was based on our 30+ years of experience developing programs just like this one for Fortune 500 companies and small business owners... courses that get results for your students.


So, Here's What You'll REALLY Get with 'The Art of Storyselling'...

Instead of thousands of dollars and hundreds of hours sunk into a program that may or may not sell...  

You get completely customizable, ready-to-teach courses with lead generation materials to attract customers and clients, developed by a team with more than 30 years of sales and marketing experience...instantly.  

And you get to take your business to the next level, while providing incredible value for your customers. 

They’re going to love you for it.  

And instead of paying $8,000+, you can get your choice of the course content, instructor materials, and lead generation materials, all for these special low prices...

Here's a recap of what you'll get with each package...

Flash Content

Need to generate leads? Grab the 'Flash' version, which contains the Lead Generation materials listed below:

  • Opt-In Report The 5 Keys to Transform Your Storytelling into Storyselling
  • Summary Cheat Sheet (overview of report) 
  • Slideshow - to go with report
  • 7 Opt-In Report Follow-up Emails 
  • 5 Blog Posts 
  • Infographic 
  • 30 Social Media Posts

 $47 $27

Beacon Content

Want to offer an eBook or text-only course? Grab the 'Beacon' version, which contains the Student materials listed below:

  • Course Book - The Art of Storyselling
  • Action Guide - for implementing action steps in the course book 
  • Storyselling Plan Template
  • Summary Cheat Sheet 
  • Graphics 
  • Infographic and Roadmap

$147 $67

Blaze Content

Want to create and sell a full multimedia online course or live workshop? Grab the 'Blaze' version, which has everything in Flash & Beacon PLUS slides, teaching materials and more!

  • ALL CONTENT from the Flash package 
  • ALL CONTENT from the Beacon package 
  • Slideshow 
  • Speaker Notes 
  • Slides Handout 
  • Suggested Curriculum 
  • Implementation Guide 
  • Course Follow Up Email 
  • Research Sources 
  • Evaluation form 
  • Top ways to deliver your training 
  • Instructions for using your content

 $297 $97

Plus, you risk nothing with our money-back guarantee.  

If you’re still reading, my guess is that you know this is the way to take your business to a new level...  

Both in terms of revenue...  

And in your visibility and authority in your market.  

So trust your gut and the results over 3,000 other coaches, consultants, and marketers have gotten, ...and check it out for yourself.


Again, this is Sharyn Sheldon, and thanks for reading.  

I hope you enjoy teaching The Art of Storyselling and I’m so excited to see what it’s going to do for your business and for your customers and clients!

Sharyn Sheldon Founder, Content Sparks

P.S. On the fence? Think about it this way...  

There’s a risk-free guarantee...  

There's PROOF this works....  

And since it's EASIER to do this than to do it all yourself, why not give it a shot?

P.P.S. If you don't buy this, will your business hit a plateau?  

Will you continue to have to trade time for money?  

Or will you have to work even more hours to increase revenue, maybe even at the expense of your personal life?  

Don't let that happen to you.  

Get the content you need now, and let’s start growing your business today.

Blaze

 $297 $97

67% OFF + EARLY BIRD BONUS!

-
Days
-
Hours
-
Minutes
-
Seconds

 LAUNCH SPECIAL - 67% OFF

-
Days
-
Hours
-
Minutes
-
Seconds