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Digital Marketing Strategy Workshop

$297.00

Teach Your Clients How to Create a Digital Marketing Strategy that Works for Their Business 

Don't let your audience flounder around with overwhelm or chase after the latest shiny object!


Use our done-for-you course kit to deliver your own, branded online course or in-person event that helps them focus on the digital marketing channels and tactics that get them to their goals.

Everything you need to attract students to your course, so you can close more sales...

ready-to-go course, saving you months of time on content creation...

The ability to edit, customize, and brand the materials, so it fits your market & your personality...

A Complete "Course-In-A-Box," At A Fraction Of The Cost Of Starting From Scratch...

Here's why your students will love the Digital Marketing Strategy Workshop...

Is your audience struggling with where to start with their digital marketing? 

Most business owners don't know where to start. Is it Facebook? What about list-building? Does SEO still matter? Should they just focus on writing blog posts? And what about that latest tool everyone is talking about?

Your clients need a clear digital marketing strategy, and they need YOU to show them how to create it.

With our white label Digital Marketing Strategy Workshop, your students will:

  • Ensure they have a solid foundation for laying out their strategy
  • Discover the 5 main digital marketing channels and the fundamentals of each
  • Explore the pros and cons of each channel
  • Select the channels and tactics that make the most sense for their business
  • Create a digital marketing strategy that will lead them to consistent visibility and sales.

You'll transform the lives of your students as you free them from the overwhelm of all the digital marketing options out there and help them focus on what will achieve their goals.

Best of all? When you purchase a license to Digital Marketing Strategy Workshop, you'll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want (online, offline, video, livestream... you name it!) 

DigitalMktg RoadmapBranded

Get Digital Marketing Strategy Workshop Now!

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
  
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

Here's what you'll teach in Digital Marketing Strategy Workshop:

Introduction 

You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going. This module will help motivate your students to focus on the real reason they're taking your course! 

Module 1 – Lay the Foundation for Your Digital Marketing Strategy

Before you  choose specific digital marketing tactics to include in your strategy, you need to lay a solid foundation.

In Module 1, you'll help your students set goals for their digital marketing, increase their knowledge of their audience, and get clear on their brand.

  • Lesson 1: Set Goals for Digital Marketing – In Lesson 1, you'll show your students how to set overall goals for their digital marketing strategy, improving their ability to execute, track success, and get results.
  • Lesson 2: Listen to Your Audience – In Lesson 2, you'll help your students develop an ideal customer profile (ICP) that will inform their digital marketing strategy, increase its effectiveness, and motivate their audience to act.
  • Lesson 3: Get Clear on Your Brand – In Lesson 3, you'll teach your students how to clarify their brand and what it stands for, so that their digital marketing strategy, and the tactics they choose, are powerful and relevant to their brand.

Module 2 – Digital Marketing Channel 1: SEO

Now that you’ve laid the foundation for the strategy, it’s time to explore the 5 key digital marketing channels. The first channel to explore is SEO.


In Module 2, you'll look at SEO as a digital marketing channel in its own right, focusing on those tactics that will have the most impact on students' business.

  • Lesson 1: What is SEO and How Is It Used in Digital Marketing? – In Lesson 1, you'll explore what’s involved in SEO as a digital marketing channel so your students can benchmark their current capabilities.
  • Lesson 2: The Pros and Cons of SEO For Digital Marketing – In Lesson 2, you'll discuss the pros and cons of SEO for your students' businesses, helping them to determine its place in their digital marketing strategy.
  • Lesson 3: The Keys to An Effective SEO Strategy – In Lesson 3, you'll show your students how they can assess their ability to execute SEO tactics and identify any additional resources they need for success.

Module 3 – Digital Marketing Channel 2: Content Marketing

Most business owners find that they can better connect with their audience and boost conversions by incorporating  content marketing into their overall digital marketing strategy.


In Module 3, you'll teach your students the fundamentals of content marketing, so they can determine which tactics they might want to include in their digital marketing plan.

  • Lesson 1: What is Content Marketing? – In Lesson 1, you'll show your students the fundamentals of content marketing, so they can assess their current capabilities.
  • Lesson 2: The Pros and Cons of Content Marketing – In Lesson 2, you'll examine the pros and cons of content marketing for your students' businesses, so they can determine its place in their digital marketing strategy.
  • Lesson 3: The Keys to an Effective Content Marketing Strategy – In Lesson 3, your students will evaluate their ability to execute content marketing tactics and identify any additional resources they need for success.

Module 4 – Digital Marketing Channel 3: Social Media

Social media marketing uses platforms such as Facebook, Instagram, and Twitter to market products/services, increase brand awareness, engage with current customers, and attract new ones. 


In Module 4, your students will investigate social media marketing as a digital marketing channel so they can assess whether or not they should include it in their strategy.

