What is PLR Content? Everything You Need to Know
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Looking to squeak out a few more sales for your coaching business?
How about a new source of passive income to complement (and maybe even replace) your consulting time?
You could create loads of content yourself to sell to your audience, or use PLR. Savvy coaches and consultants know that PLR (Private Label Rights) content is a hack to speeding up their processes to create and sell products that scale their businesses.
If you’re new to PLR, or maybe even a little suspicious, you’re in the right place. Read on as I break down the basics of PLR Content and how you can get the most from it in your business.
What is PLR Content?
PLR is an acronym for Private Label Rights.
I know that sounds super technical; in “normal speak,” that means content – any type, it could be blog posts, emails, lead magnets, or even courses – that gives you the right to edit, change, or modify it however you want and sell/publish as your own.
Sounds crazy, right? It’s actually extremely common, I’ll bet you come across private label rights products all the time.
For instance, “store brand” products like food and even medication are often the same products as the name-brand in the same aisle (and usually much cheaper). Most of these stores buy their private-label products from generic manufacturers who give them the rights to put their own name on them.
That is PLR content in a nutshell. Same product, different look and label. But PLR content gives you another edge: you can alter it however you want.
For example, take a ready-to-use online course, like the ones we sell here at Content Sparks. Suppose you buy one of my Digital Marketing PLR courses. Well, you can take the materials in them and use them as-is or add in extra modules to serve your audience better. Or break one course into several mini-courses to create low-ticket offers for your business.
Once you purchase the private label rights to any online content, you can treat it as either a finished product or a rough draft of your own. It's yours to edit, transform, or publish in any way you want.
Why Use PLR Content?
As a coach, consultant, or business owner, you have a lot of demands on your time and a great deal of content you need to create.
Private Label Rights content gives you a base of materials to work from so you don't have to do it all yourself. You can buy content for:
Everyone always says that you shouldn't reinvent the wheel. Well, creating your own content from scratch every time is the same as reinventing the wheel. If you already have the content, you can invest your brainpower in personalizing it rather than building it from the ground up.
When you think about buying PLR content, consider it as getting the first half of your work done for you. It helps you make the most use of your valuable time, and when it's Content Sparks PLR, it helps you deliver amazing results for your clients.
Who Uses PLR Content?
So, who uses PLR content? For starters, anyone who wants to sell a digital product!
Most of my customers are business coaches or consultants, but I’ve also worked with agency owners, accountants, and many other types of small businesses who use content to add value to their clients, create a passive income stream, run webinars or live presentations, and more.
Here at Content Sparks, we specialize in PLR Content that you can use to create online courses, as well as marketing PLR content. We often call it Brandable Content or White Label Content rather than PLR, because branding and adding your personality to the content is what you do.
So if you're looking to create a successful online course, you're in the right place.
Where Can You Use PLR Content?
The sky’s the limit here!
It all depends on what type of PLR content you purchase. At Content Sparks, we sell:
And many more types of content (check out my shop for all the product types and topics).
To give you a practical idea of how you could use PLR content to grow your business, let’s look at a few specific examples.
We have a whole slew of blog posts and email bundles on a variety of topics. Some even contain a ‘content upgrade’ so you can use the longer blog post to generate leads. They’re all easy to customize, with areas clearly marked for where you should add your own personal info and links.
Our blog and email hot topics are based on popular courses from the Content Sparks catalog and complement these courses perfectly, so you can nurture new leads or follow up with students to give more valuable tips.
One of the most popular ways to use PLR Content is for standalone resources for your customers and students.
Our mid-size courses are often delivered as self-study ebooks or self-paced courses since they contain Student Materials with guides, workbooks, action guides, cheat sheets, and more. You'll love how you can use this content to deliver what your audience is looking for in a self-contained, results-focused course - in whatever format you decide to put it in. You can even repurpose the content into multiple forms.
Here's an example of a stand-alone eBook package:
With Next Level Website Content, you’ll get everything you need to create your own webinar, workshop, lead magnet, or paid product that helps people tap into powerful web content strategies that will take their sites to a whole new level.
PLR Courses with Sales Funnels
The most popular way to use PLR Content from Content Sparks is for your online courses. We even create full-funnel online course kits, or Blaze content, as we used to call them.
