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Digital Marketing Strategy Workshop

Digital Marketing Strategy Workshop

$297.00

Help small business owners and marketers build a plan that focuses on what will work for THEIR business, not the latest shiny object. Our brandable, customizable course gives you all the content you need to TEACH and SELL your own program on micro-moment marketing, including:

  • Course Book and Cheat Sheet
  • Action Guide and Worksheets
  • Slideshow with Speaking Notes
  • Lead Generation Sales Funnel Content

Teach Your Clients How to Create a Digital Marketing Strategy that Works for Their Business 

Don't let your audience flounder around with overwhelm or chase after the latest shiny object!

Use our done-for-you course kit to deliver your own, branded online course or in-person event that helps them focus on the digital marketing channels and tactics that get them to their goals.

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Here's why your students will love the Digital Marketing Strategy Workshop...

Is your audience struggling with where to start with their digital marketing? 

Most business owners don't know where to start. Is it Facebook? What about list-building? Does SEO still matter? Should they just focus on writing blog posts? And what about that latest tool everyone is talking about?

Your clients need a clear digital marketing strategy, and they need YOU to show them how to create it.

With our white label Digital Marketing Strategy Workshop, your students will:

  • Ensure they have a solid foundation for laying out their strategy
  • Discover the 5 main digital marketing channels and the fundamentals of each
  • Explore the pros and cons of each channel
  • Select the channels and tactics that make the most sense for their business
  • Create a digital marketing strategy that will lead them to consistent visibility and sales.

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The best part?

When you purchase a license to Digital Marketing Strategy Workshop, you’ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.

You'll also benefit from our 30+ years of instructional design experience, so you can teach your new course with confidence.

Why should you use a Ready-to-Go Course from Content Sparks?

Hands-On Learning:

Your students will dive right into each topic with practical, step-by-step activities.

Immediate Application:

They'll use what they learn right away in their business, so you'll give them fast results from your course.

Fully Customizable:

It's easy for you to make each course your own by tailoring it to your brand and your clients' needs.

Flexible Use:

Ideal for online courses, webinars, live workshops, or one-on-one sessions.

And when you add a course like this to your offers, you'll be able to:

Add an Income Stream

Your new course can be a standalone product, part of a larger package or membership site, or even in a sales funnel that leads to other offers.

Become a Trusted Advisor

You won't just be spouting theory, like some course creators. Your students will take immediate action to apply what they learn to their business.

Deepen Client Relationships

By delivering training that makes a tangible difference, your students will sing your praises and want to work with you again and again.

Get Digital Marketing Strategy Workshop Now!

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100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
  
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.
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I now have a delicious buffet of the finest packages

With a lifetime in marketing, copywriting, and design, I find Content Sparks is the place to turn to shortcut my time required and ramp up my training products. I now have a delicious buffet of the finest packages, complete with checklists, worksheets, emails, ebooks, and PowerPoint decks. Starting from a blank screen is a waste of time. Starting with a Content Sparks package is priceless. On top of that, Sharyn Sheldon does thoughtful and responsive YouTube LIVES. If you haven't figured it out yet, I highly recommend Content Sparks.

Dr. Donna Blevins MindShift Coach & Communication Catalyst
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Rapid Course Creation

It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.

Chris Gloss Possibilities Coach

Here's the big picture of what you'll cover in this workshop:

DigitalMktg RoadmapBranded

Here's what you'll teach and what your students will do in the course:

PLR Course Introduction

Introduction  

Kickstart the journey with an energizing overview that sets the stage for success. This module will motivate your students to jump right into the course as they set their business goals and recognize the power of digital marketing.

Module 1 – Lay the Foundation for Your Digital Marketing Strategy

Before you  choose specific digital marketing tactics to include in your strategy, you need to lay a solid foundation.

In Module 1, you'll help your students set goals for their digital marketing, increase their knowledge of their audience, and get clear on their brand.

PLR Course Module 1
  • Lesson 1: Set Goals for Digital Marketing – In Lesson 1, you'll show your students how to set overall goals for their digital marketing strategy, improving their ability to execute, track success, and get results.
  • Lesson 2: Listen to Your Audience – In Lesson 2, you'll help your students develop an ideal customer profile (ICP) that will inform their digital marketing strategy, increase its effectiveness, and motivate their audience to act.
  • Lesson 3: Get Clear on Your Brand – In Lesson 3, you'll teach your students how to clarify their brand and what it stands for, so that their digital marketing strategy, and the tactics they choose, are powerful and relevant to their brand.
PLR Course Module 2

Module 2 – Digital Marketing Channel 1: SEO

Now that you’ve laid the foundation for the strategy, it’s time to explore the 5 key digital marketing channels. The first channel to explore is SEO.


