50 Profitable Course Ideas for B2B Coaches and Consultants
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Looking to sell an online course that helps scale your business to six or seven figures?
You’ll need a profitable topic that grabs ahold of your customers’ attention while causing them to pull out their credit cards.
Choosing that course topic can be easier said than done… until you found this list. I’ve curated 50 course topic ideas with helpful links to get your launch off the ground. Skip around to sections that interest you or browse the whole thing.
How to Choose a Course Topic
Choosing a course topic takes a bit more effort than picking one out of a hat.
If you’re new to the world of online courses, I recommend following these steps to narrow down the course topics you choose from:
This should be a good primer on choosing a course topic, but check out my complete guide for a deeper dive. Now that you have a helpful framework for choosing a topic let’s get to my master list of topics you can choose from.
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50 Course Ideas by Category
I specialize in B2B coaches and consultants, so you won’t find a huge numbers of course topics for life coaches or weight loss gurus here (though there’s some crossover with topics like mindset and productivity.) If you’re a marketing consultant, a business coach, an accountant, or anything in between, then listen up and keep reading: these course topics are for you.
I’ve listed 50 course topics that you can choose from and broken them into the following categories:
Jump to a category that interests you, or read the whole thing for inspiration!
13 Business and Management Course Topics
Whether you coach new startup founders or seasoned CEOs, the following course topics will help you offer strategic frameworks and practical tools for your clients.
From operational excellence to effective decision-making, there is probably a course in this list that will add value to your audience. Here are some fantastic business/management course topics to choose from:
- AI (plenty of topics within this one)
- Bookkeeping and finances
- Building a profitable business
- Business planning
- Creating courses or membership sites
- Creating digital products
- How to start an online store
- Entrepreneurship
- Freelancing
- Leadership skills
- Management skills
- Public speaking
- Starting a business
If you’re coaching CEOs or other business leaders, then any one of those course topics (and the courses linked) will be a winner.
8 Professional Development Course Topics
Maybe you’re coaching individuals on a more personal level. If that’s the case, then professional development is probably the right topic for you.
From mindset mastery to productivity, there are plenty of ways you can cultivate the essential soft and technical skills that your clients need. Keep reading for the full list of professional development course topics:
12 Sales Course Topics
Sales: part art and part science with plenty of need for instruction from experts like you.
The world is only getting more crowded and competitive, which means there is a wide range of topics that you could teach your audience to help them upskill in sales. From prospecting to customer success and upselling, here are some course topic ideas to add value to your audience:
17 Marketing Course Topics
From SEO to social media, there’s a lot under the “marketing umbrella” that you can offer to your audience.
Because marketing is so broad, I recommend starting within your specific niche rather than branching out too early. For example, if you’re an SEO coach, then stick with SEO (maybe PPC) before jumping to other topics like email marketing or Facebook.
Here are 17 excellent marketing course topics you can choose from:
- Affiliate marketing
- Blogging
- Branding
- Content marketing
- Copywriting
- Digital marketing
- Email marketing
- Experiential marketing
- Lead generation
- Marketing strategy
- Networking with social media
- SEO (search engine optimization)
- Social media
- Video marketing
- Selling with webinars
- Sponsorship marketing
- Website planning and design
Looking for free PLR you can resell or use to market your business online?
Try our latest free PLR content pack
A Few Course Topic Brainstorming Tips if You Get Stuck
This big list of course topics should give you a major head start on choosing one for your audience, but if you’re still unsure between two topics, I have a few more tips for you.
Remember, it’s not all dollars and cents (or whatever currency you use!) There are a few things to consider while brainstorming your course ideas.
Choose topics that align with your brand and expertise
When in doubt, start with what you know!
If you run a social media agency, then look at topics that fall under what you do for your clients rather than try to venture into something unrelated, like email marketing or SEO. Not only does this make it easier to create the course (you already know the material!), but you have a ready and willing audience who knows, likes, and trusts you in your field and will likely be happy to buy your course.
Look at What Course Topics Are Already Generating Revenue
Already selling courses?
Start with what has been the most successful at selling so far. Sifting through market trends or what your competitors are doing can provide useful insights, but when in doubt, go with what works (and your gut). As a bonus, this allows you to bundle courses together into an online curriculum (which means higher-ticket offers!).
Choose Something You Are Passionate About
Creating an online course can be hard work – so make it an experience you look forward to every day by choosing a topic that excites you.
Passion will be your main source of motivation (and fuel), so pick a topic that makes the process of creating the course as enjoyable as possible. Not only does this make creating your course easier, but your enthusiasm will carry over to your students.
Make Sure There Is Demand for The Topic
Most importantly, make sure you are brainstorming topics that are in demand from your audience. You can gauge interest by regularly speaking with your customers or running a survey, but tools like Google Trends or SEO tools can show how much interest there is for a topic. If you correctly follow my process above, you should have no problem here!
Bear these tips in mind and there is no stopping you from adding a six-figure income stream to your business without constantly worrying if you’re on the right track!
Grow Faster with PLR Courses
You have the topic, but creating a course that sells is a whole different ballgame.
If you have loads of time to brainstorm problems to solve and test out different products, by all means, go for it! But most coaches, consultants, and agency owners find they have too little time and not too much.
If you’re one of those folks, I have a secret for you: PLR. PLR stands for Private Label Rights; it’s a license that allows you to purchase a ready-to-sell product, rebrand it, customize it, and then sell it as your own.
It’s the ultimate head start on launching a series of digital products that can propel your business to new heights. And I sell dozens of PLR courses, eBooks, workbooks, and more in my shop.
Scale Your Business Faster with a Free PLR Product
If you’re ready to scale your business faster with an online course, then get ready for an extra-special offer: I’m giving away one free PLR product every month.
Every month I offer a new PLR product for free that you can use right away to start scaling your business. Thanks to the magic of repurposing, this free PLR product might give you a few new offers, too.
Enjoy!
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