  • Lesson 1: What is Social Media Marketing?– In Lesson 1, you'll describe what’s involved in social media marketing as a digital marketing channel, so your students can assess their current capabilities.
  • Lesson 2: The Pros and Cons of Social Media Marketing – In Lesson 2, you'll throw light on the pros and cons of social media marketing for your students' businesses, so they can determine if it has a place in their digital marketing strategy.
  • Lesson 3: The Keys to an Effective Social Media Marketing Strategy – In Lesson 3, your students will rate their ability to execute social media marketing tactics and identify additional resources they need for success.

Module 5 – Digital Marketing Channel 4: Email Marketing

 A digital marketing powerhouse, email marketing is closely tied into other channels you've explored so far, particularly content marketing.


In Module 5, you'll examine what’s involved in email marketing, so your students can select campaign types and features that would make sense for their audience.

  • Lesson 1: What is Email Marketing? – In Lesson 1, you'll look at what’s involved in email marketing as a digital marketing channel, so your students can assess their current capabilities.
  • Lesson 2: The Pros and Cons of Email Marketing – In Lesson 2, you'll point out the pros and cons of email marketing for your students' businesses, so they can determine its place in their digital marketing strategy.
  • Lesson 3: The Keys to an Effective Email Marketing Strategy – In Lesson 3, your students will consider their ability to execute email marketing tactics and identify the additional resources they need for success.

Module 6 – Digital Marketing Channel 5: Conversational Marketing

Conversational marketing uses tools like SMS, chatbots, and instant messaging to engage with current customers, educate prospective customers, and market products/services. 


In Module 6, you'll discuss conversational marketing as a digital channel, so your students  can assess whether or not they should include it in their strategy.

  • Lesson 1: What is Conversational Marketing? – In Lesson 1, you'll describe what's involved in conversational marketing as a digital channel, so your students can assess whether or not they should include it in their strategy.
  • Lesson 2: The Pros and Cons of Conversational Marketing – In Lesson 2, you'll weigh the pros and cons of conversational marketing for your students' businesses, so they can determine if it has a place in their digital marketing strategy.
  • Lesson 3: The Keys to an Effective Conversational Marketing Strategy – In Lesson 3, your students will gauge their ability to execute conversational marketing tactics and identify additional resources they need for success.

Module 7 – Create Your Digital Marketing Strategy

 Now is the time to bring all your digital channels and tactics to together!


In Module 7, you'll have your students choose the channels and tactics to include in their own, personalized digital marketing strategy that they can start implementing right away.

Module 8 – Next Steps

Now that your students have decided which digital marketing channels and tactics to focus on, they'll want to learn more details of how each works. That also gives you the information you need for offering them additional training on areas where they want a deeper dive into a channel.

In this final module, you'll give your students time to review the course, helping them to consolidate and implement their learning and plan future action steps, so they can achieve the goals they set for this course.

Get your license to Digital Marketing Strategy Workshop:

And to teach the program above, here’s exactly what you’ll get in Digital Marketing Strategy Workshop:

Click on any tab to see a detailed list of course content you'll get with your license:

  • Student Materials

  • Instructor Materials

  • Lead Generation Materials

Student Materials - to Learn & Take Action

* A 116-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)  

* Action Guide - 51-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers

* Your Brand Profile - 4-page worksheet for clarifying your student's brand, which they can use as a reference point when they're deciding which digital marketing channels and tactics make the most sense for their audience

* Digital Marketing Channel Analysis - SEO Worksheet - 5-pages worksheet to assess the place of SEO in your student's digital marketing strategy

* Digital Marketing Channel Analysis – Content Marketing Worksheet - 5-page worksheet to assess the place of Content Marketing in your student's digital marketing strategy

* Digital Marketing Channel Analysis - Social Media Worksheet - 5-page worksheet to assess the place of Social Media in your student's digital marketing strategy

* Digital Marketing Channel Analysis – Email Marketing Worksheet - 5-page worksheet to assess the place of Email Marketing in your student's digital marketing strategy

* Digital Marketing Channel Analysis – Conversational Marketing Worksheet - 5-page worksheet to assess the place of conversational marketing in your student's digital marketing strategy

* Digital Marketing Strategy Worksheet - 5-page worksheet your students can use to review work completed in the course and compile all pertinent information for creating their digital marketing strategy

* A 39-page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)  

* 53 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png) 

* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)

* Course Roadmap - The student's journey through the course (.pptx, .pdf & .png)

Not sure about the value of our done-for-you course content?

Here’s what coaches and business owners just like you have to say about Content Sparks:

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It saved me at least $50,000 worth of my time.

I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.

VaNessa Duplessie
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Thanks to Sharyn Sheldon and her crew at Content Sparks

Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!

Michael Bridgman Course Creator
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Amazing community support, powerful and timely support

I have to say that I recently took part in a 10-day challenge that Sharyn and Content Sparks developed, and it moved me to complete a project I had been putting off for more than a year. Looking back, I feel that the amazing community support, powerful and timely support and an outstanding process guided me to successfully complete my project in the 10 days, something I didn't really think I could do. If you get the chance to take part in one of Sharyn's future challenges I recommend that you jump in. you'll be so glad you did!