In Module 2, you'll look at SEO as a digital marketing channel in its own right, focusing on those tactics that will have the most impact on students' business.

  • Lesson 1: What is SEO and How Is It Used in Digital Marketing? – In Lesson 1, you'll explore what’s involved in SEO as a digital marketing channel so your students can benchmark their current capabilities.
  • Lesson 2: The Pros and Cons of SEO For Digital Marketing – In Lesson 2, you'll discuss the pros and cons of SEO for your students' businesses, helping them to determine its place in their digital marketing strategy.
  • Lesson 3: The Keys to An Effective SEO Strategy – In Lesson 3, you'll show your students how they can assess their ability to execute SEO tactics and identify any additional resources they need for success.

Module 3 – Digital Marketing Channel 2: Content Marketing

Most business owners find that they can better connect with their audience and boost conversions by incorporating content marketing into their overall digital marketing strategy.

In Module 3, you'll teach your students the fundamentals of content marketing, so they can determine which tactics they might want to include in their digital marketing plan.

PLR Course Module 3
  • Lesson 1: What is Content Marketing? – In Lesson 1, you'll show your students the fundamentals of content marketing, so they can assess their current capabilities.
  • Lesson 2: The Pros and Cons of Content Marketing – In Lesson 2, you'll examine the pros and cons of content marketing for your students' businesses, so they can determine its place in their digital marketing strategy.
  • Lesson 3: The Keys to an Effective Content Marketing Strategy – In Lesson 3, your students will evaluate their ability to execute content marketing tactics and identify any additional resources they need for success.
PLR Course Module 4

Module 4 – Digital Marketing Channel 3: Social Media

Social media marketing uses platforms such as Facebook, Instagram, and Twitter to market products/services, increase brand awareness, engage with current customers, and attract new ones.

In Module 4, your students will investigate social media marketing as a digital marketing channel so they can assess whether or not they should include it in their strategy.

  • Lesson 1: What is Social Media Marketing?– In Lesson 1, you'll describe what’s involved in social media marketing as a digital marketing channel, so your students can assess their current capabilities.
  • Lesson 2: The Pros and Cons of Social Media Marketing – In Lesson 2, you'll throw light on the pros and cons of social media marketing for your students' businesses, so they can determine if it has a place in their digital marketing strategy.
  • Lesson 3: The Keys to an Effective Social Media Marketing Strategy – In Lesson 3, your students will rate their ability to execute social media marketing tactics and identify additional resources they need for success.

Module 5 – Digital Marketing Channel 4: Email Marketing

A digital marketing powerhouse, email marketing is closely tied into other channels you've explored so far, particularly content marketing.

In Module 5, you'll examine what’s involved in email marketing, so your students can select campaign types and features that would make sense for their audience.

PLR Course Module 5
  • Lesson 1: What is Email Marketing? – In Lesson 1, you'll look at what’s involved in email marketing as a digital marketing channel, so your students can assess their current capabilities.
  • Lesson 2: The Pros and Cons of Email Marketing – In Lesson 2, you'll point out the pros and cons of email marketing for your students' businesses, so they can determine its place in their digital marketing strategy.
  • Lesson 3: The Keys to an Effective Email Marketing Strategy – In Lesson 3, your students will consider their ability to execute email marketing tactics and identify the additional resources they need for success.

Module 6 – Digital Marketing Channel 5: Conversational Marketing

Conversational marketing uses tools like SMS, chatbots, and instant messaging to engage with current customers, educate prospective customers, and market products/services.

In Module 6, you'll discuss conversational marketing as a digital channel, so your students can assess whether or not they should include it in their strategy.

PLR Course Module 6
  • Lesson 1: What is Conversational Marketing? – In Lesson 1, you'll describe what's involved in conversational marketing as a digital channel, so your students can assess whether or not they should include it in their strategy.
  • Lesson 2: The Pros and Cons of Conversational Marketing – In Lesson 2, you'll weigh the pros and cons of conversational marketing for your students' businesses, so they can determine if it has a place in their digital marketing strategy.
  • Lesson 3: The Keys to an Effective Conversational Marketing Strategy – In Lesson 3, your students will gauge their ability to execute conversational marketing tactics and identify additional resources they need for success.

Module 7 – Create Your Digital Marketing Strategy

Now is the time to bring all your digital channels and tactics to together!

In Module 7, you'll have your students choose the channels and tactics to include in their own, personalized digital marketing strategy that they can start implementing right away.

PLR Course Module 7

Module 8 – Next Steps

Now that your students have decided which digital marketing channels and tactics to focus on, they'll want to learn more details of how each works. That also gives you the information you need for offering them additional training on areas where they want a deeper dive into a channel.

