Conversion Copywriting Workshop
$177.00
Help your clients learn to write the words that convert prospects into customers – right at the point where they’re deciding whether to take action!
You’ll get all the brandable workshop materials you need – all easy to edit and customize to your voice and audience:
- Student Course Book
- Action Guide
- Copywriting Checklist
- Slideshow (w/speaking notes)
- …and more!
Want to help your clients make more sales and more income?
Business owners and entrepreneurs put their hearts and souls into creating a product, service, lead magnet, or other offer.
They might have designed a beautiful landing page and added some social proof, bonuses, or scarcity.
That's not enough to get the conversions and sales they deserve!
So they get more and more frustrated and discouraged, trying to figure out what's wrong. Sound familiar?
It's the words you use that persuade people to take action - not all the fancy bells and whistles on your page.
But what should they change? Some words leave people confused, some aren't relevant, and some are just plain boring.
Luckily, you can easily help - by teaching your clients how to write copy that converts.
'Conversion Copywriting' is a critical skill that motivates prospects to hit the 'buy' button or take action,
...right at the point where they need to make a decision.
But your audience doesn't say things like "I need a conversion copywriting course". Nope. They say things like...
- My website isn't working. I get visitors but nobody subscribes / books a call / buys from me
- I never make enough sales, even though my sales page is great
- Why do people even need sales pages? Why can't I just give them a buy link?
That's when you know you can make a difference in their lives.
And you can easily teach conversion copywriting to your audience with our ready-to-go course!
Your students will love the impact their new persuasive copy has! It reflects in their sales pages, their opt-in forms, and their ability to convert leads into sales.
It's no exaggeration to say that by teaching your clients Conversion Copywriting, you will transform your business, your students' businesses, and their bank balances. What more could you ask for?
You don't have to worry about what information to put into the course, or what worksheets you need.
Heck, you don't even have to worry about creating a slideshow, course book, learning objectives, or action steps (all the things that make a professional course)
That's because with our white label, done-for-you course, 'Conversion Copywriting Workshop', you'll get all the materials you need to teach your customers, step-by-step, how to write words that convert.
100% No Risk Guarantee
I now have a delicious buffet of the finest packages
With a lifetime in marketing, copywriting, and design, I find Content Sparks is the place to turn to shortcut my time required and ramp up my training products. I now have a delicious buffet of the finest packages, complete with checklists, worksheets, emails, ebooks, and PowerPoint decks. Starting from a blank screen is a waste of time. Starting with a Content Sparks package is priceless. On top of that, Sharyn Sheldon does thoughtful and responsive YouTube LIVES. If you haven't figured it out yet, I highly recommend Content Sparks.
Here's what you'll be teaching in the Conversion Copywriting Workshop
There are 6 modules in the course, with multiple lessons, an introduction, and a concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want. You'll love how flexible our content is.
Here's a summary of each module's learning outcomes:
Introduction
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - Copywriting Success Factors
The purpose of sales copy is to motivate people to buy.
In Module 1, you'll explore the psychology behind the buying process and the issues your students may already be facing with copywriting.
Module 2 - Focus on the Point of Conversion
You need a deep understanding of your audience and your offers before you can start writing any type of sales copy.
In Module 2, you'll discuss the key information your students need to know about their customer, and they'll draft the core message they want their product or service to convey.
Module 3 - Conversion-Focused Copywriting Essentials
When you write sales copy, you need to show your audience what the result will be if they buy your offer.
In Module 3, you'll have your students practice the key skills of copywriting that sells, and you'll show them how third-party comments can strengthen the impact of their copy.
Module 4 – Polish Your Copy until It Shines
In Module 4, you'll have your students add in the crucial elements that turn their copy from just OK to a high-converting powerhouse for their business.
Module 5 – Optimize Your Conversions through Continuous Improvement
In Module 5, you'll teach your students how to pick metrics and test their copy’s success so that they continuously improve and optimize conversions.
Module 6 – Next Steps
In this final module, you'll give your students time to review the course, helping them to consolidate and implement their learning and plan future action steps, so they can achieve the goals they set for this course.
And to teach the course above, here’s exactly what you’ll get in Conversion Copywriting Workshop:
With this workshop, you'll get all of the following materials to teach and sell your course:
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
See what Content Sparks customers are saying...
Rapid Course Creation
It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.
A game-changer for me and my clients!
Your products have been a game-changer for me and my clients! The content is amazing and thorough, and you get a lot more for your money than some of the other PLR products I've purchased!
Here are a few ideas for using your content...
Frequently Asked Questions
We have several copywriting courses here at Content Sparks, and they all have different focuses.
Conversion Copywriting focuses exclusively on writing the words that persuade a prospect to make a commitment - to buy, to opt in, to book a call, etc. The final step of taking action.
Our other courses include Copywriting 101 (the basic psychology and formulas for copywriting), Email Copywriting (just for emails), Ecommerce Copywriting (for online stores), and Sales Pages that Convert (for the structure and flow of a sales page, including the wording throughout).
We also have courses on storytelling, story selling, social proof, and more.
So you can easily create a whole curriculum around copywriting without having to create any course content yourself!
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes... absolutely
You can work through the course yourself and be your own case study to share with your audience. Show them what you did, and how you felt with each step. This level of authenticity is exactly what your audience is looking for. You can interview successful entrepreneurs in your niche and ask them about their conversion copywriting experiences and what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap.
Conversion Copywriting Workshop makes a fabulous, high value bonus to an existing course on sales skills, starting a business, and marketing. You could record this course as bite-sized videos, and then include it with your main program as an optional bonus course they can take on their own.
You could also offer it as an upsell, for additional revenue, as part of your sales funnel for a course on selling online or other marketing strategies.
Or, consider it as a follow-up, next level offer after people have completed one of your other programs.
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
To increase the value, add in content from other Content Sparks courses. We recommend our Sales Pages that Convert course kit, our Email Copywriting Essentials program, E-commerce Copywriting (for online store owners), and Strategic Website Content. Together, these make a powerful high-ticket offer that has incredible impact.
You could also turn this whole course into a VIP day, and deliver Conversion Copywriting Program in-person in a luxury venue
A little extra thought turns Conversion Copywriting Workshop into a priceless, high-ticket offer that gives a brilliant ROI and increased revenue for you.
Anything around sales skills, marketing, and conversion can make a great curriculum theme. And here at Content Sparks, we have lots of content that would be perfect for a Copywriting Curriculum including:
- Sales Pages that Convert
- The Art of Story Selling
- Social Proof Strategies
- Email Copywriting Essentials
- Supercharged Sales Funnels
Conversion Copywriting Workshop is the course that course creators, coaches, and other entrepreneurs are looking for when they look at your curriculums.
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/ConversionCopy_Sample
And if you have more questions, you can always content us at support@contentsparks.com