Barbara Jemmott Course Director, Your Entrepreneurial Spirit

Frequently Asked Questions

  • FAQs about Digital Marketing Strategy Workshop

  • FAQs about White Label Content

  • How Much Can I save?

  • How Much Can I Earn?

Is Digital Marketing Strategy Workshop right for my audience?

Does your audience include people who own a business, are responsible for marketing, or want to grow a business's sales?

Are they relatively new to digital marketing or overwhelmed and not sure where to start?

If you answered yes to either of those questions, then our Digital Marketing Strategy Workshop is a must-have!

You'll be the one to give them the essentials they need to know in order to create a clear, focused strategy. Then you can dive deeper into specific tactics with additional training.

What's the difference between the Digital Marketing Strategy Workshop and your other marketing courses?

We have a variety of marketing courses that range from creating an in-depth marketing plan to courses on specific tactics, like video marketing.

However, our Digital Marketing Strategy Workshop is completely different. The focus is exclusively on digital (online) channels, and it is an introductory course for each of those channels - SEO, Social Media, Content, Email, and Conversational tools like chatbots.

Your students will get just enough information and guidelines to be able to pick the right channels to focus on, without overwhelming them with the minute details of how to implement everything.

They'll then have the option of going off and implementing one or more of their chosen tactics on their own. But a better option is for you to offer them additional training that dives into the specific tactics they're interested in.

For example, if you find your students want to learn more about SEO you can then offer them our Introduction to SEO and Keywords and our Small Business SEO Master Class.

The options are endless for building your course business from this one workshop to a huge training library!

Does this course only work online or can it also be an in-person workshop?

Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results. 

Many of our clients do amazing in-person events with our course kits, and you will too! 

Can I teach this course if I've not taught these skills before?

Yes... absolutely

You can work through the course yourself and be your own case study to share with your audience.  You can interview successful entrepreneurs in your niche and ask them about their planning, their promos and what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap and add incredible value to your audience!

Can I create a Low-Ticket Offer with this?

All of this course would be overwhelming as a low-ticket offer. So why not take out Module 1 (Lay the Foundation for Your Digital Marketing Strategy), and turn that into a low-ticket offer instead? You can easily brand and record this section in less than 45 minutes.

You can then take out the Module 1 section from the Action Guide and add it as a handout with your video recording. Now you have a fabulous low-ticket offer.

 The rest of the course can become your core offer!

Can I create a High-Ticket Offer with this?

Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.

To increase the value, add in content from other Content Sparks courses. We recommend our SEO Master Class course kit, and our Build an Email List from Scratch course kit. Together, these make a powerful high-ticket offer that has incredible impact. 

You could also turn this whole course into a VIP day, and deliver Digital Marketing Strategy Workshop in person in a luxury venue 

A little extra thought turns Digital Marketing Strategy Workshop into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.

What Curriculum could this be part of?

Anything about planning for growth and creating a vision for your business makes popular curriculum. You can also create a curriculum that teaches the core marketing skills, such as Build an Email List from Scratch, Use Content Marketing to Build Your Brand, SEO Master Class, Build Your Audience with Social Media... Combined you have a visibility powerhouse of a curriculum!

Our Digital Marketing Strategy Workshop is one of those foundational courses that help all business owners and marketers get results from their digital marketing from the start, and it makes a fantastic addition to all curriculums. 

Can I see a sample of the course content?

Sure! You can see an excerpt from the Course Book HERE:

ContentSparks.com/DigitalMarketing_Sample

And if you have more questions, you can always content us at support@contentsparks.com

The Thing to Keep In Mind...


While there are other done-for-you content companies out there, only Content Sparks specializes in sales and marketing products.  

Our products are developed by our in-house team, so this isn’t available for sale anywhere else.  

And 'Digital Marketing Strategy Workshop' was based on our 30+ years of experience developing products just like this one for Fortune 500 companies and small business owners...programs that get results.

Get your license to Digital Marketing Strategy Workshop: Only $297

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
  
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.

Again, this is Sharyn Sheldon, and thanks for reading.  

I hope you enjoy teaching Digital Marketing Strategy Workshop and I’m so excited to see what it’s going to do for your business and for your customers!

sharyn sheldon signature 2020 1 1

P.S. On the fence? Think about it this way...  

There’s a risk-free guarantee...   There's PROOF this works....  

And since it's EASIER to do this than to do it all yourself, why not give it a shot?

P.P.S. If you don't buy this, will your business hit a plateau?  

Will you continue to have to trade time for money?  

Or will you have to work even more hours to increase revenue, maybe even at the expense of your personal life?  

Don't let that happen to you.  

Get this now, and let’s start growing your business today.

Grab your license to Digital Marketing Strategy Workshop now:

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum