Email Marketing: Beyond the Basics
$297.00
Use our White Label Course kit to LEARN, TEACH, and ATTRACT students to your own course on how to…
Amplify Email Impact with Segmentation, Automations, Personalization, and More.
Just add your insights, rebrand it, and share or sell for 100% profit!
Teach Your Clients How to Maximize Their Email Marketing Results
Use our done-for-you course kit to deliver your own online course or workshop that helps people get more engagement, opens, clicks, and sales from their email marketing efforts!
Is your audience struggling with getting results from their email marketing?
Most business owners who use email marketing...
- Get frustrated by all the 'techy' parts of more advanced email strategies
- Want to build their list, but then rarely send anything more than a lead magnet
- Create new lead magnets, but ignore the people who got the old one
- Get discouraged when they see that no one is opening or clicking on the emails that they do send
They end up wasting their biggest business asset - their email list!
Your clients need a clear, practical email marketing strategy that taps the powerful features their email platform offers them.
And they need YOU to show them how to create it.
With our white label course - Email Marketing: Beyond the Basics - your students will learn how to:
You'll transform the lives of your students as you free them from the overwhelm of confusing email tactics and help them focus on what will achieve their goals.
The best news?
When you purchase a license to Sustainable Business Practices, you’ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.
You'll also benefit from our 30+ years of instructional design experience, so you can teach your new course with confidence!
Why should you use a Ready-to-Go Course from Content Sparks?
Hands-On Learning:
Your students will dive right into each topic with practical, step-by-step activities.
Immediate Application:
They'll use what they learn right away in their business, so you'll give them fast results from your course.
Fully Customizable:
It's easy for you to make each course your own by tailoring it to your brand and your clients' needs.
Flexible Use:
Ideal for online courses, webinars, live workshops, or one-on-one sessions.
And when you add a course like this to your offers, you'll be able to:
Add an Income Stream
Your new course can be a standalone product, part of a larger package or membership site, or even in a sales funnel that leads to other offers.
Become a Trusted Advisor
You won't just be spouting theory, like some course creators. Your students will take immediate action to apply what they learn to their business.
Deepen Client Relationships
By delivering training that makes a tangible difference, your students will sing your praises and want to work with you again and again.
You'll find more details of what you'll teach and all the materials you'll get further down the page.
Ready to get started right away?
Click the add to cart button below to get your license and lead the way in helping your clients integrate email marketing:
Get Email Marketing: Beyond the Basics Now!
100% No Risk Guarantee
I now have a delicious buffet of the finest packages
With a lifetime in marketing, copywriting, and design, I find Content Sparks is the place to turn to shortcut my time required and ramp up my training products. I now have a delicious buffet of the finest packages, complete with checklists, worksheets, emails, ebooks, and PowerPoint decks. Starting from a blank screen is a waste of time. Starting with a Content Sparks package is priceless. On top of that, Sharyn Sheldon does thoughtful and responsive YouTube LIVES. If you haven't figured it out yet, I highly recommend Content Sparks.
Here's the big picture of what you'll cover in this course:
Here's what you'll teach and what your students will do in the course:
Introduction
Kickstart the journey with an energizing overview that sets the stage for success. This module will motivate your students to jump right into the course as they set their business goals and recognize the power of email marketing.
Module 1 – How to Use Lists and Tags Together
Both lists and tags facilitate effective targeting and boost relevance for your audience. But what combination works best?
In Module 1, you'll help your students determine their strategy for using lists and tags so they can keep their email platform well-organized and optimally set up for using advanced features.
Module 2 – List Segmentation Essentials
List segmentation is essential for ensuring you can deliver the right content to the right people.
In Module 2, you'll look at show your students how to segment their subscriber list in different ways to refine their email targeting and ensure they’re delivering content to people who will be most interested in it.
Module 3 – Automate Your Email Marketing
Automation allows you to increase engagement without tripling the size of your daily to-do list or having to remember to send emails and follow up.
In Module 3, you'll teach your students how to map out their initial email automations that will have the biggest impact on their goals.
Module 4 – Personalize Your Email Marketing
Personalizing your email marketing is one of the most effective ways to increase opens and conversions.
In Module 4, your students will select email personalization tactics they can easily implement, along with identifying exactly how they will acquire the information they need.
Module 5 – Test and Measure Your Email Content
To achieve the highest level of email marketing success, it is essential that you test and measure your email content.
In Module 5, you'll examine how your students can increase their email marketing impact by split-testing different elements and regularly tracking key metrics, making changes as needed to improve results.
Module 6 – Next Steps
Now that your students have their next level email marketing strategies in place, they'll be ready to apply email marketing best practices and be prepared to test out more complex tactics, continually expanding their email marketing skills and level of success.
In this final module, you'll give your students time to review the course, helping them to consolidate and implement their learning and plan future action steps, so they can achieve the goals they set for this course.
Get your license to Email Marketing: Beyond the Basics:
And to teach and sell Email Marketing: Beyond the Basics, here's all the course content you'll get:
- Do you have shocking (email list) hygiene? (302 words)
- Are your emails breaking the law? Find out! (280 words)
- Are you still skipping this crucial email marketing step? (278 words)
- Your audience LOVES when emails do THIS (291 words)
- You’re not fooling anybody with this email… (326 words)
- Are you ready to amplify your email marketing? (153 words)
- Don’t make this major email marketing mistake (292 words)
- Is buying an email list REALLY that bad? (342 words)
- Knowing a customer’s name is OK… THIS is better (282 words)
- Don’t let this automation myth derail your success (314 words)
- Don’t make this #1 email marketing mistake! (337 words)
- Want to get results faster? (477 words)
- Who is the Most Qualified Person to Design Your Emails? Your Audience! (558 words)
- 3 Email Marketing Myths You Need to Avoid (615 words)
- The #1 Piece of Email Marketing Advice I Ever Received? Keep it Simple (633 words)
- The Top 5 Reasons People STILL Aren’t Opening Your Emails (582 words)
- How Will You Know If Your Email Marketing Is a Success? (604 words)
Here’s what coaches and business owners just like you have to say about Content Sparks:
My coaching really took off!
Once I started to seriously use content from Content Sparks, my coaching results really took off (I increased the number of coaching clients 200% over 18 months), raising my prices twice in that time. Coaching areas with the most impact on clients’ business are social media/blogging and the customer journey. Since moving into publishing courses, I’m seeing steady growth in the business growth offering I’m focused on growing. I’m happy to move from group coaching to online courses. I know it’s doable!
Content Sparks is my go-to course content provider.
Sharyn is dedicated to delivering great content that can be used by just about anyone who wants to brand and deliver a course of their own. Content Sparks is my go-to course content provider. Thank you so much, Sharyn!
Frequently Asked Questions
We have a variety of email marketing courses that range from creating an email list from scratch to courses on specific skills, like email copywriting or creating lead magnets and autoresponder series.
However, our Email Marketing: Beyond the Basics is completely different. The focus is exclusively on what you do once you have people on your email list.
Your students will get the information and skills they need in order to start using the features that any good email marketing platform offers - lists, tags, list segments, automations, personalization, and split-testing. But you won't overwhelm them with highly complicated, advanced features, like goals and CRM functions.
You can easily combine our 'beyond the basics' course with our other email marketing courses to create a full-fledged email marketing or an even bigger digital marketing series!
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes... absolutely
You can work through the course yourself and be your own case study to share with your audience. You can interview successful entrepreneurs in your niche and ask them about their email marketing, their promos and what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap and add incredible value to your audience!
All of this course would be overwhelming as a low-ticket offer. So why not take out Module 3 (List Segmenting Essentials), and turn that into a low-ticket offer instead? You can easily brand and record this section in less than 45 minutes.
You can then take out the Module 3 section from the Action Guide and add it as a handout with your video recording. Now you have a fabulous low-ticket offer.
The rest of the course can become your core offer!
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
To increase the value, add in content from other Content Sparks courses. We recommend our Email Marketing From Scratch, Email Copywriting Essentials, and Attract Quality Leads with Content Upgrades. Together, these make a powerful high-ticket offer that has incredible impact.
You could also turn this whole course into a VIP day, and deliver Email Marketing: Beyond the Basics in person in a luxury venue
A little extra thought turns Email Marketing: Beyond the Basics into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Anything about growing your business using digital marketing strategies and skills makes an attractive, enticing curriculum.
You can also add this course to a curriculum that teaches core marketing skills, such as Build an Email List from Scratch (a great starter course before delivering 'Beyond the Basics), How to Use Content Marketing to Build Your Brand, SEO Master Class, and Build Your Audience with Social Media... Combined you have a visibility powerhouse of a curriculum!
Our Email Marketing: Beyond the Basics is one of those next-level courses that help all growing businesses get the best results from their email marketing, and it makes a fantastic addition to any marketing curriculum.
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/EmailMarketing_Sample
And if you have more questions, you can always content us at support@contentsparks.com
Why Choose Content Sparks?
When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:
- Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
- Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
- Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.
In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.