In this final module, you'll give your students time to review the course, helping them to consolidate and implement their learning and plan future action steps, so they can achieve the goals they set for this course.

PLR Course Module 8

Get your license to Digital Marketing Strategy Workshop:

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And to teach the program above, here’s exactly what you’ll get in Digital Marketing Strategy Workshop:

Student Materials
  • Course Book  (Student Guide) (14,441 words, 116 pages) - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
  • Action Guide ( 51 pages)  - which helps your students take action on what they learn, so you’ll have happy, successful customers
  • Your Brand Profile - 4-page worksheet for clarifying your student's brand, which they can use as a reference point when they're deciding which digital marketing channels and tactics make the most sense for their audience
  • Digital Marketing Channel Analysis - SEO Worksheet - 5-pages worksheet to assess the place of SEO in your student's digital marketing strategy
  • Digital Marketing Channel Analysis – Content Marketing Worksheet - 5-page worksheet to assess the place of Content Marketing in your student's digital marketing strategy
  • Digital Marketing Channel Analysis - Social Media Worksheet - 5-page worksheet to assess the place of Social Media in your student's digital marketing strategy
  • Digital Marketing Channel Analysis – Email Marketing Worksheet - 5-page worksheet to assess the place of Email Marketing in your student's digital marketing strategy
  • Digital Marketing Channel Analysis – Conversational Marketing Worksheet - 5-page worksheet to assess the place of conversational marketing in your student's digital marketing strategy
  • Digital Marketing Strategy Worksheet - 5-page worksheet your students can use to review work completed in the course and compile all pertinent information for creating their digital marketing strategy
  • Summary Cheat Sheet (3,962 words, 39 pages)  - which you and your students can quickly reference to save time, versus having to refer to the Course Book or lesson videos every time (Customers love these!)
  • Graphics (53) - that are used in the Course Book and slideshow, which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
  • Course Overview Infographic - A visual overview of the course that you can use as a detailed overview of all the modules and lessons in the course, so students know where they are at any given time (in .pptx, .pdf, & .png)
  • Course Roadmap - A high-level visual of your student's journey through the course, which shows where they are and the key milestones they've reached (.pptx, .pdf & .png)
Instructor Materials
  • Slideshow (215 Slides) – which give you a ready-made presentation for classroom, webinar, or video. You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time)
  • Speaker Notes - that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language and examples)
  • Evaluation Form - so you can get student feedback and further customize the course for your audience (and turn them into raving fans)
  • 5 Follow-Up Emails - to send to participants after the course, which allow you to continue to provide value and build relationships, so you can make them customers for life (a decent copywriter charges at least $100 per email)
  • Avoid these top 3 SEO mistakes in your digital marketing strategy (345 words)
  • Top 3 tips to slash the time you spend on digital marketing content creation (340 words)
  • 5 ways to avoid social media burnout (AND build your digital marketing strategy) (300 words)
  • 3 ways email marketing can be the hero of your digital marketing strategy (318 words)
  • Make prospects fall in love with your chatbot – find out how! (333 words)
  • Course Research Sources list - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google or getting possibly inaccurate info with AI)
  • Implementation Guide, Instructions, and Top Ways to Deliver Your Training - which help you select the right delivery method for you and your audience, and deliver the quality and results your students expect!
Lead Generation Materials 
  • Opt-In Report – The 5 Most Popular & Proven Digital Marketing Tactics: Which Ones Are Right for Your Business? - which gets new people on your email list, so you can sell your course ($550 value)
  • Opt-In Slideshow - which gives you the same report in a presentation format with speaker notes, so you can also present it in person, as a video, or on a webinar (webinars have been proven to have the highest conversion rates!)
  • 7 Nurture Emails - to send to people after they receive your lead magnet, which will increase your own credibility and sell the course for you, saving you time and converting more subscribers into customers ($500+ value) 
  • Are you ready to achieve your digital marketing goals? (169 words)
  • SEO too intimidating? Start with this 1 task (346 words)
  • Do THIS before adding content marketing to your strategy (366 words)
  • Can’t keep up with social media trends? Here’s the only tip you need (317 words)
  • Think emails are too old-fashioned for your digital marketing strategy? Think again! (283 words)
  • Ready to add a chatbot to your digital marketing team? (327 words)
  • Want to get results faster? (566 words)
  • 5 Blog Posts - which give you pre-written marketing content to spark discussion on your blog, so you can build more excitement for the course ($1000+ value)
  • 3 Ways a Digital Marketing Strategy Can Completely Transform Your Business (579 words)
  • 5 Digital Marketing Myths You Need to Avoid (581 words)
  • Can a 100% ‘Free’ Digital Marketing Strategy Still Be Effective? (631 words)
  • Intimidated by Digital Marketing? The Top Tools to Make Your Life Easier & Your Strategy More Effective (636 words)
  • How Will You Know If Your Digital Marketing Is a Success? (570 words)
  • Infographic: The 5 Most Popular & Proven Digital Marketing Tactics (in .pptx, .pdf &.png)
  • Cheat Sheet version of the Opt-in Report, pre-written Social Media Posts, and more!