These PLR Content kits contain everything your learners need, including Course Books and Action Guides, as well as everything you need for teaching and selling - the instructor materials and lead generation materials.
If you purchase a full PLR Content course kit (which includes a sales funnel) when it's in its early launch phase, you will also have the opportunity to get a meaty bonus that varies from topic to topic. It’s usually something like a 5-Day challenge, checklist, cheat sheet, or some other valuable resource you can use any way you want. These are products you can’t get any other time, other than sometimes as a paid product later on.
Here's an example of a full course with a sales funnel:
Quickly put together your own online course, live workshop, or coaching program on how to Build Your Audience Using Social Media, where you'll teach your audience simple social media tactics to grow an audience of their ideal customers.
You’ll also find a full category of Workshops and Webinars.
These are shorter courses that are designed to be taught live or as a self-paced course. The focus is on quick actions learners can take to get results immediately.
PLR Content Coaching Tools, Assessments, Planners, and more
At Content Sparks, we also offer you additional content types related to some of our PLR Content course materials. These vary from quiz content to planners to extra group activities and assessments. Many of these can be used to enhance your offers as bonuses or upsells, as well as to enhance student learning and engagement.
Here’s one example that complements our course on how to Motivate Clients to Take ACTION.Many coaches and consultants struggle to keep clients engaged and successful after they’ve agreed to work together. Clients aren’t prepared for sessions, their follow-through is inconsistent, and engagement fizzles out. But with this toolkit, your audience can create their own personalized onboarding process to build trust and momentum from day 1.
Important Note: You cannot use PLR content in Kindle Books (digital books) unless it's substantially rewritten. You can, however, use the content to create print-on-demand books through KDP (previously known as CreateSpace).
Is It Wrong to Use PLR Content?
Every now and then, someone says it's unethical to use PLR Content.
Depending on where you purchase from, that’s a potential risk. I can’t vouch for every other PLR seller on the web, but I do know that I created Content Sparks to share 30 years of experience creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs with people like you.
I like to think of Content Sparks as your supplier of high-quality PLR content and part of your team. Every course we create and sell is built on sound instructional design fundamentals and filled with content created by domain experts who really know their stuff.
There's nothing unethical about outsourcing aspects of your content creation to a specialized team. It's working smarter, not harder.
Frequently Asked Questions About PLR
What’s the Difference Between PLR and MRR?
PLR and MRR are common licenses for content that you can purchase and use for your business.
As discussed above, PLR, or Private Label Rights, is a licensing agreement for digital products that grants you the right to use, modify, and resell the product as if it were your own.
Like PLR, MRR (Master Resale Rights) is a licensing agreement for using and selling digital products with one key difference: with MRR, you can purchase the product to sell or sell it to others to resell it. Sounds even better, right? There’s one other difference: you cannot edit MRR products, which means your product will not be unique from the dozens (or hundreds) of identical versions out there. Learn more about the difference between PLR and MRR.
Can I Modify or Repurpose PLR Content?
If it’s PLR content, you bet! PLR gives you the rights to modify or repurpose content as your own. It’s important to read the fine print for what you can and cannot do, though, so pay attention to the information from the seller before you buy. Check out my guide to customizing PLR content for a full walkthrough.
Where Should I Purchase PLR Content?
Obviously, I think the PLR content we sell at Content Sparks is pretty good, but I pulled the best PLR websites for you to choose from in this guide so you can review other options.
Can You Really Make Money Selling PLR Products?
I get this question all the time – saying you can add a new revenue stream to your business is all well and good, but can selling PLR products as your own really make money? I could go on about how starting with well-researched, well-written, high-quality PLR content gives you a massive head start to launching digital products that fly off the (digital) shelves… but I’d like to introduce a customer of mine, Barbara, to share her story:
Want a Free PLR Product? Here’s Your Chance
Selling PLR is most definitely worth it, but only if you have high-quality products.
I have a special offer that will help you scale your business to new heights in the next six months.
Click the button below for a free PLR product you can use to grow your business today. Make sure to bookmark the page, too, because I am giving away new products every month to busy business owners like you!
Enjoy!
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