Here’s what coaches and business owners just like you have to say about Content Sparks:

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This is first-rate stuff—highly recommended

When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.

This is first-rate stuff—highly recommended. Period.

Daniel Ulin
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It saved me at least $50,000 worth of my time.

I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.

VaNessa Duplessie

Frequently Asked Questions

  • FAQs about Digital Marketing Strategy Workshop

  • FAQs about White Label Content

  • How Much Can I save?

  • How Much Can I Earn?

Is Digital Marketing Strategy Workshop right for my audience?

Does your audience include people who own a business, are responsible for marketing, or want to grow a business's sales?

Are they relatively new to digital marketing or overwhelmed and not sure where to start?

If you answered yes to either of those questions, then our Digital Marketing Strategy Workshop is a must-have!

You'll be the one to give them the essentials they need to know in order to create a clear, focused strategy. Then you can dive deeper into specific tactics with additional training.

What's the difference between the Digital Marketing Strategy Workshop and your other marketing courses?

We have a variety of marketing courses that range from creating an in-depth marketing plan to courses on specific tactics, like video marketing.

However, our Digital Marketing Strategy Workshop is completely different. The focus is exclusively on digital (online) channels, and it is an introductory course for each of those channels - SEO, Social Media, Content, Email, and Conversational tools like chatbots.

Your students will get just enough information and guidelines to be able to pick the right channels to focus on, without overwhelming them with the minute details of how to implement everything.

They'll then have the option of going off and implementing one or more of their chosen tactics on their own. But a better option is for you to offer them additional training that dives into the specific tactics they're interested in.

For example, if you find your students want to learn more about SEO you can then offer them our Introduction to SEO and Keywords and our Small Business SEO Master Class.

The options are endless for building your course business from this one workshop to a huge training library!

Does this course only work online or can it also be an in-person workshop?

Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results. 

Many of our clients do amazing in-person events with our course kits, and you will too! 

Can I teach this course if I've not taught these skills before?

Yes... absolutely

You can work through the course yourself and be your own case study to share with your audience.  You can interview successful entrepreneurs in your niche and ask them about their planning, their promos and what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap and add incredible value to your audience!

Can I create a Low-Ticket Offer with this?

All of this course would be overwhelming as a low-ticket offer. So why not take out Module 1 (Lay the Foundation for Your Digital Marketing Strategy), and turn that into a low-ticket offer instead? You can easily brand and record this section in less than 45 minutes.

You can then take out the Module 1 section from the Action Guide and add it as a handout with your video recording. Now you have a fabulous low-ticket offer.

 The rest of the course can become your core offer!

Can I create a High-Ticket Offer with this?

Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.

To increase the value, add in content from other Content Sparks courses. We recommend our SEO Master Class course kit, and our Build an Email List from Scratch course kit. Together, these make a powerful high-ticket offer that has incredible impact. 

You could also turn this whole course into a VIP day, and deliver Digital Marketing Strategy Workshop in person in a luxury venue 

A little extra thought turns Digital Marketing Strategy Workshop into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.

What Curriculum could this be part of?

Anything about planning for growth and creating a vision for your business makes popular curriculum. You can also create a curriculum that teaches the core marketing skills, such as Build an Email List from Scratch, Use Content Marketing to Build Your Brand, SEO Master Class, Build Your Audience with Social Media... Combined you have a visibility powerhouse of a curriculum!

Our Digital Marketing Strategy Workshop is one of those foundational courses that help all business owners and marketers get results from their digital marketing from the start, and it makes a fantastic addition to all curriculums. 

Can I see a sample of the course content?

Sure! You can see an excerpt from the Course Book HERE:

ContentSparks.com/DigitalMarketing_Sample

And if you have more questions, you can always content us at support@contentsparks.com

Why Choose Content Sparks?

Sharyn Sheldon

When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:

  • Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
  • Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
  • Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.

In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.

Get your license to Digital Marketing Strategy Workshop: Only $297

 Add to Cart

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
  
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.
Instance 1

P.S. Still on the fence? Consider this... 

You could spend weeks crafting a course from scratch, whether it's with the use of AI tools or just on your own,

...or you could start teaching this high-impact course tomorrow.

Save time, grow your business, and help your clients build lasting relationships.

Sounds like a smart move, doesn't it?

Click below and start making a lasting impact as you enhance your business offers.

Grab your license to Digital Marketing Strategy Workshop now:

 Add to Cart

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum